Program Details
2026-11-12 12:00:00
Over 1,000+ webinars
Course Overview
2026-11-12 12:00:00
2h CLE Credits
Intermediate
2
12:00 pm - 1:00 pm ESTGenerative AI is in every creative brief — and regulators have caught up. New York now requires conspicuous disclosure when an ad features an AI-generated “synthetic performer,” state digital-replica statutes are redefining right of publicity, the FTC’s Operation AI Comply is punishing overstated AI claims, and the Consumer Review Rule has turned AI-generated testimonials into civil-penalty exposure. This hour maps the liability landscape: what must be disclosed, whose face and voice can be used, what can be claimed, and where the class actions are coming from.
Nerissa Coyle McGinn 1:10 pm - 2:10 pm ESTThe second hour is the transactional playbook, drawn from the speaker’s practice negotiating advertising, sponsorship, and platform deals for major consumer brands: the contracts that allocate AI risk, talent deals that now must address digital replicas and voice cloning, virtual influencers under the FTC Endorsement Guides, and the piece every legal department is being asked to build — an AI-use policy and pre-launch clearance workflow that lets marketing move fast without creating exhibits for a regulator.
Lisa WiznitzerNerissa Coyle McGinn is a Partner in the Chicago office of Loeb & Loeb LLP, where her practice sits squarely at the convergence of advertising and promotions, artificial intelligence, emerging media, technology, privacy, and intellectual property law. She counsels clients ranging from some of the world’s most recognizable brands to early-stage startups on the legal risks of AI-generated content, the development of internal AI policies, digital and influencer advertising, trademark clearance, loyalty and subscription programs, and compliance with the Children’s Online Privacy Protection Act (COPPA). With more than a decade of recognition as one of Illinois’s leading advertising, media, and intellectual property lawyers, she is regularly called on to help marketers clear campaigns that push the boundaries of what technology can do — including the synthetic, AI-generated, and deepfake-adjacent content at the center of this program.
Lisa Wiznitzer is an attorney in the Chicago office of Loeb & Loeb LLP, where she serves as a trusted counselor, dealmaker, and strategic advisor to clients navigating complex transactions and strategic initiatives at the intersection of advertising, sports, entertainment, media, and technology. She advises brands, agencies, professional teams, leagues, and talent on advertising and marketing services agreements, sponsorships and endorsements, licensing, brand protection, content development and distribution, and mergers and acquisitions. A significant and growing focus of her practice is artificial intelligence: she regularly drafts and negotiates AI-related provisions in advertising, media, sports, and entertainment agreements and helps clients manage the legal risks of adopting AI-generated content and synthetic talent in their campaigns.
Nerissa Coyle McGinn is a Partner in the Chicago office of Loeb & Loeb LLP, where her practice sits squarely at the convergence of advertising and promotions, artificial intelligence, emerging media, technology, privacy, and intellectual property law. She counsels clients ranging from some of the world’s most recognizable brands to early-stage startups on the legal risks of AI-generated content, the development of internal AI policies, digital and influencer advertising, trademark clearance, loyalty and subscription programs, and compliance with the Children’s Online Privacy Protection Act (COPPA). With more than a decade of recognition as one of Illinois’s leading advertising, media, and intellectual property lawyers, she is regularly called on to help marketers clear campaigns that push the boundaries of what technology can do — including the synthetic, AI-generated, and deepfake-adjacent content at the center of this program.
Lisa Wiznitzer is an attorney in the Chicago office of Loeb & Loeb LLP, where she serves as a trusted counselor, dealmaker, and strategic advisor to clients navigating complex transactions and strategic initiatives at the intersection of advertising, sports, entertainment, media, and technology. She advises brands, agencies, professional teams, leagues, and talent on advertising and marketing services agreements, sponsorships and endorsements, licensing, brand protection, content development and distribution, and mergers and acquisitions. A significant and growing focus of her practice is artificial intelligence: she regularly drafts and negotiates AI-related provisions in advertising, media, sports, and entertainment agreements and helps clients manage the legal risks of adopting AI-generated content and synthetic talent in their campaigns.
Requirements
The Alabama State Bar MCLE Commission requires attorneys to complete 12 credits, including 1 ethics, by December 31 of each year. All credits must be reported by February 15 of the following year. A maximum of 12 credits, including 1 ethics credit, may be carried over for 1 year only.
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