IP Law and NFT’s

Nerissa Coyle McGinn | Loeb & Loeb

Nerissa Coyle McGinn is a partner in Loeb & Loeb’s Advanced Media and Technology Practice. She also serves as the firm’s first chief diversity partner and co-chair of the Diversity Committee.

Nerissa’s practice focuses on matters involving the convergence of advertising and promotions, emerging media, technology, privacy and intellectual property law. More recently, she has focused her practice on counseling clients on legal issues related to NFTs and in the metaverse, including issues on enforcing and exploiting their existing rights.

Nerissa also has particular experience advising on matters involving digital advertising and promotions including on social media platforms; loyalty programs; the Children’s Online Privacy Protection Act (COPPA); and the Children’s Advertising Review Unit (CARU).

Nerissa has a diverse roster of clients ranging from some of the best-known brand to start-up digital companies and app developers. Embracing a business-minded approach, she helps all of her clients develop new brand assets and assists them in promoting and advertising their brands and products. As a thought leader in her industry, Nerissa frequently publishes and speaks at events and conferences. She also serves as the Co-Chair of INTA’s Leadership Development Programming Sub-Committee.

Lisa Wiznitzer | Loeb & Loeb

Lisa Wiznitzer is an associate in in Loeb & Loeb’s Advanced Media and Technology Practice. Lisa maintains a transactional practice focused on advertising, media, entertainment, sports and technology. She is experienced in drafting and negotiating a wide range of commercial, corporate, entertainment, sports and financial service agreements and transactions. Specifically, she advises clients on matters associated with intellectual property, licensing, brand protection and sponsorship, as well as in connection with joint ventures, mergers and acquisitions, broad corporate transactions, new ventures and general corporate matters.

Notably, she has worked with professional sports teams and leagues on a variety of corporate and commercial transactions. Lisa’s experience in structuring and negotiating agreements and deals spans several industries, including advertising, media, technology, entertainment and sports, among many others, allowing her to draw upon a unique breadth of experience to proactively identify challenges and develop practical and creative solutions when issues arise.

Lisa regularly publishes and speaks at events and conferences on a variety of topics, including legal issues related to NFTs and in the metaverse, including issues on enforcing and exploiting existing rights.

I. NFTs and the technology behind them | 2:00pm – 2:30pm

II. Types of marketplaces and other channels in the digitally driven marketplace | 2:30pm – 3:00pm

Break | 3:00pm – 3:10pm

III. Considerations for brands and content creators in the ever-evolving NFT | 3:10pm – 4:10pm

1. IP issues
2. Contractual considerations
3. Practical challenges