IP on Social Media: Protecting companies’ copyright and trademark rights

Charlene A. Azema | Knobbe Martens

Charlene Azema counsels clients in domestic and international trademark and copyright portfolio management, including searches, prosecution, licensing, enforcement and IP contracts. She also works with clients on developing IP procurement and expansion strategies and provides guidance on matters related to domain names, social media, and brand marketing and advertising. She has a business-minded focus for her clients and provides tailored strategies that address her clients’ business needs and goals.

Charlene represents clients in several industries including cryptocurrency and blockchain, fashion and apparel, food and beverage, ad tech, entertainment, film and media, technology and electronic devices, medical devices and services, consumer goods, and restaurant services, among many others.

She received her law degree from UCLA School of Law, her Masters in Business Administration from UCLA Anderson School of Management, and her bachelor’s degree with honors in Biology from UCLA.

Jonathan Menkes | Knobbe Martens

Jonathan Menkes provides strategic trademark counseling and brand protection for clients across numerous industries. He is also the Co-Chair of the firm’s CBD and Legal Cannabis Group.

Jonathan’s practice includes domestic and foreign trademark selection and searches, trademark audits, unfair competition, false advertising, and notice and takedown procedures involving copyright and trademark claims on social media and domestic and foreign e-commerce websites. His litigation experience includes opposition and cancellation proceedings, ex parte and inter partes proceedings before the Trademark Trial and Appeal Board (TTAB), and domain name disputes.

He has represented in a broad spectrum of industries, including NFT and blockchain technology, legal and medicinal cannabis and CBD, life sciences, food and beverage, automotive, software, fashion and apparel, and medical devices, among others. Representative clients include Monster Energy, Medterra, Highline, AutoWeb, and Rokform. Jonathan is also a contributor to the firm’s Fashion and Beauty Blog.

Jonathan worked as a summer associate with the firm in the summer of 2010 and joined the firm in 2011.

I. IP Law and increased accessibility and shareability of content on social media | 12:00pm – 12:15pm

II. Current trademark and copyright topics | 12:15pm – 12:30pm

III. Fair use | 12:30pm – 12:45pm

IV. Practical takeaways for advising clients and social media best practices | 12:45pm – 1:00pm