Barry M. Greenbaum is a partner in Olshan’s Brand Management & Protection and Intellectual Property Law practices who helps clients turn their innovations and brands into assets by developing and executing IP strategies that support growth, commercialization, and transactions while protecting technology and product investments. With a background that pairs legal practice with hands-on engineering and startup experience, Barry is sought out by technology-focused clients—from early-stage startups to global enterprises—on patent prosecution, intellectual property transactions, trademarks and design, brand protection and enforcement, and privacy matters. Clients rely on him to secure and enforce their intellectual property in a way that aligns with commercial objectives, risk tolerance, and transaction needs.