Michael A. Signorelli, Esq., a partner at Venable LLP, is an integral member of Venable’s privacy practice, which won the Chambers USA Award for Excellence for the top privacy practice and top advertising practice in the United States. He regularly counsels a wide variety of clients, including marketers, advertisers, trade associations, e-commerce firms, retailers, social platforms, and technology providers in privacy and consumer protection matters. He regularly represents clients before federal and state regulators and federal policy makers, providing expert counsel on a wide range of privacy matters. Mike serves as counsel to the Digital Advertising Alliance (“DAA”), and has led the development of global self-regulatory principles for online behavioral advertising, which have been expanded to over 35 countries, and built a coalition to promote adoption and implementation across the Internet ecosystem. Currently he is focused on adapting the DAA’s principles to accommodate cutting edge technology trends such as cross-device linking and advising clients of the privacy and data security implications arising from complex data models.
Privacy & Digital Marketing: Regulation of Interest-Based Advertising
Live Broadcast on June 8, 2017
Marketing is increasingly driven by data and gathering information concerning activity online, in mobile environments, and across connected devices. Advertisers use this data to provide targeted advertising across channels. These practices draw scrutiny from enforcement agencies and policymakers. This session will address how the industry has addressed privacy concerns through self-regulation.
This course is co-sponsored by the Federal Bar Association.
Key topics to be discussed:
- How companies provide transparency and control with respect to Interest-Based Advertising
- Key updates to the Digital Advertising Alliance Principles
- Enforcement trends under the DAA Principles
Date / Time: June 8, 2017
- 2:00 pm – 4:00 pm Eastern
- 1:00 pm – 3:00 pm Central
- 12:00 pm – 2:00 pm Mountain
- 11:00 am – 1:00 pm Pacific
Choose a format:
- Live Video Broadcast/Re-Broadcast: Watch Program “live” in real-time, must sign-in and watch program on date and time set above. May ask questions during presentation via chat box. Qualifies for “live” CLE credit.
- On-Demand Video: Access CLE 24/7 via on-demand library and watch program anytime. Qualifies for self-study CLE credit. On-demand versions are made available 7 business days after the original recording date and are view-able for up to one year.
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