Program Details
2026-06-19 13:00:00
Over 1,000+ webinars
Course Overview
2026-06-19 13:00:00
1h CLE Credits
Intermediate
1
1:00 pm - 1:10 pm ESTDiscover actionable methods to break down internal silos, increase attorney collaboration, and unlock untapped revenue by introducing existing clients to additional practice areas, services, and trusted firm colleagues.
Catherine Alman MacDonaghDavid Freeman J.D. 1:10 pm - 1:20 pm ESTLearn how to shift from managing legal work to inspiring revenue-generating behavior, modeling business development habits, and guiding teams toward consistent client acquisition, retention, and long-term growth outcomes.
Catherine Alman MacDonaghDavid Freeman J.D. 1:20 pm - 1:30 pm ESTGain mastery of the essential client development competencies attorneys need, including discovery conversations, value articulation, opportunity identification, and confidently asking for new work without compromising professional integrity.
Catherine Alman MacDonaghDavid Freeman J.D. 1:30 pm - 1:40 pm ESTExplore proven techniques to overcome attorney resistance, time constraints, and inertia by embedding business development into daily routines, rewarding meaningful effort, and building lasting habits that produce results.
Catherine Alman MacDonaghDavid Freeman J.D. 1:40 pm - 1:50 pm ESTImplement structured approaches that align practice groups around shared revenue goals, foster trust between attorneys, encourage knowledge sharing, and create teams capable of delivering coordinated value to clients.
Catherine Alman MacDonaghDavid Freeman J.D. 1:50 pm - 1:55 pm ESTAdopt service standards and relationship strategies that exceed client expectations, deepen institutional ties, generate referrals, and transform satisfied clients into long-term advocates who consistently expand their engagement scope.
Catherine Alman MacDonaghDavid Freeman J.D. 1:55 pm - 2:00 pm ESTEstablish measurable accountability structures, performance metrics, and leadership cadences that track business development progress, reinforce commitments, and ensure sustained revenue growth across attorneys, practices, and offices over time.
Catherine Alman MacDonaghDavid Freeman J.D.Catherine Alman MacDonagh, JD is the CEO and Founder of the Legal Lean Sigma Institute, a co-founder and advisory board member of the Legal Sales and Service Organization, and a recognized innovator in the legal industry. With nearly 30 years of experience, she focuses on helping legal and business professionals work more effectively together by improving workflows, reducing inefficiencies, and driving sustainable change. Catherine integrates methodologies such as process improvement, project management, change management, and design thinking to enhance client service, communication, and operational performance. She is also an accomplished author and speaker, known for delivering practical, actionable strategies that strengthen both people and organizational outcomes.
David H. Freeman, J.D. is a former practicing lawyer from New York, an award-winning consultant, and a two-time best-selling author recognized for his work in law firm business development and leadership. Over a career spanning more than 30 years, he has trained and coached over 10,000 lawyers across more than 260 law firms worldwide, including work with over half of the Am Law 200. He is a member of the National Law Journal Hall of Fame, having been voted the #1 business development consultant and coach in the United States for several consecutive years. David is also the creator of Lawyer BookBuilder, a structured training and accountability program designed to help lawyers become effective rainmakers, and BD Buddy, a technology platform that supports the development of firmwide business development cultures.
Catherine Alman MacDonagh, JD is the CEO and Founder of the Legal Lean Sigma Institute, a co-founder and advisory board member of the Legal Sales and Service Organization, and a recognized innovator in the legal industry. With nearly 30 years of experience, she focuses on helping legal and business professionals work more effectively together by improving workflows, reducing inefficiencies, and driving sustainable change. Catherine integrates methodologies such as process improvement, project management, change management, and design thinking to enhance client service, communication, and operational performance. She is also an accomplished author and speaker, known for delivering practical, actionable strategies that strengthen both people and organizational outcomes.
David H. Freeman, J.D. is a former practicing lawyer from New York, an award-winning consultant, and a two-time best-selling author recognized for his work in law firm business development and leadership. Over a career spanning more than 30 years, he has trained and coached over 10,000 lawyers across more than 260 law firms worldwide, including work with over half of the Am Law 200. He is a member of the National Law Journal Hall of Fame, having been voted the #1 business development consultant and coach in the United States for several consecutive years. David is also the creator of Lawyer BookBuilder, a structured training and accountability program designed to help lawyers become effective rainmakers, and BD Buddy, a technology platform that supports the development of firmwide business development cultures.
Requirements
The Alabama State Bar MCLE Commission requires attorneys to complete 12 credits, including 1 ethics, by December 31 of each year. All credits must be reported by February 15 of the following year. A maximum of 12 credits, including 1 ethics credit, may be carried over for 1 year only.
Formats
