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eCommerce Brand Enforcement: Practical Legal Strategies for Protecting Online Brands as They Scale

Equip yourself with practical legal strategies to protect eCommerce brands from counterfeiters, hijackers, and platform takedowns before issues escalate into revenue loss and litigation.

2026-06-18 13:00:00

1 hours

Program Details

2026-06-18 13:00:00

2026-06-18 13:00:00

1h CLE Credits

2026-06-18 13:00:00

1 hours

Program Details

2026-06-18 13:00:00

Program Details

2026-06-18 13:00:00

Over 1,000+ webinars

2026-06-18 13:00:00

1 hours

Course Overview

Stop the Takedown, Save the Brand

2026-06-18 13:00:00

Brand enforcement on Amazon, TikTok, and Walmart no longer starts with lawsuits. It starts with counterfeit listings, hijackers, false IP complaints, and automated platform actions that cut off revenue before counsel is even retained. Marketplace enforcement operates on its own rules, on its own clock, and frequently strips a seller of inventory, listings, or an entire account before any court has heard the dispute. Attorneys advising eCommerce clients are already exposed to these mechanics whether they realize it or not, and outdated templates built for traditional IP litigation will not protect a brand against takedown abuse, synthetic complaints, or hijacker schemes. This program delivers the practical frameworks counsel need, including preventative legal infrastructure, Brand Registry positioning, takedown response strategy, and the distinction between platform remedies and courtroom remedies, so attorneys can shift from reactive cleanup work to proactive brand protection that scales with the client.

Format

CLE Credit

1h CLE Credits

Level

Intermediate

Length

1

Key topics that will be covered

01
Enforcement triggers
Counterfeit listings, hijackers, and false IP complaints disrupt revenue before brands notice.
02
Preventative infrastructure
Legal safeguards built before takedowns reduce risk more than post-incident cleanup work.
03
Platform remedies
Marketplace enforcement operates differently from traditional litigation and requires distinct counseling approaches.
04
Scaling risks
Recurring failure points emerge when brands grow quickly without proper legal safeguards.
05
Ongoing counsel
Proactive brand protection aligns with how eCommerce businesses actually operate at scale.
06
Bad-Faith competitors
Hijackers and competitors exploit platform rules through automated complaints and takedown abuse.

Program schedule

clock 1:00 pm - 1:10 pm EST

How Brand Enforcement Issues Really Start

Examine the most common ways counterfeiters, hijackers, and bad-faith competitors exploit platform rules across Amazon, TikTok, and Walmart, and identify why these problems often go unnoticed until revenue is already impacted.

Mario SimonyanMario Simonyan
clock 1:10 pm - 1:25 pm EST

Preventative Brand Enforcement, Not Cleanup Work

Walk through what legal infrastructure should look like before enforcement actions, takedowns, or account issues arise, and identify where eCommerce brands most often cut corners on protection before scaling.

Mario SimonyanMario Simonyan
clock 1:25 pm - 1:35 pm EST

Platform Enforcement vs. Courtroom Remedies

Compare how marketplace enforcement operates differently from traditional litigation and apply practical guidance for counseling clients navigating both platform takedowns and federal court proceedings at the same time.

Mario SimonyanMario Simonyan
clock 1:35 pm - 1:45 pm EST

Patterns We See When Brands Scale

Analyze the recurring failure points that emerge when eCommerce brands grow quickly without legal safeguards and learn how attorneys can identify these risks early during a client’s growth cycle.

Mario SimonyanMario Simonyan
clock 1:45 pm - 2:00 pm EST

Advising eCommerce Clients as Ongoing Counsel

Shift from reactive problem-solving to proactive brand protection strategies that align with how eCommerce businesses actually operate, including ongoing counsel relationships, enforcement playbooks, and recurring portfolio reviews.

Mario SimonyanMario Simonyan
Mario Simonyan

Mario Simonyan

ESQgo, P.C

Mario Simonyan

Mario Simonyan

ESQgo, P.C

Mario Simonyan is the CEO and Founder of ESQgo, P.C., an experienced intellectual property attorney whose firm focuses on the unique legal challenges modern eCommerce businesses face on platforms including Amazon and Walmart. Before founding ESQgo, Mario built and sold two seven-figure Amazon businesses, giving him a working understanding of the operational, IP, and platform-enforcement realities his clients face every day. His practice brings modern legal solutions to brand owners navigating Amazon account suspensions, ASIN suspensions, IP complaints, listing hijacking, Brand Registry issues, AAA arbitration, and Walmart marketplace disputes. He has been recognized as a Super Lawyers Rising Star from 2020 through 2022, a designation received by only 2.5% of California lawyers.

Education & Credentials

Mario earned his Juris Doctor from Thomas Jefferson School of Law in San Diego, California, in 2014, where he received the Jefferson Medal, the CALI Excellence For The Future Award, and the Witkin Award For Academic Excellence in 2013. He earned his Bachelor of Science in Management from Pepperdine University, Graziadio Business School, in Malibu, California, in 2010. He is admitted to practice before the California State Bar (2018), the United States District Court for the Central District of California (2021), and the Washington State Bar (2022).

Recognition & Leadership

Mario has been named a Super Lawyers Rising Star from 2020 through 2022, a recognition reserved for the top 2.5% of California attorneys. He was featured in Bloomberg in March 2021 in the article "Amazon Merchant Kicked Off Website Spent $200,000 to Get Justice," recognized by Los Angeles Magazine as one of Southern California's Top Young Attorneys in August 2020, and featured in the LexisNexis Attorney Spotlight in November 2019. He was also featured in Alt Legal's Beyond The Docket in January 2020.

Professional Involvement

Mario is a frequent speaker on intellectual property and eCommerce enforcement issues, including a featured speaking engagement at the White Label Expo in Las Vegas in September 2021 on "Leveraging Trademarks To Fight Counterfeits In The Age of e-Commerce." Through ESQgo, P.C., he leads the development of the firm's BELU™ Brand Enforcement program and Quantum Appeals practice, focused on systematic protection of online brands across Amazon, Walmart, and other major eCommerce platforms.

Experience

Mario's practice areas include Amazon Law (Amazon Account Suspension, Amazon ASIN Suspension, Amazon IP Complaint, Synthetic Arbitration "SynArb," Amazon Listing Hijacking, Amazon Brand Registry, and Amazon AAA Arbitration), Walmart eCommerce Law, Intellectual Property Law, Trademark Law, and Copyright Law. His representative matters include Dream Big Media Inc. et al v. Alphabet Inc. et al. in the Northern District of California, multiple AAA arbitrations against Amazon.com Services LLC, and a series of Trademark Trial and Appeal Board cancellation proceedings, including ESQgo PC v. Yandy Reyes, Packard American Motor Company Ltd. matters, Jake Briscoe v. Miramax, LLC, Alpha Awards and Engraving LLC v. Off The Show, Aerie Packard, Ltd. v. Packard Holdings, Inc., Baby Brielle, Inc. v. Zorluteks Tekstil Ticaret ve Sanayi Anonim Sirketi, KetoConnect LLC v. Natasha Bourdon, and Kevin H. David v. Manjul Bose. Before practicing law, Mario built and sold two seven-figure Amazon businesses.
Mario Simonyan

Mario Simonyan

ESQgo, P.C

Mario Simonyan is the CEO and Founder of ESQgo, P.C., an experienced intellectual property attorney whose firm focuses on the unique legal challenges modern eCommerce businesses face on platforms including Amazon and Walmart. Before founding ESQgo, Mario built and sold two seven-figure Amazon businesses, giving him a working understanding of the operational, IP, and platform-enforcement realities his clients face every day. His practice brings modern legal solutions to brand owners navigating Amazon account suspensions, ASIN suspensions, IP complaints, listing hijacking, Brand Registry issues, AAA arbitration, and Walmart marketplace disputes. He has been recognized as a Super Lawyers Rising Star from 2020 through 2022, a designation received by only 2.5% of California lawyers.

Education & Credentials

Mario earned his Juris Doctor from Thomas Jefferson School of Law in San Diego, California, in 2014, where he received the Jefferson Medal, the CALI Excellence For The Future Award, and the Witkin Award For Academic Excellence in 2013. He earned his Bachelor of Science in Management from Pepperdine University, Graziadio Business School, in Malibu, California, in 2010. He is admitted to practice before the California State Bar (2018), the United States District Court for the Central District of California (2021), and the Washington State Bar (2022).

Recognition & Leadership

Mario has been named a Super Lawyers Rising Star from 2020 through 2022, a recognition reserved for the top 2.5% of California attorneys. He was featured in Bloomberg in March 2021 in the article "Amazon Merchant Kicked Off Website Spent $200,000 to Get Justice," recognized by Los Angeles Magazine as one of Southern California's Top Young Attorneys in August 2020, and featured in the LexisNexis Attorney Spotlight in November 2019. He was also featured in Alt Legal's Beyond The Docket in January 2020.

Professional Involvement

Mario is a frequent speaker on intellectual property and eCommerce enforcement issues, including a featured speaking engagement at the White Label Expo in Las Vegas in September 2021 on "Leveraging Trademarks To Fight Counterfeits In The Age of e-Commerce." Through ESQgo, P.C., he leads the development of the firm's BELU™ Brand Enforcement program and Quantum Appeals practice, focused on systematic protection of online brands across Amazon, Walmart, and other major eCommerce platforms.

Experience

Mario's practice areas include Amazon Law (Amazon Account Suspension, Amazon ASIN Suspension, Amazon IP Complaint, Synthetic Arbitration "SynArb," Amazon Listing Hijacking, Amazon Brand Registry, and Amazon AAA Arbitration), Walmart eCommerce Law, Intellectual Property Law, Trademark Law, and Copyright Law. His representative matters include Dream Big Media Inc. et al v. Alphabet Inc. et al. in the Northern District of California, multiple AAA arbitrations against Amazon.com Services LLC, and a series of Trademark Trial and Appeal Board cancellation proceedings, including ESQgo PC v. Yandy Reyes, Packard American Motor Company Ltd. matters, Jake Briscoe v. Miramax, LLC, Alpha Awards and Engraving LLC v. Off The Show, Aerie Packard, Ltd. v. Packard Holdings, Inc., Baby Brielle, Inc. v. Zorluteks Tekstil Ticaret ve Sanayi Anonim Sirketi, KetoConnect LLC v. Natasha Bourdon, and Kevin H. David v. Manjul Bose. Before practicing law, Mario built and sold two seven-figure Amazon businesses.

Credits by state

AK1.0
AL1.0
AR1.0
AZ1.0
CA1.0
CO1.0
CT1.0
DC1.0
DE1.0
FL1.0
GA1.0
HI1.0
IA1.0
ID1.0
IL1.0
IN1.0
KS1.0
KY1.0
LA1.0
MA1.0
MD1.0
ME1.0
MI1.0
MN1.0
MO1.2
MS1.0
MT1.0
NC1.0
ND1.0
NE1.0
NH60.0
NJ1.2
NM1.0
NV1.0
NY1.0
OH1.0
OK1.0
OR1.0
PA1.0
RI1.0
SC1.0
SD1.0
TN1.0
TX1.0
UT1.0
VA1.0
VT1.0
WA1.0
WI1.0
WV1.2
WY1.0

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MCLE Credits

Alabama
Approved
Alaska
Approved
Arizona
Approved
Arkansas
Approved
California
Approved
Colorado
Pending
Connecticut
Approved
Delaware
Pending
District of Columbia
No Required
Florida
Approved
Georgia
Pending
Hawaii
Approved
Idaho
Pending
Illinois
Approved
Indiana
Pending
Iowa
Pending
Kansas
Pending
Kentucky
Pending
Louisiana
Pending
Maine
Pending
Maryland
No Required
Massachusetts
No Required
Michigan
No Required
Minnesota
Pending
Mississippi
Pending
Missouri
Approved
Montana
Pending
Nebraska
Pending
Nevada
Pending
New Hampshire
Approved
New Jersey
Approved
New Mexico
Approved
New York
Approved
North Carolina
Pending
North Dakota
Approved
Ohio
Approved
Oklahoma
Pending
Oregon
Approved
Pennsylvania
Approved
Rhode Island
Pending
South Carolina
Pending
South Dakota
No Required
Tennessee
Approved
Texas
Approved
Utah
Pending
Vermont
Approved
Virginia
Not Eligible
Washington
Approved
West Virginia
Pending
Wisconsin
Approved
Wyoming
Pending

Alabama

Requirements

The Alabama State Bar MCLE Commission requires attorneys to complete 12 credits, including 1 ethics, by December 31 of each year. All credits must be reported by February 15 of the following year. A maximum of 12 credits, including 1 ethics credit, may be carried over for 1 year only.  

Formats

  • Attorneys can earn unlimited “live” credit through live seminars, live webcasts, and co-sponsored locations with MyLAWCLE-Alabama approved programs
  • Attorneys are limited to 6 credits per compliance period of “online” programs through MyLAwCLE On-Demand programs