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Why Every Lawyer Needs a Podcast—How Lawyers Are Building Authority and Referral Networks Through Podcasting

Lawyers learn podcast strategy, technical setup, content promotion, and ethical compliance for building authority and referral networks.

2025-08-28 13:00:00

2.5 hours

2025-08-28 13:00:00

2.5 hours

Program Details

2025-08-28 13:00:00

Program Details

2025-08-28 13:00:00

Over 1,000+ webinars

2025-08-28 13:00:00

2.5 hours

Course Overview

Building Legal Podcasts That Drive Results

2025-08-28 13:00:00

Participants will learn to launch, produce, and promote compliant legal podcasts that generate referrals and build professional authority. These strategies integrate podcasting into existing marketing efforts for measurable business development.

Format

CLE Credit

2.5h CLE Credits

Level

Intermediate

Length

2.5

Key topics that will be covered

01
Strategic Planning
Define your podcast purpose and bank six months of content before launching.
02
Technical Setup
Invest in quality microphones, multi-track recording, and video capture for repurposing.
03
Content Creation
Focus on educating and entertaining rather than discussing only legal topics.
04
Ethical Compliance
Check state bar rules, use disclaimers, and provide general information only.
05
Distribution Strategy
Repurpose episodes into clips and social media content for broader reach.
06
Measuring Results
Track referrals through intake questions and host podcasts on your firm website.

Program schedule

clock 1:00 pm - 2:00 pm EST

Strategic Planning Before Starting Your Legal Podcast

This session explores the foundational decisions lawyers must make before launching a podcast, including defining your purpose, identifying your target audience, and establishing authenticity. Attendees will learn why smaller engaged audiences outperform mass reach and how to align podcast goals with business development objectives.

Conrad SaamConrad Saam
Gyi TsakalakisGyi Tsakalakis
Benjamin GoldBenjamin Gold
clock 2:00 pm - 2:10 pm EST

Break

A short break to refresh before continuing with the second half of Session I.

Conrad SaamConrad Saam
Gyi TsakalakisGyi Tsakalakis
Benjamin GoldBenjamin Gold
clock 2:10 pm - 3:10 pm EST

Production, Promotion, and Measuring Podcast Success

This session covers the tactical elements of podcast success, from essential equipment and recording software to content repurposing and cross-platform promotion strategies. Attendees will learn how to leverage guests for network building, maintain ethical compliance, and track meaningful results beyond download metrics.

Conrad SaamConrad Saam
Gyi TsakalakisGyi Tsakalakis
Benjamin GoldBenjamin Gold
clock 3:10 pm - 3:20 pm EST

Break

A short break before the ethics and compliance session begins.

Conrad SaamConrad Saam
Gyi TsakalakisGyi Tsakalakis
Benjamin GoldBenjamin Gold
clock 3:20 pm - 3:50 pm EST

Navigating Ethics, Branding, and Legal Compliance

This session provides a deep dive into ABA Model Rule 7.2 changes and state-specific advertising requirements that impact lawyer podcasters. Attendees will learn how to craft compliant disclaimers, avoid unauthorized practice of law pitfalls, and build an authentic brand while staying within ethical boundaries.

Conrad SaamConrad Saam
Gyi TsakalakisGyi Tsakalakis
Benjamin GoldBenjamin Gold
Conrad Saam

Conrad Saam

Mockingbird

Gyi Tsakalakis

Gyi Tsakalakis

AttorneySync

Benjamin Gold

Benjamin Gold

Lawyer Stories

Conrad Saam

Conrad Saam

Mockingbird

Founder of Mockingbird, an online marketing agency focused exclusively on legal. Former marketing leader at Avvo, known as the ‘Gary V of Legal’ and recognized as a leading voice in legal marketing.

Recognition & Leadership

Author of 'Own the Map' published by the American Bar Association and 'The FindLaw Jailbreak Guide'. Google Small Business Advisor. Known for publishing Cease and Desist letters from unscrupulous legal marketing vendors.

Professional Involvement

Held positions for various ABA's Practice Management marketing committees.

Experience

Led marketing efforts for Avvo before founding Mockingbird. Co-host of Lunch Hour Legal Marketing podcast with Gyi Tsakalakis.
Gyi Tsakalakis

Gyi Tsakalakis

AttorneySync

Gyi Tsakalakis is the founder and president of AttorneySync, a digital marketing agency dedicated exclusively to law firms. A licensed attorney turned legal marketing strategist, Gyi helps law firms build sustainable client development strategies through search engine optimization (SEO), local search, content marketing, website optimization, artificial intelligence, and ethical digital marketing practices. Drawing on his legal background and extensive marketing experience, he advises attorneys nationwide on how to grow their practices while maintaining compliance with professional responsibility rules.

Education & Credentials

Gyi earned his Juris Doctor from University of Minnesota Law School after receiving his bachelor's degree from University of Michigan. He is a licensed attorney whose career evolved from the practice of law into legal marketing consulting, where he combines his understanding of legal ethics with expertise in digital marketing, SEO, and business development for law firms.

Recognition & Leadership

As founder of AttorneySync, Gyi is widely recognized as a leading authority on legal marketing and attorney ethics. He has built one of the legal industry's best-known agencies focused exclusively on helping law firms improve online visibility and client acquisition. His insights on search engine optimization, local search, AI-powered marketing, and legal ethics have made him a sought-after speaker for bar associations, legal conferences, and professional organizations throughout the United States.

Professional Involvement

Gyi is an active educator, author, and podcast host within the legal marketing community. He frequently presents continuing legal education (CLE) programs and industry conferences on topics including SEO, Google Business Profiles, artificial intelligence, law firm marketing, online reputation management, legal ethics, and digital advertising. He co-hosts the Lunch Hour Legal Marketing podcast and regularly publishes articles, videos, webinars, and educational content helping attorneys understand emerging technologies and effective marketing strategies while complying with attorney advertising rules.

Experience

For more than a decade, Gyi has advised solo practitioners, boutique firms, and national law firms on developing data-driven digital marketing strategies. His experience includes search engine optimization, local SEO, website architecture, content strategy, AI-enhanced marketing, conversion optimization, online reputation management, analytics, and client acquisition. He works closely with law firms to improve organic search visibility, generate qualified leads, optimize Google Business Profiles, and integrate emerging technologies into their marketing efforts. His unique combination of legal training and marketing expertise enables him to provide practical guidance that aligns business development objectives with the ethical obligations governing attorney advertising and client communications.
Benjamin Gold

Benjamin Gold

Lawyer Stories

Licensed attorney and founder of Lawyer Stories, a global network dedicated to featuring lawyers and law students’ narratives regarding their personal challenges, inspirations, and motivations in the legal profession.

Education & Credentials

2002 graduate of the University of Massachusetts-Amherst. 2006 graduate of Roger Williams University School of Law.

Recognition & Leadership

Built Lawyer Stories into a platform with approximately 56k followers on Instagram and over 9k followers on Facebook.

Professional Involvement

Hosted networking events in Miami, New York City, and Boston through Lawyer Stories.

Experience

Licensed to practice law in Connecticut, Maine and Massachusetts. Executive Director of the North Central Massachusetts Housing Authorities. Founded Lawyer Stories in July 2017, launched The Lawyer Stories Podcast with Benny Gold in February 2020.
Conrad Saam

Conrad Saam

Mockingbird

Founder of Mockingbird, an online marketing agency focused exclusively on legal. Former marketing leader at Avvo, known as the ‘Gary V of Legal’ and recognized as a leading voice in legal marketing.

Recognition & Leadership

Author of 'Own the Map' published by the American Bar Association and 'The FindLaw Jailbreak Guide'. Google Small Business Advisor. Known for publishing Cease and Desist letters from unscrupulous legal marketing vendors.

Professional Involvement

Held positions for various ABA's Practice Management marketing committees.

Experience

Led marketing efforts for Avvo before founding Mockingbird. Co-host of Lunch Hour Legal Marketing podcast with Gyi Tsakalakis.
Gyi Tsakalakis

Gyi Tsakalakis

AttorneySync

Gyi Tsakalakis is the founder and president of AttorneySync, a digital marketing agency dedicated exclusively to law firms. A licensed attorney turned legal marketing strategist, Gyi helps law firms build sustainable client development strategies through search engine optimization (SEO), local search, content marketing, website optimization, artificial intelligence, and ethical digital marketing practices. Drawing on his legal background and extensive marketing experience, he advises attorneys nationwide on how to grow their practices while maintaining compliance with professional responsibility rules.

Education & Credentials

Gyi earned his Juris Doctor from University of Minnesota Law School after receiving his bachelor's degree from University of Michigan. He is a licensed attorney whose career evolved from the practice of law into legal marketing consulting, where he combines his understanding of legal ethics with expertise in digital marketing, SEO, and business development for law firms.

Recognition & Leadership

As founder of AttorneySync, Gyi is widely recognized as a leading authority on legal marketing and attorney ethics. He has built one of the legal industry's best-known agencies focused exclusively on helping law firms improve online visibility and client acquisition. His insights on search engine optimization, local search, AI-powered marketing, and legal ethics have made him a sought-after speaker for bar associations, legal conferences, and professional organizations throughout the United States.

Professional Involvement

Gyi is an active educator, author, and podcast host within the legal marketing community. He frequently presents continuing legal education (CLE) programs and industry conferences on topics including SEO, Google Business Profiles, artificial intelligence, law firm marketing, online reputation management, legal ethics, and digital advertising. He co-hosts the Lunch Hour Legal Marketing podcast and regularly publishes articles, videos, webinars, and educational content helping attorneys understand emerging technologies and effective marketing strategies while complying with attorney advertising rules.

Experience

For more than a decade, Gyi has advised solo practitioners, boutique firms, and national law firms on developing data-driven digital marketing strategies. His experience includes search engine optimization, local SEO, website architecture, content strategy, AI-enhanced marketing, conversion optimization, online reputation management, analytics, and client acquisition. He works closely with law firms to improve organic search visibility, generate qualified leads, optimize Google Business Profiles, and integrate emerging technologies into their marketing efforts. His unique combination of legal training and marketing expertise enables him to provide practical guidance that aligns business development objectives with the ethical obligations governing attorney advertising and client communications.
Benjamin Gold

Benjamin Gold

Lawyer Stories

Licensed attorney and founder of Lawyer Stories, a global network dedicated to featuring lawyers and law students’ narratives regarding their personal challenges, inspirations, and motivations in the legal profession.

Education & Credentials

2002 graduate of the University of Massachusetts-Amherst. 2006 graduate of Roger Williams University School of Law.

Recognition & Leadership

Built Lawyer Stories into a platform with approximately 56k followers on Instagram and over 9k followers on Facebook.

Professional Involvement

Hosted networking events in Miami, New York City, and Boston through Lawyer Stories.

Experience

Licensed to practice law in Connecticut, Maine and Massachusetts. Executive Director of the North Central Massachusetts Housing Authorities. Founded Lawyer Stories in July 2017, launched The Lawyer Stories Podcast with Benny Gold in February 2020.

Credits by state

AK2.5
AL2.5
AR2.5
AZ2.5
CA2.5
CO2.5
CT2.5
DC2.5
DE2.5
FL2.5
GA2.5
HI3.0
IA2.5
ID2.5
IL2.5
IN1.2
KS2.5
KY2.5
LA2.5
MA2.5
MD2.5
ME2.5
MI2.5
MN2.5
MO3.0
MS2.5
MT2.5
NC2.5
ND2.5
NE2.5
NH150.0
NJ2.5
NM2.5
NV2.5
NY3.0
OH2.5
OK3.0
OR2.5
PA2.5
RI3.0
SC2.5
SD2.5
TN2.5
TX2.5
UT2.5
VA2.5
VT2.5
WA2.5
WV3.0
WY2.5

1000+

Live stream programs

24/7

Access to live webinars & recordings

70,000+

Trusted by Legal Professionals

1000+

Live stream programs

24/7

Access to live webinars & recordings

70,000+

Trusted by Legal Professionals

1000+

Live stream programs

24/7

Access to live webinars & recordings

10,000+

Trusted by Legal Professionals

1000+

Live stream programs

24/7

Access to live webinars & recordings

70,000+

Trusted by Legal Professionals

MCLE Credits

Alabama
Pending
Alaska
Approved
Arizona
Approved
Arkansas
Approved
California
Approved
Colorado
Pending
Connecticut
Approved
Delaware
Pending
District of Columbia
No Required
Florida
Approved
Georgia
Approved
Hawaii
Approved
Idaho
Pending
Illinois
Approved
Indiana
Approved
Iowa
Pending
Kansas
Pending
Kentucky
Pending
Louisiana
Pending
Maine
Pending
Maryland
No Required
Massachusetts
No Required
Michigan
No Required
Minnesota
Approved
Mississippi
Pending
Missouri
Approved
Montana
Pending
Nebraska
Pending
Nevada
Approved
New Hampshire
Approved
New Jersey
Approved
New Mexico
Approved
New York
Approved
North Carolina
Pending
North Dakota
Approved
Ohio
Approved
Oklahoma
Pending
Oregon
Pending
Pennsylvania
Approved
Rhode Island
Pending
South Carolina
Pending
South Dakota
No Required
Tennessee
Approved
Texas
Pending
Utah
Pending
Vermont
Approved
Virginia
Not Eligible
Washington
Approved
West Virginia
Pending
Wyoming
Pending

Alabama

Requirements

The Alabama State Bar MCLE Commission requires attorneys to complete 12 credits, including 1 ethics, by December 31 of each year. All credits must be reported by February 15 of the following year. A maximum of 12 credits, including 1 ethics credit, may be carried over for 1 year only.  

Formats

  • Attorneys can earn unlimited “live” credit through live seminars, live webcasts, and co-sponsored locations with MyLAWCLE-Alabama approved programs
  • Attorneys are limited to 6 credits per compliance period of “online” programs through MyLAwCLE On-Demand programs