Lisa Wiznitzer is an attorney in the Chicago office of Loeb & Loeb LLP, where she serves as a trusted counselor, dealmaker, and strategic advisor to clients navigating complex transactions and strategic initiatives at the intersection of advertising, sports, entertainment, media, and technology. She advises brands, agencies, professional teams, leagues, and talent on advertising and marketing services agreements, sponsorships and endorsements, licensing, brand protection, content development and distribution, and mergers and acquisitions. A significant and growing focus of her practice is artificial intelligence: she regularly drafts and negotiates AI-related provisions in advertising, media, sports, and entertainment agreements and helps clients manage the legal risks of adopting AI-generated content and synthetic talent in their campaigns.