August Horvath chairs the Advertising & Marketing Practice at Foley Hoag LLP in New York. His litigation, counseling, government enforcement, and self-regulatory practice spans all sectors of consumer products and services, with a particular focus on food and beverage labeling. He represents clients in private false advertising and deceptive practices litigation and in matters before the Federal Trade Commission, state Attorneys General, and the National Advertising Division. His Ph.D. and hands-on experience in survey research and statistical analysis inform his work developing substantiation protocols, designing and assessing research into the implied meaning of advertising claims, and working with and against expert witnesses.