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Program Details
2025-08-28 13:00:00
Over 1,000+ webinars
Course Overview
2025-08-28 13:00:00
2.5h CLE Credits
Intermediate
2.5
This session explores the foundational decisions lawyers must make before launching a podcast, including defining your purpose, identifying your target audience, and establishing authenticity. Attendees will learn why smaller engaged audiences outperform mass reach and how to align podcast goals with business development objectives.
A short break to refresh before continuing with the second half of Session I.
This session covers the tactical elements of podcast success, from essential equipment and recording software to content repurposing and cross-platform promotion strategies. Attendees will learn how to leverage guests for network building, maintain ethical compliance, and track meaningful results beyond download metrics.
A short break before the ethics and compliance session begins.
This session provides a deep dive into ABA Model Rule 7.2 changes and state-specific advertising requirements that impact lawyer podcasters. Attendees will learn how to craft compliant disclaimers, avoid unauthorized practice of law pitfalls, and build an authentic brand while staying within ethical boundaries.
Mockingbird
AttorneySync
Lawyer Stories
Mockingbird
Founder of Mockingbird, an online marketing agency focused exclusively on legal. Former marketing leader at Avvo, known as the ‘Gary V of Legal’ and recognized as a leading voice in legal marketing.
AttorneySync
Gyi Tsakalakis is the founder and president of AttorneySync, a digital marketing agency dedicated exclusively to law firms. A licensed attorney turned legal marketing strategist, Gyi helps law firms build sustainable client development strategies through search engine optimization (SEO), local search, content marketing, website optimization, artificial intelligence, and ethical digital marketing practices. Drawing on his legal background and extensive marketing experience, he advises attorneys nationwide on how to grow their practices while maintaining compliance with professional responsibility rules.
Lawyer Stories
Licensed attorney and founder of Lawyer Stories, a global network dedicated to featuring lawyers and law students’ narratives regarding their personal challenges, inspirations, and motivations in the legal profession.
Mockingbird
Founder of Mockingbird, an online marketing agency focused exclusively on legal. Former marketing leader at Avvo, known as the ‘Gary V of Legal’ and recognized as a leading voice in legal marketing.
AttorneySync
Gyi Tsakalakis is the founder and president of AttorneySync, a digital marketing agency dedicated exclusively to law firms. A licensed attorney turned legal marketing strategist, Gyi helps law firms build sustainable client development strategies through search engine optimization (SEO), local search, content marketing, website optimization, artificial intelligence, and ethical digital marketing practices. Drawing on his legal background and extensive marketing experience, he advises attorneys nationwide on how to grow their practices while maintaining compliance with professional responsibility rules.
Lawyer Stories
Licensed attorney and founder of Lawyer Stories, a global network dedicated to featuring lawyers and law students’ narratives regarding their personal challenges, inspirations, and motivations in the legal profession.
Requirements
The Alabama State Bar MCLE Commission requires attorneys to complete 12 credits, including 1 ethics, by December 31 of each year. All credits must be reported by February 15 of the following year. A maximum of 12 credits, including 1 ethics credit, may be carried over for 1 year only.
Formats