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Program Details
2026-04-23 11:00:00
Over 1,000+ webinars
Course Overview
2026-04-23 11:00:00
1h CLE Credits
Intermediate
1
This segment explores how AI platforms are challenging traditional search engines and reshaping how prospective clients find legal services and equips disability attorneys with practical strategies for AI visibility, ethical intake integration, and competitive digital positioning.
Eligible for up to 1 CLE Credit Hour
This session was originally submitted for CLE as a live, in-person presentation and a live webcast for the 2026 Spring National Conference and may be eligible for self-study credit. Each state handles self-study credit differently; for questions, please consult your State Bar Association.
Recorded Thursday, April 23, 2026.
Nathan Chapman
James Vancel
Firmidable

Benny

Firmidable
Nathan Chapman is the founder of Firmidable and widely recognized as the foremost authority on marketing strategy for Social Security disability practices. His involvement in the field dates to 1991, when he presented at a NOSSCR conference where his agency became the first in the nation to introduce professional marketing to Social Security disability representatives, a milestone that set the course for how disability firms approach growth, branding, and client development. Through Firmidable, he has helped firms across the country grow into household names and regional powerhouses. Nathan holds a degree in finance and a marketing-focused MBA, and his approach is defined by data-driven, holistic marketing strategies built around each firm’s own measures of success.

Benny
James Vancel is the co-founder of Benny, a platform built to make the SSDI and SSI application process simpler and more efficient for disability advocates and the claimants they serve. Benny’s tools help firms streamline intake, reduce paperwork, and stay better connected with claimants throughout the claims process. Before founding Benny, James founded Busara, a behavioral design and research firm that partnered with governments and social-sector organizations to improve public benefits programs, leading teams that redesigned forms, application processes, and service delivery systems to make it easier for people to access the support they needed. His background in behavioral design and public benefits reform gives him a uniquely human-centered perspective on the challenges facing disability claimants and the practitioners who represent them.

Firmidable
Nathan Chapman is the founder of Firmidable and widely recognized as the foremost authority on marketing strategy for Social Security disability practices. His involvement in the field dates to 1991, when he presented at a NOSSCR conference where his agency became the first in the nation to introduce professional marketing to Social Security disability representatives, a milestone that set the course for how disability firms approach growth, branding, and client development. Through Firmidable, he has helped firms across the country grow into household names and regional powerhouses. Nathan holds a degree in finance and a marketing-focused MBA, and his approach is defined by data-driven, holistic marketing strategies built around each firm’s own measures of success.

Benny
James Vancel is the co-founder of Benny, a platform built to make the SSDI and SSI application process simpler and more efficient for disability advocates and the claimants they serve. Benny’s tools help firms streamline intake, reduce paperwork, and stay better connected with claimants throughout the claims process. Before founding Benny, James founded Busara, a behavioral design and research firm that partnered with governments and social-sector organizations to improve public benefits programs, leading teams that redesigned forms, application processes, and service delivery systems to make it easier for people to access the support they needed. His background in behavioral design and public benefits reform gives him a uniquely human-centered perspective on the challenges facing disability claimants and the practitioners who represent them.
Requirements
The Alabama State Bar MCLE Commission requires attorneys to complete 12 credits, including 1 ethics, by December 31 of each year. All credits must be reported by February 15 of the following year. A maximum of 12 credits, including 1 ethics credit, may be carried over for 1 year only.
Formats