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If You Can’t Tell the Story, You Can’t Win the Argument: Persuasion Strategies Every Lawyer Must Master

2025-08-25 13:00:00

2 hours

2025-08-25 13:00:00

2 Credits

Master courtroom storytelling through compelling narrative techniques and vocal delivery that transforms legal cases into persuasive, memorable stories.

2025-08-25 13:00:00

2 hours

Master courtroom storytelling through compelling narrative techniques and vocal delivery that transforms legal cases into persuasive, memorable stories.

2025-08-25 13:00:00

2 hours

1000+

Live stream programs

24/7

Access to live webinars & recordings

70,000+

Trusted by Legal Professionals

1000+

Live stream programs

24/7

Access to live webinars & recordings

70,000+

Trusted by Legal Professionals

1000+

Live stream programs

24/7

Access to live webinars & recordings

70,000+

Trusted by Legal Professionals

1000+

Live stream programs

24/7

Access to live webinars & recordings

70,000+

Trusted by Legal Professionals

Key topics that will be covered

What will you learn

Attorneys will learn how to craft compelling trial narratives using present tense storytelling, sensory details, strategic visuals, and techniques for breaking out of narrator mode.

What will you gain

Attorneys will gain mastery of vocal delivery including diaphragmatic breathing, strategic silence, emotional anchoring, and the four-part storytelling framework for persuasion.

Theme Development
Break out of narrator mode by channeling perspectives within your case.
Plot Structure
Find your story’s arc with intentional highs, lows, and emotional beats.
Present Tense
Bring jurors into the experience rather than narrating at them.
Strategic Silence
Use pauses to amplify messages and create anticipation tension.
Emotional Anchoring
Match vocal color and tone to each part of your framework.
Breathing Foundation
Master diaphragmatic breathing as the foundation of vocal power and presence.

What will you learn

Attorneys will learn how to craft compelling trial narratives using present tense storytelling, sensory details, strategic visuals, and techniques for breaking out of narrator mode.

What will you gain

Attorneys will gain mastery of vocal delivery including diaphragmatic breathing, strategic silence, emotional anchoring, and the four-part storytelling framework for persuasion.

Agenda

Session 1

Persuasive Impact Through Trial Storytelling Techniques

Session 2

Vocal Delivery Mastery for Presence and Persuasion

clock 1:00 pm - 2:00 pm EST

Persuasive Impact Through Trial Storytelling Techniques

Karen Koehler

Stritmatter Law

Paul Rakowicz

Paul Rakowicz Vocal Coaching

This session explores how to craft compelling trial narratives by determining themes, developing plot lines, and organizing presentations for maximum persuasive appeal. Lawyers will learn creative presentation techniques including channeling perspectives within cases, using present tense storytelling, and employing visual aids and props strategically to transform legal evidence into human stories that resonate with juries.

Karen Koehler

Stritmatter Law

Paul Rakowicz

Paul Rakowicz Vocal Coaching

clock 2:10 pm - 3:10 pm EST

Vocal Delivery Mastery for Presence and Persuasion

Karen Koehler

Stritmatter Law

Paul Rakowicz

Paul Rakowicz Vocal Coaching

This session focuses on the vocal techniques that transform good legal arguments into compelling courtroom performances, covering pacing, strategic pausing, and tone variation for engagement. Participants will learn diaphragmatic breathing foundations, the four-part storytelling framework, and how to create authentic emotional connection through vocal alignment that builds credibility with judges and juries.

Karen Koehler

Stritmatter Law

Paul Rakowicz

Paul Rakowicz Vocal Coaching

01 02
Prev
Next

speakers

Joe Ervin

The Law Firm for Truck Safety, LLP
A Partner at The Law Firm for Truck Safety. He focuses exclusively on cases involving commercial motor vehicle crashes and wrongful death. Joe also holds a valid class “A” commercial driver’s license with endorsements for double/triple trailers and tankers.

Education & Credentials

A 2013 graduate of the Gerry Spence Trial Lawyers College in Dubois, Wyoming, Joe is rated AV Preeminent™ by Martindale-Hubbell — the highest peer rating for exceptional legal ability and ethics. He is among the first nine attorneys nationwide to earn board certification in Truck Accident Law from the National Board of Trial Advocacy.

Recognition & Leadership

Joe received the Roadway Safety Award from the American Association for Justice (AAJ) for his commitment to improving highway safety.
 He currently serves as Co-Chair of the Academy of Truck Accident Attorneys (ATAA) Safety Committee, advocating for higher safety standards across the trucking industry.

Professional Involvement

Joe serves on the faculty of the AAJ Advanced Trial Advocacy College: Litigating Truck Collision Cases (2015 & 2024).
 He is an active member of AAJ’s Trucking Litigation Group and sits on the Board of Regents for the Academy of Truck Accident Attorneys.

Experience

Joe frequently consults and co-counsels on complex commercial truck cases. His proven track record includes numerous successful trials against motor carriers and truck leasing companies — delivering justice for victims of commercial vehicle accidents.

Kevin Foley

Reminger Co
A Partner at The Law Firm for Truck Safety. He focuses exclusively on cases involving commercial motor vehicle crashes and wrongful death. Joe also holds a valid class “A” commercial driver’s license with endorsements for double/triple trailers and tankers.

Education & Credentials

A 2013 graduate of the Gerry Spence Trial Lawyers College in Dubois, Wyoming, Joe is rated AV Preeminent™ by Martindale-Hubbell — the highest peer rating for exceptional legal ability and ethics. He is among the first nine attorneys nationwide to earn board certification in Truck Accident Law from the National Board of Trial Advocacy.

Recognition & Leadership

Joe received the Roadway Safety Award from the American Association for Justice (AAJ) for his commitment to improving highway safety.
 He currently serves as Co-Chair of the Academy of Truck Accident Attorneys (ATAA) Safety Committee, advocating for higher safety standards across the trucking industry.

Professional Involvement

Joe serves on the faculty of the AAJ Advanced Trial Advocacy College: Litigating Truck Collision Cases (2015 & 2024).
 He is an active member of AAJ’s Trucking Litigation Group and sits on the Board of Regents for the Academy of Truck Accident Attorneys.

Experience

Joe frequently consults and co-counsels on complex commercial truck cases. His proven track record includes numerous successful trials against motor carriers and truck leasing companies — delivering justice for victims of commercial vehicle accidents.

Grant H. Lawson

The Law Firm for Truck Safety, LLP
A Partner at The Law Firm for Truck Safety. He focuses exclusively on cases involving commercial motor vehicle crashes and wrongful death. Joe also holds a valid class “A” commercial driver’s license with endorsements for double/triple trailers and tankers.

Education & Credentials

A 2013 graduate of the Gerry Spence Trial Lawyers College in Dubois, Wyoming, Joe is rated AV Preeminent™ by Martindale-Hubbell — the highest peer rating for exceptional legal ability and ethics. He is among the first nine attorneys nationwide to earn board certification in Truck Accident Law from the National Board of Trial Advocacy.

Recognition & Leadership

Joe received the Roadway Safety Award from the American Association for Justice (AAJ) for his commitment to improving highway safety.
 He currently serves as Co-Chair of the Academy of Truck Accident Attorneys (ATAA) Safety Committee, advocating for higher safety standards across the trucking industry.

Professional Involvement

Joe serves on the faculty of the AAJ Advanced Trial Advocacy College: Litigating Truck Collision Cases (2015 & 2024).
 He is an active member of AAJ’s Trucking Litigation Group and sits on the Board of Regents for the Academy of Truck Accident Attorneys.

Experience

Joe frequently consults and co-counsels on complex commercial truck cases. His proven track record includes numerous successful trials against motor carriers and truck leasing companies — delivering justice for victims of commercial vehicle accidents.

Karen Koehler

Stritmatter Law

Paul Rakowicz

Paul Rakowicz Vocal Coaching

Karen Koehler

Stritmatter Law

Karen Koehler is the managing partner of the Stritmatter Firm in Washington State with a 40-year career that includes significant trial victories and cases that have changed State Law.

Recognition & Leadership

Past president of the Washington State Assn for Justice, trial lawyer of the year award from Washington State Assn for Justice, trial lawyer of the year award from the Marvin Belli Assn.

Professional Involvement

Past president of the Washington State Assn for Justice.

Experience

40 year career including significant trial victories such as the $123M verdict in Dihn et al v. Ride the Ducks (2019), a $44M verdict in a motorcycle v. vehicle crash (2022), a wrongful death by murder case featured on a TV crime show, and Ethel Adams v. Farmers which resulted in the legislature passing the Ethel Adams Act.

Karen Koehler

Stritmatter Law

Karen Koehler is the managing partner of the Stritmatter Firm in Washington State with a 40-year career that includes significant trial victories and cases that have changed State Law.

Recognition & Leadership

Past president of the Washington State Assn for Justice, trial lawyer of the year award from Washington State Assn for Justice, trial lawyer of the year award from the Marvin Belli Assn.

Professional Involvement

Past president of the Washington State Assn for Justice.

Experience

40 year career including significant trial victories such as the $123M verdict in Dihn et al v. Ride the Ducks (2019), a $44M verdict in a motorcycle v. vehicle crash (2022), a wrongful death by murder case featured on a TV crime show, and Ethel Adams v. Farmers which resulted in the legislature passing the Ethel Adams Act.

Paul Rakowicz

Paul Rakowicz Vocal Coaching

Paul Rakowicz is a Certified Roger Love Method™ Vocal Coach and author who coaches professionals to unlock the full potential of their voice through vocal technique, emotional clarity, and strategic storytelling.

Education & Credentials

Certified Roger Love Method™ Vocal Coach

Recognition & Leadership

Author of Sounds of Impact: How to Speak with Confidence, Authenticity, and Purpose.

Experience

40 years of executive leadership experience. Now coaches legal professionals and other speakers to communicate with clarity, conviction, and power.

Plans

Proven CLE solutions for every legal professional

Access type Individual Purchase Basic Premium Most Popular Corporate CLE Plan
Price
$95 – $245
Price varies based
on the course duration
of 1 to 3+ hours
$395/year
One-time purchase
Custom
based on firm size
Access type Pay per class Unlimited annual access Unlimited access for all firm members
Number of Available Webinars 1 1,000+ 1,000+
Number of New Webinars Added Yearly Limited 500+ 500+
Earn "Live" CLE credit Included Included Included
Ability to Ask Questions During
the Presentation via a Chat Box
Included Included Included
Attend "Live" Re-Broadcasts Included Included Included
Exclusive Partner Webinars & Events Included Included
Special credits (Ethics, Elimination
of Bias, etc.)
Included Included
Instant Certificates After Completion Included Included
Personalized CLE Platform Included Included
Live Conferences Included
Bootcamps Included
Individual Purchase
Basic
Premium
Corporate CLE Plan
$95 – $245
Price varies based
on the course duration
of 1 to 3+ hours
Access type Pay per
class
Number of Available Webinars 1
Number of New Webinars Added Yearly Limited
Earn "Live" CLE credit Included
Ability to Ask Questions During
the Presentation via a Chat Box
Included
Attend "Live" Re-Broadcasts Included
Exclusive Partner Webinars & Events
Special credits (Ethics, Elimination
of Bias, etc.)
Instant Certificates After Completion
Personalized CLE Platform
Live Conferences
Bootcamps

Why Attend

Why this 
program matters

Mastering trial storytelling and vocal delivery equips lawyers to craft compelling narratives that resonate emotionally with jurors, significantly increasing persuasive impact and verdict outcomes.
63%
Of audience members remember stories, while only 5% remember individual statistics, according to Stanford Professor Chip Heath’s research on presentation recall.
150k+
Jury trials are conducted annually in state courts across the United States, with an additional 5,000 in federal courts.
65%
To 70% of information is retained when presented as a story, compared to only 5-10% retention for statistics alone.
~50%
Of what jurors discuss in deliberations was never actually presented as evidence at trial, highlighting the importance of compelling storytelling to shape juror narratives.

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Requirements

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