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Smart Scaling: How Law Firms Can Thrive in a Competitive Market

Learn proven strategies for scaling your law practice and developing clients through relationship-focused, sales-free business development techniques.
Register for this program
JOIN PROGRAM

2025-03-27 13:00:00

Gideon Grunfeld

Rainmaking for Lawyers

Steve Fretzin

Fretzin, Inc

View speakers

Program Details

2025-03-27 13:00:00

2025-03-27 13:00:00

2h CLE Credits

2025-03-27 13:00:00

See credits by state

Gideon Grunfeld

Rainmaking for Lawyers

Steve Fretzin

Fretzin, Inc

View speakers

Program Details

2025-03-27 13:00:00

Program Details

2025-03-27 13:00:00

Over 1,000+ webinars

2025-03-27 13:00:00

Course Overview

Strategic Law Firm Growth and Rainmaking

2025-03-27 13:00:00

Participants will learn proven strategies for scaling law practices and developing client relationships without traditional sales tactics. These techniques enable sustainable growth through systematic business development and strategic partnerships.

Format

CLE Credit

2h CLE Credits

Level

Intermediate

Length

2

Key topics that will be covered

01
Scaling Strategy
Choose a specific strategic focus rather than replicating your entire firm.
02
Staffing Models
Modern options include fractional hiring, virtual assistants, and of counsel arrangements.
03
Time Management
Track your day to identify time spent on low-value activities.
04
Strategic Partners
Build a dream team of seven to ten reliable referral sources.
05
Qualification Framework
Use the TALENT framework to qualify networking contacts effectively.
06
Client Tiers
Categorize clients as A, B, or C and allocate attention systematically.

Program schedule

clock 1:00 pm - 2:00 pm EST

Essential Toolkit for Scaling Your Law Firm

This session explores why scaling matters now more than ever, covering financial benefits, ethical compliance, quality of life improvements, and exit strategy preparation. Attendees will learn about organizational structures, five specific business models for growth, and how to navigate ethical considerations while expanding their practice.

Gideon GrunfeldGideon Grunfeld
Steve FretzinSteve Fretzin
clock 2:10 pm - 3:10 pm EST

Driving Growth Through Effective Sales-Free Rainmaking

Discover how to develop business without feeling salesy by focusing on relationship building, strategic questioning, and walking buyers through decisions. This session covers identifying target clients, building a strategic partner dream team, and generating consistent referrals through systematic business development approaches.

Gideon GrunfeldGideon Grunfeld
Steve FretzinSteve Fretzin
Gideon Grunfeld

Gideon Grunfeld

Rainmaking for Lawyers

Steve Fretzin

Steve Fretzin

Fretzin, Inc

Gideon Grunfeld

Gideon Grunfeld

Rainmaking for Lawyers

With almost 10 years of experience practicing law and two decades dedicated to helping law firms scale, Gideon Grunfeld brings a wealth of expertise to the legal profession, focusing on empowering lawyers and law firms to achieve sustainable growth, optimize their business strategies, and enhance client relationships.

Experience

Almost 10 years practicing law and two decades helping law firms scale. Background in business law, providing insights and methods to help legal professionals thrive in a competitive market.
Steve Fretzin

Steve Fretzin

Fretzin, Inc

Steve Fretzin specializes in helping lawyers grow thriving practices through innovative and proven business development strategies, focusing on client acquisition, business development, and niche marketing.

Recognition & Leadership

Host of the BE THAT LAWYER podcast.

Experience

Decades of experience in business development strategies for lawyers. Offers programs like the Rainmakers Roundtable and Sales-Free Selling to help lawyers build sustainable success.
Gideon Grunfeld

Gideon Grunfeld

Rainmaking for Lawyers

With almost 10 years of experience practicing law and two decades dedicated to helping law firms scale, Gideon Grunfeld brings a wealth of expertise to the legal profession, focusing on empowering lawyers and law firms to achieve sustainable growth, optimize their business strategies, and enhance client relationships.

Experience

Almost 10 years practicing law and two decades helping law firms scale. Background in business law, providing insights and methods to help legal professionals thrive in a competitive market.
Steve Fretzin

Steve Fretzin

Fretzin, Inc

Steve Fretzin specializes in helping lawyers grow thriving practices through innovative and proven business development strategies, focusing on client acquisition, business development, and niche marketing.

Recognition & Leadership

Host of the BE THAT LAWYER podcast.

Experience

Decades of experience in business development strategies for lawyers. Offers programs like the Rainmakers Roundtable and Sales-Free Selling to help lawyers build sustainable success.

Credits by state

AK2.0
AL2.0
AR2.0
AZ2.0
CA2.0
CO2.0
CT2.0
DC2.0
DE2.0
FL2.0
GA2.0
HI2.0
IA2.0
ID2.0
IL2.0
IN2.0
KS2.0
KY2.0
LA2.0
MA2.0
MD2.0
ME2.0
MI2.0
MN2.0
MO2.4
MS2.0
MT2.0
NC2.0
ND2.0
NE2.0
NH120.0
NJ2.0
NM2.0
NV2.0
NY2.0
OH2.0
OK2.5
OR2.0
PA2.0
RI2.5
SC2.0
SD2.0
TN2.0
TX2.0
UT2.0
VA2.0
VT2.0
WA2.0
WI2.4
WV2.4
WY2.0

Upcoming Live Online CLE Broadcasts

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August 13, 2026

Mastering Partnership Distributions: Minimizing Tax Liability (2026 Edition)

August 13, 2026

Attorneys Working with Claude: A Hands-On Guide for Legal Practice

August 14, 2026

The Mediation Statement and the Persuasive Binder: Written Advocacy That Settles Cases

August 14, 2026

Citizenship Applications Are Now Enforcement Triggers: Advising and Litigating Delays, Denials, and the Denaturalization Surge

August 14, 2026

Vessel Accidents: The First Moves That Keep the Owner’s Liability Capped at the Value of the Ship

August 14, 2026

Retirements Assets: IRAs, 401[k]s, and Best Practices to Manage your Estate (2026 Edition)

August 19, 2026

Employer Green Card Filings After the May 2026 USCIS Discretion Memo

August 19, 2026

1000+

Live stream programs

24/7

Access to live webinars & recordings

70,000+

Trusted by Legal Professionals

1000+

Live stream programs

24/7

Access to live webinars & recordings

70,000+

Trusted by Legal Professionals

1000+

Live stream programs

24/7

Access to live webinars & recordings

10,000+

Trusted by Legal Professionals

1000+

Live stream programs

24/7

Access to live webinars & recordings

70,000+

Trusted by Legal Professionals

MCLE Credits

Alabama
Pending
2 General
Alaska
Approved
2 General
iOur programs are CLE-eligible through Alaska’s recognition of multi-jurisdictional reciprocity.
Arizona
Approved
2 General
Arkansas
Approved
2 General
California
Approved
2 General
Colorado
Pending
2 General
Connecticut
Approved
2 Ethics / Professionalism
Delaware
Pending
2 General
District of Columbia
No Required
2 CLE Hours
Florida
Approved
2 General Hours
iReceive CLE credit in Florida via Attorney Submission.
Georgia
Approved
2 General
Hawaii
Approved
2 General
Idaho
Pending
2 General
Illinois
Approved
2 General
Indiana
Pending
2 NLS (Non-Legal Subject)
Iowa
Pending
2 General
Kansas
Pending
2 Law Practice Management
Kentucky
Pending
2 General
Louisiana
Pending
2 Law Office Management
Maine
Pending
2 Ethics / Professionalism
iEthics credits can ONLY be earned through Live-Webcast programs, the Maine Board of Bar Examiners does not approve Ethics through On-Demand sessions.
Maryland
No Required
2 CLE Hours
Massachusetts
No Required
2 CLE Hours
Michigan
No Required
2 CLE Hours
Minnesota
Approved
2 General
Mississippi
Pending
2 General
Missouri
Approved
2.4 General
Montana
Pending
2 General
Nebraska
Pending
2 General
imyLawCLE reports attendance to Nebraska on each attorney’s behalf for all programs. Please do not self-report.
Nevada
Approved
2 General
New Hampshire
Approved
120 Ethics / Professionalism Minutes
iAs of July 1, 2014, the NHMCLE Board no longer provides pre- or post-approval of courses. Attendees must self-determine whether a program is eligible for credit, and self-report their attendance online at www.nhbar.org, based on qualification provisions of Rule 53.
New Jersey
Approved
2 General
iOur programs are CLE-eligible through New Jersey’s recognition of multi-jurisdictional reciprocity, except for the courses required under BCLE Reg. 201:2
New Mexico
Approved
2 General
New York
Approved
2 General
iOur programs are CLE-eligible through New York’s Approved Jurisdiction Group “B”.
North Carolina
Pending
2 General
North Dakota
Approved
2 General
iOur programs are CLE-eligible through North Dakota’s recognition of multi-jurisdictional reciprocity. Section 1, Policy 1.14
Ohio
Approved
2 General
i
Oklahoma
Pending
2.5 General
Oregon
Pending
2 General
Pennsylvania
Approved
2 General
Rhode Island
Pending
2.5 General
South Carolina
Pending
2 General
South Dakota
No Required
2 CLE Hours
Tennessee
Pending
2 General
Texas
Pending
2 General
Utah
Pending
2 General
Vermont
Approved
2 Law Practice Programming
Virginia
Not Eligible
2 General Hours
Washington
Approved
2 Other (Office Management) Hours
iReceive CLE credit in Washington via Attorney Submission. myLawCLE will supply Washington state attorneys with instructions on how to gain credit.
West Virginia
Pending
2.4 General
Wisconsin
Pending
2.4 Law Practice Management
Wyoming
Pending
2 General

Alabama

Requirements

The Alabama State Bar MCLE Commission requires attorneys to complete 12 credits, including 1 ethics, by December 31 of each year. All credits must be reported by February 15 of the following year. A maximum of 12 credits, including 1 ethics credit, may be carried over for 1 year only.  

Formats

  • Attorneys can earn unlimited “live” credit through live seminars, live webcasts, and co-sponsored locations with MyLAWCLE-Alabama approved programs
  • Attorneys are limited to 6 credits per compliance period of “online” programs through MyLAwCLE On-Demand programs