Program Details
2026-09-02 12:00:00
Over 1,000+ webinars
Course Overview
2026-09-02 12:00:00
2h CLE Credits
Intermediate
2
12:00 pm - 1:00 pm ESTWhile AI answer engines reshape how potential clients research lawyers, one channel remains firmly winnable: the local ecosystem of Google Business Profiles, map results, reviews, and reputation signals that both humans and AI models rely on to decide which firms to trust. Drawing on more than two decades of local search experience and his work auditing hundreds of law firm campaigns, Casey Meraz shows attorneys how to build a defensible local presence — from entity and E-E-A-T signals to review generation, reputation management, and digital PR — that drives cases directly while feeding the trust signals AI platforms cite.
Annette ChotiSam Bretzmann 1:10 pm - 2:10 pm ESTWhen search engines answer questions before anyone clicks, the firms that thrive are the ones that build audiences and relationships they control. Attorney and legal marketing strategist Annette Choti — author of the bestselling Click Magnet: The Ultimate Digital Marketing Guide for Law Firms — walks attorneys through building an owned-media pipeline: content that converts rather than just ranks, email newsletters and lead magnets, video and podcast presence, social channels, and intake nurturing systems that turn one-time visitors into signed clients and referral sources, all within the bounds of legal ethics rules.
Annette ChotiSam BretzmannAnnette Choti, Esq. is the powerhouse founder and CEO of Law Quill, a leading legal marketing agency committed to helping law firms amplify their digital presence with strategy, integrity, and a touch of creative magic. With more than 25 years of legal experience, Annette recognized a major gap between what lawyers think marketing is and what actually moves the needle to grow law firms. She leveraged her deep understanding of the legal industry to build an agency built on integrity and a personalized strategy for all growth-minded law firms that want to grow their practices without compromising ethics or authenticity.
Her mission is simple: empower growth minded law firms to stand out in competitive markets and connect meaningfully with the clients they’re best positioned to serve.
Sam Bretzmann is a digital marketing and SEO professional and the owner of BretzMedia, where he helps attorneys and law firms increase leads and website traffic through search engine optimization. His work focuses particularly on SEO, local SEO, content, backlink strategies, and the evolving role of AI and search. Bretzmann has been working in SEO for more than a decade and has developed expertise in helping law firms build their online visibility and generate measurable growth. He is also involved in nonprofit work through Fikisha, where he serves in fundraising and supports Boy With a Ball’s work in Kenya. His professional and community involvement has included digital marketing, nonprofit fundraising, mentoring, and outreach.
Annette Choti, Esq. is the powerhouse founder and CEO of Law Quill, a leading legal marketing agency committed to helping law firms amplify their digital presence with strategy, integrity, and a touch of creative magic. With more than 25 years of legal experience, Annette recognized a major gap between what lawyers think marketing is and what actually moves the needle to grow law firms. She leveraged her deep understanding of the legal industry to build an agency built on integrity and a personalized strategy for all growth-minded law firms that want to grow their practices without compromising ethics or authenticity.
Her mission is simple: empower growth minded law firms to stand out in competitive markets and connect meaningfully with the clients they’re best positioned to serve.
Sam Bretzmann is a digital marketing and SEO professional and the owner of BretzMedia, where he helps attorneys and law firms increase leads and website traffic through search engine optimization. His work focuses particularly on SEO, local SEO, content, backlink strategies, and the evolving role of AI and search. Bretzmann has been working in SEO for more than a decade and has developed expertise in helping law firms build their online visibility and generate measurable growth. He is also involved in nonprofit work through Fikisha, where he serves in fundraising and supports Boy With a Ball’s work in Kenya. His professional and community involvement has included digital marketing, nonprofit fundraising, mentoring, and outreach.
Requirements
The Alabama State Bar MCLE Commission requires attorneys to complete 12 credits, including 1 ethics, by December 31 of each year. All credits must be reported by February 15 of the following year. A maximum of 12 credits, including 1 ethics credit, may be carried over for 1 year only.
Formats
