Jonathan Falik is the Founder and Chief Executive Officer of JF Capital Advisors, where he leads the firm’s hospitality business, including equity and debt placement, asset acquisitions and dispositions, portfolio transactions, JV structuring, asset management, management company and brand evaluation, and strategic and capital markets advisory services. He has over 25 years of experience in the real estate and lodging sector and has worked on numerous M&A and financing transactions involving well over 2,000 hotels and over $30 billion of transaction value, $29 billion completed as an advisor and $1 billion as a principal. He has extensive hospitality experience as an agent, advisor, principal, owner, borrower, guarantor, franchisee, lender, and asset manager.