Jeff Warshafsky is a partner in Proskauer’s Litigation Department in New York and co-head of the firm’s False Advertising & Trademark practice. He defends companies in consumer class actions involving advertising and privacy issues, and has handled dozens of class actions around the country for multinational companies across consumer products, retail, sports leagues, and entertainment. He also counsels clients on avoiding such actions, responds to demand letters from plaintiffs’ counsel, and negotiates resolutions. Class & Collective Actions and Mass Torts & Product Liability are among his listed practices, and he litigates competitor advertising disputes under the Lanham Act and before the National Advertising Division and National Advertising Review Board, including at the TRO and preliminary injunction stages.