Program Details
2025-07-09 14:00:00
Over 1,000+ webinars
Course Overview
2025-07-09 14:00:00
1h CLE Credits
Intermediate
1
2:00 pm - 2:20 pm ESTThis session covers the foundational ethics rules governing attorney marketing, including Rule 7.1 on misleading communications, Rule 7.3 on solicitation, and Rule 5.3 on non-lawyer assistance. Attendees will learn how to craft compliant messaging, avoid common pitfalls with testimonials and taglines, and properly vet marketing vendors for ethics compliance.
Jeremy Babener.
Melissa Delaney 2:20 pm - 2:40 pm ESTExplore the full spectrum of marketing tools available to personal injury attorneys, from digital strategies like SEO, Google Ads, and social media to traditional advertising and in-person networking. This session provides practical guidance on optimizing each channel while maintaining cost-effectiveness and brand consistency across platforms.
Jeremy Babener.Melissa Delaney 2:40 pm - 3:00 pm ESTLearn to identify red flags in legal marketing such as over-promising outcomes, manipulative content, and unmonitored automation that can damage your reputation. This session delivers a best-practice checklist for vendor accountability, internal approval systems, and maintaining trust while building a strong public presence.
Jeremy Babener.Melissa DelaneyJeremy advises plaintiffs and plaintiff lawyers on tax strategies at settlement, leveraging experience from the U.S. Treasury’s Office of Tax Policy.
Melissa Delaney is a public presence professional who works with attorneys and other brand professionals to elevate their companies, practice areas, and individual brands. Through her work, she supports clients in developing websites, social media strategies, digital content, and communications, as well as newsletters, brochures, and other client-facing materials. She also brings experience in drafting requests for proposals (RFPs) and pitches for firms seeking new business opportunities. Melissa coaches attorneys both individually and in team environments, helping them grow their clientele and expand their personal brands through networking, social media, and related activities. In addition, she collaborates with industry-specific practice groups to develop targeted marketing and business development strategies and action plans, and she works with organizations to design corporate events that support broader marketing objectives.
Jeremy advises plaintiffs and plaintiff lawyers on tax strategies at settlement, leveraging experience from the U.S. Treasury’s Office of Tax Policy.
Melissa Delaney is a public presence professional who works with attorneys and other brand professionals to elevate their companies, practice areas, and individual brands. Through her work, she supports clients in developing websites, social media strategies, digital content, and communications, as well as newsletters, brochures, and other client-facing materials. She also brings experience in drafting requests for proposals (RFPs) and pitches for firms seeking new business opportunities. Melissa coaches attorneys both individually and in team environments, helping them grow their clientele and expand their personal brands through networking, social media, and related activities. In addition, she collaborates with industry-specific practice groups to develop targeted marketing and business development strategies and action plans, and she works with organizations to design corporate events that support broader marketing objectives.
Requirements
The Alabama State Bar MCLE Commission requires attorneys to complete 12 credits, including 1 ethics, by December 31 of each year. All credits must be reported by February 15 of the following year. A maximum of 12 credits, including 1 ethics credit, may be carried over for 1 year only.
Formats
