Jason Belzer is an attorney, entrepreneur, and sports industry leader specializing in the evolving landscape of collegiate athletics, particularly in the area of name, image, and likeness (NIL). He is the Founder of Student Athlete NIL (SANIL), an agency that helps brands, universities, and student-athletes navigate NIL opportunities, managing more than 50 NIL collectives and negotiating over $75 million in deals. In addition, Jason is the Founder and President of GAME, Inc., a firm focused on coaching career management, marketing, and collegiate event creation, and the co-founder of AthleticDirectorU, a leading digital media and professional development platform for college athletic administrators. His work reflects a deep commitment to shaping the business and legal frameworks of modern college sports.