Wine, Spirits and Beer Law 101 (2026 Edition)

This session explores the constitutional origins of alcohol regulation, from the rise of saloon culture and the 18th Amendment’s prohibition to its repeal via the 21st Amendment. Participants will learn about the Federal Alcohol Administration Act of 1935 and the TTB’s role in permits, labeling, advertising, and trade practices.

This session examines how regulatory power is divided between federal and state governments, including the three-tier system separating suppliers, wholesalers, and retailers. Topics include control states versus license states, federal permitting requirements, tied house laws, and state licensing and taxation frameworks.

A brief intermission allowing participants to refresh before continuing with the remaining program sessions. Use this time to review notes and prepare questions for upcoming topics.

This session covers trade practices laws, prohibitions on items of value, and exceptions that allow limited supplier-retailer interactions. Participants will also explore franchise laws protecting wholesalers, drafting distribution agreements, and navigating contract production and alternating proprietorship arrangements.

This session addresses cutting-edge developments including direct-to-consumer shipping following Granholm v. Heald, non-alcoholic and crossover products, and THC/CBD-infused beverages. Participants will examine regulatory challenges, the hemp loophole controversy, and recent dietary guidelines affecting the industry.