Privacy & Digital Marketing: Regulation of Interest-Based Advertising


Live Broadcast on June 8, 2017

Marketing is increasingly driven by data and gathering information concerning activity online, in mobile environments, and across connected devices. Advertisers use this data to provide targeted advertising across channels. These practices draw scrutiny from enforcement agencies and policymakers. This session will address how the industry has addressed privacy concerns through self-regulation.

This course is co-sponsored by the Federal Bar Association.

Key topics to be discussed:

  • How companies provide transparency and control with respect to Interest-Based Advertising
  • Key updates to the Digital Advertising Alliance Principles
  • Enforcement trends under the DAA Principles

Date / Time: June 8, 2017

  • 2:00 pm – 4:00 pm Eastern
  • 1:00 pm – 3:00 pm Central
  • 12:00 pm – 2:00 pm Mountain
  • 11:00 am – 1:00 pm Pacific

Choose a format:

  • Live Video Broadcast/Re-Broadcast: Watch Program “live” in real-time, must sign-in and watch program on date and time set above. May ask questions during presentation via chat box. Qualifies for “live” CLE credit.
  • On-Demand Video: Access CLE 24/7 via on-demand library and watch program anytime. Qualifies for self-study CLE credit. On-demand versions are made available 7 business days after the original recording date and are view-able for up to one year.

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Charles Curran, Esq., is a partner in the Venable’s Privacy and Data Security practice. He represents clients on a broad range of privacy and data protection issues, with a particular emphasis on online advertising, digital marketing, and cross-industry self regulation. He brings twenty years of experience in the regulatory issues affecting consumer Internet and online services.

Mr. Curran previously served as Executive Director and General Counsel of the Network Advertising Initiative (NAI), a leading self-regulatory program for online behavioral advertising.

He was also an attorney in AOL’s Legal Department for twelve years. As Chief Counsel of the Policy and Regulatory group, he advised senior management on the full range of regulatory issues facing AOL’s online services.

Rob Hartwell, Esq., is an associate in the firm’s Regulatory Practice Group, where he focuses his practice on privacy and data security. Mr. Hartwell represents clients in the advertising, retail, telecommunications, consumer lending, and financial services industries. In addition to his regulatory representation, Mr. Hartwell also offers his clients advice regarding product development and data use practices. This counsel includes the development of internal data use policies, compliance programs, privacy assessments, and the development of data security policies and procedures. Mr. Hartwell also offers compliance advice regarding various self-regulatory codes and programs that address online behavioral and interest -based advertising, such as the Digital Advertising Alliance (DAA) Principles and the Network Advertising Initiative (NAI) Code of Conduct. He is regularly involved in various policy discussions and self-regulatory developments related to the intersection of the Internet, advertising, and privacy.

Mr. Hartwell has extensive experience with the consumer lending laws of various states, such as state licensing and loan structure requirements. Most recently, Mr. Hartwell guided a Fortune 50 company through various state law matters regarding consumer lending, the sales finance industry, and retail installment sales.

He counsels clients on privacy and data security matters before federal and state regulatory agencies, including the Federal Trade Commission, the Federal Communications Commission, the Department of Commerce, the Consumer Financial Protection Bureau, and state agencies and commissions. His representation includes advocacy in administrative, investigative, legislative, regulatory rulemaking, and enforcement proceedings concerning various state and federal statutes and regulations. These matters have implicated the Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM), the Telemarketing Sales Rule (TSR), the Telephone Consumer Protection Act (TCPA), the Video Privacy Protection Act (VPPA), the Health Insurance Portability and Accountability Act (HIPAA), the Health Information Technology for Economic and Clinical Health Act (HITECH), the Truth in Lending Act (TILA), and the EU-U.S. Privacy Shield. He also assists various trade associations in preparing comments in response to federal rulemaking proceedings.

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On-demand CLE
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