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Digital Reputation Management for Lawyers: Building Online Credibility that Drives Referrals and Client Trust

Comprehensive guide covering podcasting fundamentals, strategy-driven online presence development, and digital marketing tactics for attorneys building their brands.
Register for this program
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2025-08-26 13:00:00

3.25 hours

View speakers

Program Details

2025-08-26 13:00:00

2025-08-26 13:00:00

3.25h CLE Credits

2025-08-26 13:00:00

3.25 hours

See credits by state
View speakers

Program Details

2025-08-26 13:00:00

Program Details

2025-08-26 13:00:00

Over 1,000+ webinars

2025-08-26 13:00:00

3.25 hours

Course Overview

Building Your Online Legal Brand

2025-08-26 13:00:00

Participants will learn to launch podcasts, develop strategy-driven digital presence, and leverage marketing tools to attract ideal clients. These skills help attorneys build authority and convert online visibility into client relationships.

Format

CLE Credit

3.25h CLE Credits

Level

Intermediate

Length

3.25

Key topics that will be covered

01
Podcasting Fundamentals
Choose formats, equipment, and recording practices to launch and sustain your legal podcast.
02
Content Strategy
Develop sophisticated content that differentiates you from competitors and builds credibility.
03
Credibility Sources
Leverage testimonials, tastemakers, visibility, and origin stories to build trust online.
04
Local SEO
Optimize Google Business Profile, manage reviews, and build consistent citations.
05
Paid Advertising
Use Local Services Ads, Meta advertising, and pay-per-click for lead generation.
06
Social Media
Post consistently on platforms to humanize your brand and stay top of mind.

Program schedule

clock 1:00 pm - 2:00 pm EST

Podcasting for Lawyers: Strategies and Practical Steps

This session explores why attorneys should embrace podcasting as a marketing tool, covering format selection, equipment essentials, and recording best practices. Participants will learn preparation workflows, production techniques, and strategies for launching and sustaining a successful legal podcast while avoiding common pitfalls like pod fade.

Jim KofordJim Koford
Gideon GrunfeldGideon Grunfeld
clock 2:10 pm - 3:25 pm EST

Strategy-Driven Roadmap for Growing Your Online Presence

Learn how to develop a coherent online strategy by identifying specific goals, target audiences, and tailored messaging rather than random dabbling. This session covers the nine sources of credibility, effective use of testimonials and tastemakers, and how to match content sophistication to your audience while leveraging platforms like LinkedIn and newsletters strategically.

Jim KofordJim Koford
Gideon GrunfeldGideon Grunfeld
clock 3:35 pm - 4:35 pm EST

From Courtroom to Clicks: Building Online Legal Brand

Discover how to show up where potential clients are searching by understanding the client user journey and marketing funnel. This session covers local SEO optimization, Google Business Profile management, reputation management through reviews, and paid advertising strategies including Local Services Ads and Meta campaigns to reach the right people effectively.

Jim KofordJim Koford
Gideon GrunfeldGideon Grunfeld

Credits by state

AK3.3
AL3.3
AR3.3
AZ3.3
CA3.3
CO3.3
CT0.5
DC3.3
DE3.3
FL3.3
GA3.3
HI3.9
IA3.3
ID3.3
IL3.3
IN0.5
KS0.5
KY3.3
LA0.5
MA3.3
MD3.3
ME3.3
MI3.3
MN3.3
MO3.9
MS3.3
MT3.3
NC3.3
ND3.3
NE3.3
NH30.0
NJ3.0
NM3.2
NV3.3
NY3.5
OH3.3
OK4.0
OR3.3
PA3.3
RI4.0
SC3.3
SD3.3
TN3.3
TX3.3
UT0.5
VA3.3
VT0.5
WA0.5
WV3.9
WY3.3

Upcoming Live Online CLE Broadcasts

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September 21, 2026

Hacked Email, Fake Wire Instructions, Forged Checks: Limiting Business Exposure Before Fraud Hits, UCC Defenses, Agreement Audits, and Security Procedures That Hold

September 21, 2026

Taking Private Funds Retail, RIC Qualification, and Dual Share Class Structures – Regulatory and Tax Issues

September 21, 2026

Navigating the End of “Duration of Status”: Compliance, Extensions, and Enforcement Post- September 15

September 21, 2026

Who Owns the Code? Locking Down IP Ownership and Licensing for Tech-Driven Clients

September 22, 2026

Commanding the Courtroom: Trial Persuasion Techniques That Win

September 22, 2026

When Evidence Auto-Deletes: Winning and Defending Sanctions for Lost Texts and Chats

September 22, 2026

1000+

Live stream programs

24/7

Access to live webinars & recordings

70,000+

Trusted by Legal Professionals

1000+

Live stream programs

24/7

Access to live webinars & recordings

70,000+

Trusted by Legal Professionals

1000+

Live stream programs

24/7

Access to live webinars & recordings

10,000+

Trusted by Legal Professionals

1000+

Live stream programs

24/7

Access to live webinars & recordings

70,000+

Trusted by Legal Professionals

MCLE Credits

Alabama
Pending
3.25 General
Alaska
Approved
3.25 General
iOur programs are CLE-eligible through Alaska’s recognition of multi-jurisdictional reciprocity.
Arizona
Approved
3.25 General
Arkansas
Approved
3.25 General
California
Approved
3.25 General
Colorado
Pending
3.25 General
Connecticut
Approved
0.5 General, 2.75 Ethics / Professionalism
Delaware
Pending
3.25 General
District of Columbia
No Required
3.25 CLE Hour(s)
Florida
Approved
3.25 General Hours
iReceive CLE credit in Florida via Attorney Submission.
Georgia
Approved
3.25 General
Hawaii
Approved
3.9 General
Idaho
Pending
3.25 General
Illinois
Pending
3.25 General
Indiana
Pending
0.5 General, 2.75 NLS Credit
Iowa
Pending
3.25 General
Kansas
Pending
0.5 Substantive, 2.75 Law Practice Management
Kentucky
Pending
3.25 General
Louisiana
Pending
0.5 General, 2.75 Law Office Management
Maine
Pending
3.25 General
Maryland
No Required
3.25 CLE Hour(s)
Massachusetts
No Required
3.25 CLE Hour(s)
Michigan
No Required
3.25 CLE Hour(s)
Minnesota
Approved
3.25 General
Mississippi
Pending
3.25 General
Missouri
Approved
3.9 General
Montana
Pending
3.25 General
Nebraska
Pending
3.25 General
imyLawCLE reports attendance to Nebraska on each attorney’s behalf for all programs. Please do not self-report.
Nevada
Pending
3.25 General
New Hampshire
Approved
30 General minutes, 165 Ethics / Professionalism minutes
iAs of July 1, 2014, the NHMCLE Board no longer provides pre- or post-approval of courses. Attendees must self-determine whether a program is eligible for credit, and self-report their attendance online at www.nhbar.org, based on qualification provisions of Rule 53.
New Jersey
Approved
3 General, 1 Ethics / Professionalism
iOur programs are CLE-eligible through New Jersey’s recognition of multi-jurisdictional reciprocity, except for the courses required under BCLE Reg. 201:2
New Mexico
Approved
3.2 General
New York
Approved
3.5 General
iOur programs are CLE-eligible through New York’s Approved Jurisdiction Group “B”.
North Carolina
Pending
3.25 General
North Dakota
Approved
3.25 General
iOur programs are CLE-eligible through North Dakota’s recognition of multi-jurisdictional reciprocity. Section 1, Policy 1.14
Ohio
Approved
3.25 General
Oklahoma
Pending
4 General
Oregon
Approved
3.25 General
Pennsylvania
Approved
3.25 General
Rhode Island
Pending
4 General
South Carolina
Pending
3.25 General
South Dakota
No Required
3.25 CLE Hour(s)
Tennessee
Pending
3.25 General
Texas
Pending
3.25 General
Utah
Pending
0.5 General, 2.75 Professionalism & Civility
Vermont
Approved
0.5 General, 2.75 Law Practice Programming
Virginia
Not Eligible
3.25 General Hours
Washington
Approved
0.5 Law & Legal Hours, 2.75 Other (Office Management) Hours
iReceive CLE credit in Washington via attorney submission.
West Virginia
Pending
3.9 General
Wyoming
Pending
3.25 General

Alabama

Requirements

The Alabama State Bar MCLE Commission requires attorneys to complete 12 credits, including 1 ethics, by December 31 of each year. All credits must be reported by February 15 of the following year. A maximum of 12 credits, including 1 ethics credit, may be carried over for 1 year only.  

Formats

  • Attorneys can earn unlimited “live” credit through live seminars, live webcasts, and co-sponsored locations with MyLAWCLE-Alabama approved programs
  • Attorneys are limited to 6 credits per compliance period of “online” programs through MyLAwCLE On-Demand programs