Paul R. Hales, Esq. received his Juris Doctor degree from Columbia Law School and is licensed to practice law before the Supreme Court of the United States. He is an expert on HIPAA Privacy, Security, Breach Notification and Enforcement Rules with an international HIPAA consulting practice based in St. Louis. He regularly gives seminars and webinars on all aspects of HIPAA law. Paul is the author of all content in The HIPAA E-Tool®, an Internet-based, Software as a Service product for health care providers and business associates.
Essential HIPAA Rules for Websites, Social Media, Email, Text Messaging and Patient Reviews
CLE Credits earned: 2 GENERAL (or 2 LAW & LEGAL for WA state)
This webinar is for lawyers who advise health care providers, health care marketers and also for lawyers representing plaintiffs whose health privacy rights have been violated. Health care providers commit tens of thousands of highly visible HIPAA law violations on the Internet every day, exposing themselves to liability and their patients to serious risk of medical identity theft. They routinely violate HIPAA Rules governing 21st Century patient attraction and engagement tools: websites, social media, email, text messaging and reviews from patients. The violations and attendant risks are entirely unnecessary – simple steps allow health care providers to take advantage of safe harbors in the HIPAA Rules while engaging patients on the Internet. Those HIPAA Rules for websites, social media, email, text messaging and patient reviews are explained clearly with exact citations to the law in this webinar.
HIPAA regulation of websites, social media and patient reviews date from the 2003 Privacy Rule. HIPAA Rules for email and text messaging are newer; announced in 2013 with the Omnibus Rule, expanded by the CLIA Program and HIPAA Privacy Final Rule in 2014, underscored by important guidance issued by HHS in 2016 and reiterated by the top HHS HIPAA enforcement official, Office for Civil Rights Director Roger Severino in 2018. A 2015 FCC Order established specific requirements for TCPA compliant health care informational text messages that are widely misunderstood and consequently, widely violated. Current HIPAA Rules for email and text messaging and health care text message compliance under the TCPA are explained along with the simple 3 step HIPAA safeguard that saves health care providers and their business associate marketers from all liability for unauthorized access to protected health information in unencrypted emails and text messages during transmission and after receipt by a patient. Failure to follow the 3 step safeguard violates HIPAA and creates significant exposure to class action lawsuits and enormous statutory damages afforded by the TCPA.
Key topics to be discussed:
• What to look for on a website or social media site – how to identify violations – and how to fix them
• How HIPAA defines protected health information (PHI)
• The simple 3 Step Safeguard that enables health care providers to communicate with patients by unencrypted email and text messaging
• How to avoid – or identify – health care informational text message TCPA violations
• What health care providers and business associates providing unencrypted email and text message services should know to protect themselves
• Patient reviews: what health care providers should, should not, and must not do
Date / Time: August 9, 2019
• 2:00 pm – 4:00 pm Eastern
• 1:00 pm – 3:00 pm Central
• 12:00 pm – 2:00 pm Mountain
• 11:00 am – 1:00 pm Pacific
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Section I. Importance of 21st Century Patient Engagement
Section II. HIPAA Rules covering Web Sites – Social Media
a) 2 Simple Safeguards
Section III. New HIPAA Rules – Email & Text Message
a) 3 Step Safeguard – “Duty to Warn”
Section IV. HIPAA Rules covering Patient Reviews
a) Patient Review Safeguards