A physicist by training, uses his comprehensive patent experience to tackle the most important and complex developments affecting IP strategy today, including subject matter eligibility under 35 U.S.C. § 101, divided infringement under § 271, and navigating PTAB and PTO proceedings.
Hannah E. Taylor is the co-chair of Frankfurt Kurnit’s Blockchain Technology and Advertising, Marketing & Public Relations Groups, representing clients on digital and media technology, advertising, consumer protection, branded entertainment, and intellectual property matters.
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Session I - Metaverse 101 – Charles Macedo
Charley Macedo will provide a brief introduction as to what is “The Metaverse” in its various incarnations, to help guide the discussions in the full lecture. While everyone discusses “The Metaverse” in terms of “The” Metaverse, it comes in many different forms and visions. Industry leaders like Gemini, Facebook (now Meta), Microsoft and others have staked out their respective visions as to what The Metaverse is (and should be). In this preliminary stage, Charley will explain the following key topics.
Key topics to be discussed:
Session II – Intellectual Property Challenges in Metaverse – Charles Macedo
Charley Macedo will address the intellectual property law challenges associated with participating in the Metaverse (as well as not participating in the Metaverse). In this new virtual world, participants will be making, using, buying, and selling virtual versions of everything you might have in a real-world existence. This creates opportunities and challenges for participants and even non-participants.
Key topics to be discussed:
Session III - Advertising in the Metaverse: How Brands Can Join in the Fun – Hannah E. Taylor
How to counsel brands and agencies on their foray into the Metaverse
Key topics to be discussed:
Date: February 24, 2023
Charles R. Macedo | Amster Rothstein & Ebenstein LLP
A physicist by training, uses his comprehensive patent experience to tackle the most important and complex developments affecting IP strategy today, including subject matter eligibility under 35 U.S.C. § 101, divided infringement under § 271, and navigating PTAB and PTO proceedings. He has been counseling on amicus briefs to the Supreme Court in the influential subject matter eligibility cases decided in the past few years, including Alice, Mayo, Myriad, and Bilski.
Mr. Macedo is considered an authority on IP issues and writes prolifically and lectures regularly as he tracks and analyzes in real time the most important developments affecting IP strategy and litigation. He is consistently at the forefront of complex and emerging patent issues in the financial services and transaction processing industries. Clients ranging from international banks, broker dealers and new business ventures call on Mr. Macedo to develop patent strategies, prepare patents, assert rights, and defend against infringement claims.
He holds bachelor’s and master’s degrees in physics from The Catholic University of America and a law degree from Columbia Law School, all with honors.
He was the sole law clerk to Hon. Daniel M. Friedman of the U.S. Court of Appeals for the Federal Circuit, 1989–1990. The recipient of the prestigious AIPLA Robert C. Watson Award, Mr. Macedo is included in Super Lawyers, IP Stars and Million Dollar Verdict. He also was a member of the Editorial Board for the American Intellectual Property Law Association Quarterly Journal and currently serves on the Editorial Board for Journal of Intellectual Property Law and Practice published by Oxford University Press.
Full biography at http://www.arelaw.com/professional/cmacedo/
Hannah E. Taylor | Frankfurt Kurnit Klein & Selz PC
Hannah E. Taylor is the co-chair of Frankfurt Kurnit’s Blockchain Technology and Advertising, Marketing & Public Relations Groups, representing clients on digital and media technology, advertising, consumer protection, branded entertainment, and intellectual property matters. Ms. Taylor has received praise in Best Lawyers in America, The Legal 500, Chambers USA, and Super Lawyers. She is an industry thought-leader who frequently speaks at major conferences and is also actively involved in leading industry associations.
Ms. Taylor has expertise on emerging technology and how brands and creatives can use blockchain technology (including NFTs) most effectively and to avoid significant legal risk. She works with clients to structure and negotiate virtually every type of media-related agreement, advises clients on claim substantiation and compliance with federal, state, and local laws, as well as on compliance with relevant self-regulatory guidelines, social media platform terms, represents advertisers before the Federal Trade Commission and the National Advertising Division.
Session I – Metaverse 101 | 2:00pm – 2:20pm
1. Defining “The”/” A” Metaverse
2. The historical Roots of Metaverses
3. Different Visions as to Metaverses going forward
a. Decentralized Metaverse
b. Meta’s proposed Metaverse
c. Microsoft’s proposed Metaverse
4. Key Components of a Metaverse (going forward)
Session II – Intellectual Property Challenges in Metaverse | 2:20pm – 3:00pm
1. Virtual Objects in Virtual Worlds | 2:20pm – 2:30pm
2. IP Rights in Virtual Worlds | 2:30pm – 2:45pm
c. Other Intellectual Property Rights
3. Protecting and Monetizing Your IP in Virtual Worlds | 2:45pm – 3:00pm
a. Seeking Registrations for the Virtual World for Trademarks and Copyrights
b. Using Technology to monetize
c. Remedies in the Metaverse
Break | 3:00pm – 3:10pm
Session III – Advertising in the Metaverse: How Brands Can Join in the Fun | 3:10pm – 4:10pm
1. What marketers are doing in this space | 3:10pm – 3:40pm
2. Practical advice on how the complex legal issues raised by this new universe may be tackled | 3:40pm – 4:10pm