Michael Isselin is a Partner at DLA Piper in New York. His practice spans a wide range of areas in the entertainment industry, focused on talent and influencer marketing, SAGAFTRA matters, celebrity endorsements, commercial and content production, sports marketing, and sponsorships. Michael’s knowledge of branding mechanics, content creation, social media engagement, and talent negotiations makes him the go-to attorney and trusted advisor to a roster of high-profile clients, and his negotiation skills and industry acumen have resulted in securing some of the most lucrative endorsement deals involving some of the world’s top celebrities. Michael serves as legal counsel to The Joint Policy Committee, LLC (JPC), the bargaining representative responsible for negotiating the $3+ billion SAG-AFTRA Commercials Contract on behalf of the advertising industry, and he guides major brands and emerging companies through projects involving Web3 and AI.