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Why Every Lawyer Needs a Podcast—How Lawyers Are Building Authority and Referral Networks Through Podcasting

2025-08-28 13:00:00

2.5 hours

2025-08-28 13:00:00

2.5 Credits

Lawyers learn podcast strategy, technical setup, content promotion, and ethical compliance for building authority and referral networks.

2025-08-28 13:00:00

2.5 hours

Lawyers learn podcast strategy, technical setup, content promotion, and ethical compliance for building authority and referral networks.

2025-08-28 13:00:00

2.5 hours

1000+

Live stream programs

24/7

Access to live webinars & recordings

70,000+

Trusted by Legal Professionals

1000+

Live stream programs

24/7

Access to live webinars & recordings

70,000+

Trusted by Legal Professionals

1000+

Live stream programs

24/7

Access to live webinars & recordings

70,000+

Trusted by Legal Professionals

1000+

Live stream programs

24/7

Access to live webinars & recordings

70,000+

Trusted by Legal Professionals

Course Overview

Building Legal Podcasts That Drive Results

Participants will learn to launch, produce, and promote compliant legal podcasts that generate referrals and build professional authority. These strategies integrate podcasting into existing marketing efforts for measurable business development.

Key topics that will be covered

What will you learn

Attorneys will learn how to define their podcast's purpose, build engaged audiences, create compliant content, and integrate podcasting into a multichannel marketing strategy.

What will you gain

Attorneys will gain practical frameworks for equipment selection, content repurposing, ethical compliance across jurisdictions, and tracking podcast ROI through proper attribution methods.

Strategic Planning
Define your podcast purpose and bank six months of content before launching.
Technical Setup
Invest in quality microphones, multi-track recording, and video capture for repurposing.
Content Creation
Focus on educating and entertaining rather than discussing only legal topics.
Ethical Compliance
Check state bar rules, use disclaimers, and provide general information only.
Distribution Strategy
Repurpose episodes into clips and social media content for broader reach.
Measuring Results
Track referrals through intake questions and host podcasts on your firm website.

What will you learn

Attorneys will learn how to define their podcast's purpose, build engaged audiences, create compliant content, and integrate podcasting into a multichannel marketing strategy.

What will you gain

Attorneys will gain practical frameworks for equipment selection, content repurposing, ethical compliance across jurisdictions, and tracking podcast ROI through proper attribution methods.

Agenda

Session 1

Strategic Planning Before Starting Your Legal Podcast

Break

Break

Session 2

Production, Promotion, and Measuring Podcast Success

Break

Break

Session 3

Navigating Ethics, Branding, and Legal Compliance

clock 1:00 pm - 2:00 pm EST

Strategic Planning Before Starting Your Legal Podcast

Conrad Saam

Mockingbird

Gyi Tsakalakis

AttorneySync

Benjamin Gold

Lawyer Stories

This session explores the foundational decisions lawyers must make before launching a podcast, including defining your purpose, identifying your target audience, and establishing authenticity. Attendees will learn why smaller engaged audiences outperform mass reach and how to align podcast goals with business development objectives.

Conrad Saam

Mockingbird

Gyi Tsakalakis

AttorneySync

Benjamin Gold

Lawyer Stories

clock 2:00 pm - 2:10 pm EST

Break

Conrad Saam

Mockingbird

Gyi Tsakalakis

AttorneySync

Benjamin Gold

Lawyer Stories

A short break to refresh before continuing with the second half of Session I.

Conrad Saam

Mockingbird

Gyi Tsakalakis

AttorneySync

Benjamin Gold

Lawyer Stories

clock 2:10 pm - 3:10 pm EST

Production, Promotion, and Measuring Podcast Success

Conrad Saam

Mockingbird

Gyi Tsakalakis

AttorneySync

Benjamin Gold

Lawyer Stories

This session covers the tactical elements of podcast success, from essential equipment and recording software to content repurposing and cross-platform promotion strategies. Attendees will learn how to leverage guests for network building, maintain ethical compliance, and track meaningful results beyond download metrics.

Conrad Saam

Mockingbird

Gyi Tsakalakis

AttorneySync

Benjamin Gold

Lawyer Stories

clock 3:10 pm - 3:20 pm EST

Break

Conrad Saam

Mockingbird

Gyi Tsakalakis

AttorneySync

Benjamin Gold

Lawyer Stories

A short break before the ethics and compliance session begins.

Conrad Saam

Mockingbird

Gyi Tsakalakis

AttorneySync

Benjamin Gold

Lawyer Stories

clock 3:20 pm - 3:50 pm EST

Navigating Ethics, Branding, and Legal Compliance

Conrad Saam

Mockingbird

Gyi Tsakalakis

AttorneySync

Benjamin Gold

Lawyer Stories

This session provides a deep dive into ABA Model Rule 7.2 changes and state-specific advertising requirements that impact lawyer podcasters. Attendees will learn how to craft compliant disclaimers, avoid unauthorized practice of law pitfalls, and build an authentic brand while staying within ethical boundaries.

Conrad Saam

Mockingbird

Gyi Tsakalakis

AttorneySync

Benjamin Gold

Lawyer Stories

01 05
Prev
Next

speakers

Joe Ervin

The Law Firm for Truck Safety, LLP
A Partner at The Law Firm for Truck Safety. He focuses exclusively on cases involving commercial motor vehicle crashes and wrongful death. Joe also holds a valid class “A” commercial driver’s license with endorsements for double/triple trailers and tankers.

Education & Credentials

A 2013 graduate of the Gerry Spence Trial Lawyers College in Dubois, Wyoming, Joe is rated AV Preeminent™ by Martindale-Hubbell — the highest peer rating for exceptional legal ability and ethics. He is among the first nine attorneys nationwide to earn board certification in Truck Accident Law from the National Board of Trial Advocacy.

Recognition & Leadership

Joe received the Roadway Safety Award from the American Association for Justice (AAJ) for his commitment to improving highway safety.
 He currently serves as Co-Chair of the Academy of Truck Accident Attorneys (ATAA) Safety Committee, advocating for higher safety standards across the trucking industry.

Professional Involvement

Joe serves on the faculty of the AAJ Advanced Trial Advocacy College: Litigating Truck Collision Cases (2015 & 2024).
 He is an active member of AAJ’s Trucking Litigation Group and sits on the Board of Regents for the Academy of Truck Accident Attorneys.

Experience

Joe frequently consults and co-counsels on complex commercial truck cases. His proven track record includes numerous successful trials against motor carriers and truck leasing companies — delivering justice for victims of commercial vehicle accidents.

Kevin Foley

Reminger Co
A Partner at The Law Firm for Truck Safety. He focuses exclusively on cases involving commercial motor vehicle crashes and wrongful death. Joe also holds a valid class “A” commercial driver’s license with endorsements for double/triple trailers and tankers.

Education & Credentials

A 2013 graduate of the Gerry Spence Trial Lawyers College in Dubois, Wyoming, Joe is rated AV Preeminent™ by Martindale-Hubbell — the highest peer rating for exceptional legal ability and ethics. He is among the first nine attorneys nationwide to earn board certification in Truck Accident Law from the National Board of Trial Advocacy.

Recognition & Leadership

Joe received the Roadway Safety Award from the American Association for Justice (AAJ) for his commitment to improving highway safety.
 He currently serves as Co-Chair of the Academy of Truck Accident Attorneys (ATAA) Safety Committee, advocating for higher safety standards across the trucking industry.

Professional Involvement

Joe serves on the faculty of the AAJ Advanced Trial Advocacy College: Litigating Truck Collision Cases (2015 & 2024).
 He is an active member of AAJ’s Trucking Litigation Group and sits on the Board of Regents for the Academy of Truck Accident Attorneys.

Experience

Joe frequently consults and co-counsels on complex commercial truck cases. His proven track record includes numerous successful trials against motor carriers and truck leasing companies — delivering justice for victims of commercial vehicle accidents.

Grant H. Lawson

The Law Firm for Truck Safety, LLP
A Partner at The Law Firm for Truck Safety. He focuses exclusively on cases involving commercial motor vehicle crashes and wrongful death. Joe also holds a valid class “A” commercial driver’s license with endorsements for double/triple trailers and tankers.

Education & Credentials

A 2013 graduate of the Gerry Spence Trial Lawyers College in Dubois, Wyoming, Joe is rated AV Preeminent™ by Martindale-Hubbell — the highest peer rating for exceptional legal ability and ethics. He is among the first nine attorneys nationwide to earn board certification in Truck Accident Law from the National Board of Trial Advocacy.

Recognition & Leadership

Joe received the Roadway Safety Award from the American Association for Justice (AAJ) for his commitment to improving highway safety.
 He currently serves as Co-Chair of the Academy of Truck Accident Attorneys (ATAA) Safety Committee, advocating for higher safety standards across the trucking industry.

Professional Involvement

Joe serves on the faculty of the AAJ Advanced Trial Advocacy College: Litigating Truck Collision Cases (2015 & 2024).
 He is an active member of AAJ’s Trucking Litigation Group and sits on the Board of Regents for the Academy of Truck Accident Attorneys.

Experience

Joe frequently consults and co-counsels on complex commercial truck cases. His proven track record includes numerous successful trials against motor carriers and truck leasing companies — delivering justice for victims of commercial vehicle accidents.

Conrad Saam

Mockingbird

Gyi Tsakalakis

AttorneySync

Benjamin Gold

Lawyer Stories

Conrad Saam

Mockingbird

Founder of Mockingbird, an online marketing agency focused exclusively on legal. Former marketing leader at Avvo, known as the ‘Gary V of Legal’ and recognized as a leading voice in legal marketing.

Recognition & Leadership

Author of 'Own the Map' published by the American Bar Association and 'The FindLaw Jailbreak Guide'. Google Small Business Advisor. Known for publishing Cease and Desist letters from unscrupulous legal marketing vendors.

Professional Involvement

Held positions for various ABA's Practice Management marketing committees.

Experience

Led marketing efforts for Avvo before founding Mockingbird. Co-host of Lunch Hour Legal Marketing podcast with Gyi Tsakalakis.

Conrad Saam

Mockingbird

Founder of Mockingbird, an online marketing agency focused exclusively on legal. Former marketing leader at Avvo, known as the ‘Gary V of Legal’ and recognized as a leading voice in legal marketing.

Recognition & Leadership

Author of 'Own the Map' published by the American Bar Association and 'The FindLaw Jailbreak Guide'. Google Small Business Advisor. Known for publishing Cease and Desist letters from unscrupulous legal marketing vendors.

Professional Involvement

Held positions for various ABA's Practice Management marketing committees.

Experience

Led marketing efforts for Avvo before founding Mockingbird. Co-host of Lunch Hour Legal Marketing podcast with Gyi Tsakalakis.

Gyi Tsakalakis

AttorneySync

Founder of AttorneySync, a legal marketing company. As a non-practicing lawyer, he specializes in the unique considerations of ethically and effectively marketing law practices online.

Recognition & Leadership

Regularly writes and speaks about online legal marketing.

Experience

Founded AttorneySync to provide better marketing services for lawyers. Co-host of Lunch Hour Legal Marketing podcast.

Benjamin Gold

Lawyer Stories

Licensed attorney and founder of Lawyer Stories, a global network dedicated to featuring lawyers and law students’ narratives regarding their personal challenges, inspirations, and motivations in the legal profession.

Education & Credentials

2002 graduate of the University of Massachusetts-Amherst. 2006 graduate of Roger Williams University School of Law.

Recognition & Leadership

Built Lawyer Stories into a platform with approximately 56k followers on Instagram and over 9k followers on Facebook.

Professional Involvement

Hosted networking events in Miami, New York City, and Boston through Lawyer Stories.

Experience

Licensed to practice law in Connecticut, Maine and Massachusetts. Executive Director of the North Central Massachusetts Housing Authorities. Founded Lawyer Stories in July 2017, launched The Lawyer Stories Podcast with Benny Gold in February 2020.

Plans

Proven CLE solutions for every legal professional

Access type Individual Purchase Basic Premium Most Popular Corporate CLE Plan
Price
$95 – $245
Price varies based
on the course duration
of 1 to 3+ hours
$395/year
One-time purchase
Custom
based on firm size
Access type Pay per class Unlimited annual access Unlimited access for all firm members
Number of Available Webinars 1 1,000+ 1,000+
Number of New Webinars Added Yearly Limited 500+ 500+
Earn "Live" CLE credit Included Included Included
Ability to Ask Questions During
the Presentation via a Chat Box
Included Included Included
Attend "Live" Re-Broadcasts Included Included Included
Exclusive Partner Webinars & Events Included Included
Special credits (Ethics, Elimination
of Bias, etc.)
Included Included
Instant Certificates After Completion Included Included
Personalized CLE Platform Included Included
Live Conferences Included
Bootcamps Included
Individual Purchase
Basic
Premium
Corporate CLE Plan
$95 – $245
Price varies based
on the course duration
of 1 to 3+ hours
Access type Pay per
class
Number of Available Webinars 1
Number of New Webinars Added Yearly Limited
Earn "Live" CLE credit Included
Ability to Ask Questions During
the Presentation via a Chat Box
Included
Attend "Live" Re-Broadcasts Included
Exclusive Partner Webinars & Events
Special credits (Ethics, Elimination
of Bias, etc.)
Instant Certificates After Completion
Personalized CLE Platform
Live Conferences
Bootcamps

Why Attend

Why this 
program matters

Understanding podcasting ethics, compliance, and strategic marketing is essential for lawyers seeking to build authority, generate referrals, and avoid disciplinary violations in an increasingly competitive digital landscape.
82%
Of podcasts on Apple Podcasts have become inactive (“podfaded”), meaning they have not released a new episode in 90 days or more.
55%
Of the U.S. population aged 12 and older now listen to podcasts monthly, an all-time high representing approximately 158 million Americans.
77%
Of podcast listeners are more likely to trust a brand they hear about on a podcast, making it a powerful medium for building credibility.
47%
Of law firms across all sizes have a marketing budget, with solo practitioners and small firms significantly less likely to have dedicated marketing funds.

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FAQ

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Are all CLE programs included with an unlimited pass purchase?

Yes — the Basic Unlimited Pass gives members access to all online live, replay, and on-demand CLEs, excluding only the live conferences. With the Premium Unlimited Pass, members receive access to over 11 multi-day live conferences as well.

Yes — myLawCLE is an officially accredited CLE provider and seeks CLE approval in all 50 states. Our live webinars, on-demand programs, and replays meet or exceed state bar requirements, ensuring your CLE credits are fully recognized wherever you practice.

Yes — after completing the CLE webinar, attendees select their state for CLE credit and fill out an online evaluation form. Once submitted, a CLE certificate is emailed to them and uploaded to their dashboard.

Yes — myLawCLE develops CLE programs meeting all required CLE types, including mental health, ethics, professionalism, technology, substance abuse, and elimination of bias.

myLawCLE maintains all CLE programs in its library for 12 months following the original broadcast date. Attendees can access any program that remains available in the system during this period.

Yes — all of myLawCLE’s programs are originally broadcast live, with a chat box available for attendees to submit questions during the webinar. Additionally, replays and on-demand versions offer email correspondence with the presenters for any follow-up questions.

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Expanding practice
Expand your expertise and grow your client reach with new practice areas.
Live conferences
Join live events with top attorneys and real-world case insights.
Live webinars
Attend expert-led sessions in real time and earn accredited CLE credit from anywhere.
Legal Bootcamps
Deep-dive training programs designed to build advanced, practical legal skills fast.
Expanding practice
Expand your expertise and grow your client reach with new practice areas.
Live conferences
Join live events with top attorneys and real-world case insights.
Live webinars
Attend expert-led sessions in real time and earn accredited CLE credit from anywhere.
Legal Bootcamps
Deep-dive training programs designed to build advanced, practical legal skills fast.

MCLE Credits

Alabama
Pending
Alaska
Approved
Arizona
Approved
Arkansas
Approved
California
Approved
Colorado
Pending
Connecticut
Approved
Delaware
Pending
District of Columbia
No Required
Florida
Approved
Georgia
Approved
Hawaii
Approved
Idaho
Pending
Illinois
Approved
Indiana
Approved
Iowa
Pending
Kansas
Pending
Kentucky
Pending
Louisiana
Pending
Maine
Pending
Maryland
No Required
Massachusetts
No Required
Michigan
No Required
Minnesota
Approved
Mississippi
Pending
Missouri
Approved
Montana
Pending
Nebraska
Pending
Nevada
Approved
New Hampshire
Approved
New Jersey
Approved
New Mexico
Approved
New York
Approved
North Carolina
Pending
North Dakota
Approved
Ohio
Approved
Oklahoma
Pending
Oregon
Pending
Pennsylvania
Approved
Rhode Island
Pending
South Carolina
Pending
South Dakota
No Required
Tennessee
Approved
Texas
Approved
Utah
Pending
Vermont
Approved
Virginia
Not Eligible
Washington
Approved
West Virginia
Pending
Wyoming
Pending

Alabama

Requirements

The Alabama State Bar MCLE Commission requires attorneys to complete 12 credits, including 1 ethics, by December 31 of each year. All credits must be reported by February 15 of the following year. A maximum of 12 credits, including 1 ethics credit, may be carried over for 1 year only.  

Formats

  • Attorneys can earn unlimited “live” credit through live seminars, live webcasts, and co-sponsored locations with MyLAWCLE-Alabama approved programs
  • Attorneys are limited to 6 credits per compliance period of “online” programs through MyLAwCLE On-Demand programs