IP and brand protection in the metaverse has gotten a lot of attention in recent months. In this program, we will cover recent developments in metaverse branding, including how best to protect both engagement and enforcement opportunities. We will discuss how and why NFTs matter in the metaverse, as well as how patent and copyright opportunities can be protected and exploited. We will also examine emerging trends in the newly filed NFT-related infringement cases and discuss best practices in the wake of this rapidly changing environment that is causing some to rethink and redefine the proprietary nature of these intangible assets.
Key topics to be discussed:
Trademark enforcement and prosecution in the metaverse
Patents in the metaverse
Copyright in the metaverse
How NFTs are relevant
Date: April 21, 2023
Meredith Wilkes | Jones Day
Meredith Wilkes is a first-chair trial lawyer who has spent over 25 years leading high-stakes IP cases for global brands in courts throughout the United States, in the TTAB and in the ITC. Praised by clients as “having a gift for making complex IP concepts easy to understand,” she has represented clients on their most important matters from the preliminary injunction stage through trial. In addition to trying cases, Meredith counsels clients on brand and marketing strategies worldwide, from searching and filing to enforcement across a broad spectrum of goods and services in a number of industries. For more than 10 years, she led Jones Day’s global Trademark, Unfair Competition & Copyrights group. Meredith is a frequent speaker on trademark and advertising issues and chairs Jones Day’s Women in IP Initiative.
I. Trademark enforcement and prosecution in the metaverse | 1:00pm – 1:20pm