Benjamin A. Genn is a litigation and regulatory attorney in Holland & Knight’s Washington, D.C., office and a member of the Litigation and Dispute Resolution Practice and the Consumer Protection Defense and Compliance Team. He counsels companies in the airline, retail, hospitality, and technology sectors on artificial intelligence-driven and algorithmic pricing compliance, including surveillance pricing, personalized pricing, and dynamic pricing, and the algorithmic pricing transparency requirements that apply to them, and helps clients build pricing governance frameworks while navigating FTC enforcement, state attorney general inquiries, congressional investigations, and class action litigation arising from pricing practices. His broader practice covers consumer protection, advertising and marketing law, and unfair, deceptive, or abusive acts or practices (UDAAP).