Program Details
2026-10-30 14:30:00
Over 1,000+ webinars
Course Overview
2026-10-30 14:30:00
2h CLE Credits
Intermediate
2
2:30 pm - 3:30 pm ESTProspective clients are increasingly starting their search for a lawyer inside AI tools rather than a list of blue links. When someone asks ChatGPT or Google’s AI Basics to recommend a personal injury attorney in their city, a handful of firms get named and everyone else disappears. This session breaks down how large language models select and cite sources, why traditional SEO tactics no longer map cleanly onto AI visibility, and what practical steps a firm of any size can take to become the answer rather than a footnote. Attendees will leave with a working understanding of AI-driven search behavior, a framework for auditing their own firm’s visibility, and an awareness of the advertising and ethics questions this shift raises for licensed attorneys.
David Arato 3:40 pm - 4:40 pm ESTAs artificial intelligence increasingly influences how prospective clients research legal issues and select attorneys, law firms must reconsider how they handle client intake. This program examines the challenges created by AI-influenced inquiries, including attribution gaps, response speed, and prospective clients who arrive with AI-generated expectations about their legal matter. Attendees will learn practical methods for identifying how prospective clients discovered a firm, measuring response times, establishing written response standards, and testing their own intake processes. The program also addresses strategies for improving communication with prospective clients while maintaining appropriate expectations regarding legal services, fees, scope, and professional responsibilities in an evolving environment.
The program also addresses the ethical and professional responsibility considerations arising from AIassisted intake and AI-briefed prospective clients. Attendees will examine a five-step consultation protocol for addressing information obtained through AI tools, protecting confidentiality and privilege, identifying appropriate representation limits, and documenting the scope of services. The session further explores AI intake technologies, including automated chat and voice tools, and the risks associated with legal advice, conflicts, solicitation, call recording, vendor data practices, and unauthorized communications. Participants will learn practical controls for evaluating these technologies, measuring their effectiveness, and implementing safeguards consistent with applicable professional conduct rules and jurisdiction-specific requirements.
Eric HoffmanDavid Arato holds a JD from Saint Louis University School of Law and is the founder and CEO of Lexicon Legal Content, an attorney-owned legal content and SEO agency he launched in 2012 with his wife and business partner Erin Fitzgerald, a licensed attorney. Lexicon produces attorney-reviewed, bar-compliant content for law firms across practice areas and serves as the white-label content partner for legal marketing agencies nationwide.
Eric Hoffman, Esq. is a Connecticut trial attorney, former litigation practitioner, and founder of A.I. Esquire. His legal background includes plaintiff personal injury, civil litigation, subrogation, uninsured and underinsured motorist matters, premises liability, motor vehicle cases, and workplace injuries. Before founding A.I. Esquire, he managed teams and developed operational training programs. He founded A.I. Esquire around the operational challenges he observed in legal intake, developing Intake AI to help law firms manage initial client communications, intake, scheduling, and matter information while keeping professional judgment and consequential decisions with the firm.
David Arato holds a JD from Saint Louis University School of Law and is the founder and CEO of Lexicon Legal Content, an attorney-owned legal content and SEO agency he launched in 2012 with his wife and business partner Erin Fitzgerald, a licensed attorney. Lexicon produces attorney-reviewed, bar-compliant content for law firms across practice areas and serves as the white-label content partner for legal marketing agencies nationwide.
Eric Hoffman, Esq. is a Connecticut trial attorney, former litigation practitioner, and founder of A.I. Esquire. His legal background includes plaintiff personal injury, civil litigation, subrogation, uninsured and underinsured motorist matters, premises liability, motor vehicle cases, and workplace injuries. Before founding A.I. Esquire, he managed teams and developed operational training programs. He founded A.I. Esquire around the operational challenges he observed in legal intake, developing Intake AI to help law firms manage initial client communications, intake, scheduling, and matter information while keeping professional judgment and consequential decisions with the firm.
Requirements
The Alabama State Bar MCLE Commission requires attorneys to complete 12 credits, including 1 ethics, by December 31 of each year. All credits must be reported by February 15 of the following year. A maximum of 12 credits, including 1 ethics credit, may be carried over for 1 year only.
Formats
