Cause-Related marketing takes many forms when commercial companies invoke charitable purposes as part of their advertising. While such programs can be effective in generating goodwill and/or sales, they also can trigger regulation under laws governing charitable fundraising, including requirements for contracts, disclosures, and in some cases state registration. Learn the rules nationwide in all states governing the most popular forms of cause-related marketing, including charitable sales promotions (donation triggered by purchase of product), free-action programs (similar but without purchase), and donation-at-checkout. Special attention will be given to California’s new online charitable fundraising platform law which may have surprising implications for some of these programs.
Key topics to be discussed:
How to construct legally compliant programs
Do’s and Don’ts for disclosing donation amounts
State registration requirements and how to avoid them
IRS issues to consider from both the company and charity perspective
Date / Time: December 2, 2021
2:00 pm – 4:10 pm Eastern
1:00 pm – 3:10 pm Central
12:00 pm – 2:10 pm Mountain
11:00 am – 1:10 pm Pacific
Choose a format:
Live Video Broadcast/Re-Broadcast: Watch Program "live" in real-time, must sign-in and watch program on date and time set above. May ask questions during presentation via chat box. Qualifies for "live" CLE credit.
On-Demand Video: Access CLE 24/7 via on-demand library and watch program anytime. Qualifies for self-study CLE credit. On-demand versions are made available 5 business days after the original recording date and are viewable for up to one year.
Ed Chansky | GreenbergTraurig
Ed Chansky regularly advises national marketers and charities on compliance with the laws governing charitable sales promotions and other forms of cause-related marketing and fundraising. His practice also includes marketing, sales promotion, trade-regulation, sweepstakes, contests, gift cards, eCommerce, substantiation of advertising claims, social gaming, social media, and all aspects of unfair or deceptive trade practices in a wide variety of industries. Ed is a frequent speaker at national seminars and conferences on advertising and promotion law topics, and he has helped shape state legislation affecting sales promotion matters. For many years, he worked as a part-time musician (trombone) playing everything from grand opera to rhythm and blues.
I. How to construct legally compliant programs | 2:00pm-2:30pm
II. Do’s and Don’ts for disclosing donation amounts | 2:30pm-3:00pm
III. Break | 3:00pm-3:10pm
IV. State registration requirements and how to avoid them | 3:10pm-3:40pm
V. IRS issues to consider from both the company and charity perspective | 3:40pm-4:10pm