Eric Brill is an attorney with Eckert Seamans Cherin & Mellott, located in its Pittsburgh office. Mr. Brill focuses his practice on a broad range of business litigation matters, including complex commercial and construction litigation.
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Social media influencers and celebrities can be excellent partners for businesses who seek to promote their brands and products. In partnering with these individuals, however, it is crucial that businesses and their counsel ensure compliance with all applicable rules and regulations – especially those promulgated by the Federal Trade Commission. This program explores the regulations that affect social media influencers, as well as strategies for handling potential intellectual property issues that can arise. It also examines best practices for drafting and structing agreements with influencers and celebrities, while considering recent trends in this burgeoning field.
Key topics to be discussed:
Date: February 28, 2023
Eric Brill | Eckert Seamans Cherin & Mellott, LLC
Eric Brill is an attorney with Eckert Seamans Cherin & Mellott, located in its Pittsburgh office. Mr. Brill focuses his practice on a broad range of business litigation matters, including complex commercial and construction litigation. He has litigated cases in state and federal court, as well as other federal tribunals, in addition to commercial arbitrations. Mr. Brill earned his B.A. degree, magna cum laude, from Allegheny College and his J.D. degree from the George Washington University School of Law.
I. Rules and Regulations Concerning Social Media Influencers | 2:00pm – 2:20pm
II. Intellectual Property Issues | 2:20pm – 2:40pm
III. Best Practices for Drafting Influencer Agreements | 2:40pm – 3:00pm
Break | 3:00pm – 3:10pm
IV. Current Trends in Social Media Influencing and Marketing | 3:10pm – 3:40pm