The Perfect Law Firm Alert: What every attorney should know


CLE credits earned: 1 General Credit (or 1 Other WA State)

An insightful presentation to craft The Perfect Law Firm Alert. The Perfect Law Firm Alert grabs reader attention by being well written, succinct and to the point. It provides some personalization and delivers persuasive reasons to hire the firm that sent the alert. In normal times, we all receive many law firm alerts on a variety of topics. Today, however, inboxes are overwhelmed, as lawyers have more time to write. This dialogue is essential for law firm leaders focused on engaging current and potential clients and driving business. Several, perhaps obvious, yet simple questions are posed to seek answers about your firm’s alert effectiveness, focus, scheduling and targeting. It is also a necessary forum for any attorney writing customer or client communications. The presentation includes what to do, as well as what not to do when crafting The Perfect Law Firm Alert. It outlines failures and success stories, incorporates a tutorial on building alerts – from choosing topics, importance of client focused content, enhancing alerts through graphics and other visuals, as well as repurposing content for use on multiple platforms. So, how do you differentiate your firm’s alerts, best the competition and gain new business? Join us to find out.

Key topics to be discussed:

• What to do and what not to do when crafting the Perfect Law Firm Alert
• Failures and Success Stories
• Tutorial on building alerts

Date / Time: September 24, 2020

•   3:00 pm – 4:00 pm Eastern
•   2:00 pm – 3:00 pm Central
•   1:00 pm – 2:00 pm Mountain
•   12:00 pm – 1:00 pm Pacific

Choose a format:

•   Live Video Broadcast/Re-Broadcast: Watch Program “live” in real-time, must sign-in and watch program on date and time set above. May ask questions during presentation via chat box. Qualifies for “live” CLE credit.
•   On-Demand Video: Access CLE 24/7 via on-demand library and watch program anytime. Qualifies for self-study CLE credit. On-demand versions are made available 5 business days after the original recording date and are view-able for up to one year.
Closed-captioning available upon request

Select your state to see if this class is approved for CLE credit.

Choose the format you want.


Original Broadcast Date: September 24, 2020

Richard Torrenzano | Chief Executive of The Torrenzano Group

Mr. Torrenzano is a sought-after expert and leading commentator on crisis, brands, reputation, media, and financial markets. He is chief executive of The Torrenzano Group, a reputation and high-stakes issues management firm specializing in building and protecting corporate reputations, helping clients grow their business and enhance brand and shareholder value. For nearly a decade, he was a member of the New York Stock Exchange’s Management (policy) and Executive (operations) Committees. And on the firing line as the Big Board’s chief spokesman, he had a unique vantage on business, finance, industry, and media. He co-authored the bestselling, award-winning book and game changing book, Digital Assassination: Protecting Your Reputation, Brand or Business Against Online Attacks, published by St. Martin’s Press. The Torrenzano Group helps organizations take control of how they are perceived™. For more information, visit

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I. What to do and what not to do when crafting the Perfect Law Firm Alert 3:00-3:20

II. Failures and Success Stories 3:20-3:40

III. Tutorial on building alerts 3:40-4:00