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To Brand or Not to Brand: Legal Dimensions of Franchising, Branding, and Dispute Resolution (Presented by HospitalityLawyer.com)

Legal foundations of franchising, trademark licensing, regulatory compliance, and dispute resolution strategies for brand-driven business relationships.

2025-09-26 13:00:00

Program Details

2025-09-26 13:00:00

2025-09-26 13:00:00

Over 1,000+ webinars

Program Details

2025-09-26 13:00:00

Program Details

2025-09-26 13:00:00

Over 1,000+ webinars

2025-09-26 13:00:00

1000+

Live stream programs

24/7

Access to live webinars & recordings

70,000+

Trusted by Legal Professionals

1000+

Live stream programs

24/7

Access to live webinars & recordings

70,000+

Trusted by Legal Professionals

1000+

Live stream programs

24/7

Access to live webinars & recordings

10,000+

Trusted by Legal Professionals

1000+

Live stream programs

24/7

Access to live webinars & recordings

70,000+

Trusted by Legal Professionals

Course Overview

Mastering Franchise Law and Brand Protection

2025-09-26 13:00:00

Participants will learn to navigate trademark licensing, franchise regulations, and dispute resolution mechanisms. These skills enable attorneys to structure compliant franchise relationships and protect brand integrity.

Format

CLE Credit

2h CLE Credits

Level

Intermediate

Length

2

Key topics that will be covered

01
Trademark Fundamentals
The Lanham Act requires brand owners to exercise quality control or risk abandonment.
02
Franchise Definition
A franchise requires brand licensing, payment of $500 or more, and significant control.
03
Disclosure Requirements
The FDD contains 23 items and must be registered in 14-15 states.
04
Compliance Programs
Compliance officers must have organizational standing equal to sales and operations teams.
05
Dispute Resolution
Pre-dispute mediation avoids FDD disclosure requirements and resolves issues before positions harden.
06
Non-Compete Provisions
Interim and post-term non-competes are creatures of state law with varying enforceability.

Program schedule

clock 1:00 pm - 1:20 pm EST

Trademark Fundamentals and Brand Licensing in Franchising

This session explores the strategic importance of branding and the Lanham Act’s role in governing trademark licensing and quality control. Participants will learn about different types of brand licensing, including co-branding and business format franchising, and understand the three-legged stool that defines a franchise relationship.

Andrew J. ShermanAndrew J. Sherman
Samuel C. WolfSamuel C. Wolf
clock 1:20 pm - 1:40 pm EST

Franchising as a Capital-Efficient Growth Strategy

This session examines why businesses choose franchising for capital-efficient expansion and the economic impact of franchising on retail GDP. Participants will explore critical success factors including market demand, unit economics, and the evolving dynamics between franchisors and sophisticated multi-unit franchisees backed by private equity.

Andrew J. ShermanAndrew J. Sherman
Samuel C. WolfSamuel C. Wolf
clock 1:40 pm - 2:00 pm EST

Franchise Structures, Agreements, and Compliance Programs

This session covers the Franchise Disclosure Document requirements, including the 23 mandatory disclosure items and registration state obligations. Participants will learn about the operations manual, licensee innovations, and why a robust compliance program is essential for protecting brand integrity and avoiding joint employer liability.

Andrew J. ShermanAndrew J. Sherman
Samuel C. WolfSamuel C. Wolf
clock 2:10 pm - 2:40 pm EST

Federal and State Franchise Regulatory Framework

This session navigates the complex regulatory landscape of federal FTC rules and state-specific franchise registration and relationship laws. Participants will examine third-party sales broker oversight, franchisee selection best practices, and how business opportunity laws may apply depending on trademark registration status.

Andrew J. ShermanAndrew J. Sherman
Samuel C. WolfSamuel C. Wolf
clock 2:40 pm - 3:10 pm EST

Dispute Resolution Mechanisms and Contract Enforcement

This session addresses common franchise disputes arising from gaps between expectations and reality, and the available resolution mechanisms including arbitration, litigation, and pre-dispute mediation. Participants will analyze critical contract provisions including forum selection, non-compete clauses, damages provisions, and the unique challenges of trademark licenses in bankruptcy proceedings.

Andrew J. ShermanAndrew J. Sherman
Samuel C. WolfSamuel C. Wolf
Andrew J. Sherman

Andrew J. Sherman

Brown Rudnick

Samuel C. Wolf

Samuel C. Wolf

Brown Rudnick

Andrew J. Sherman

Andrew J. Sherman

Brown Rudnick

Andrew J. Sherman is a partner in Brown Rudnick’s Transactions Practice Group and co-practice group leader of the firm’s Emerging Growth Companies & Venture Capital group. A recognized authority on the legal and strategic aspects of business growth, his practice is concentrated on domestic and international franchising, mergers and acquisitions, and corporate counseling.

Recognition & Leadership

Andrew has written nearly 30 books on the legal and strategic aspects of business growth, franchising, capital formation, and the leveraging of intellectual property. He has appeared as a guest commentator on CNN, NPR, and CBS News Radio, and has been interviewed by The Wall Street Journal, USA Today, Forbes, U.S. News & World Report, and other publications. He is a multiple recipient of the University of Maryland at College Park's Krowe Excellence in Teaching Award.

Professional Involvement

Andrew serves as an adjunct professor in the MBA programs at the University of Maryland, as well as the Georgetown University Law Center. He is a frequent keynote speaker at business conferences, seminars, and webinars.

Experience

He has served as a legal and strategic advisor to dozens of Fortune 500 companies and hundreds of emerging growth companies across diverse industries including leisure and hospitality, food & beverage, retail, financial services, energy, manufacturing, health and life sciences, sports, entertainment and music. He has represented clients from early stage startups to closely held franchisors and middle market companies to multibillion-dollar international conglomerates. He counsels on franchising, licensing, joint ventures, strategic alliances, capital formation, distribution channels, technology development, and mergers and acquisitions.
Samuel C. Wolf

Samuel C. Wolf

Brown Rudnick

Samuel Wolf is an associate in Brown Rudnick’s Transactions Practice Group and a member of the Franchise Group. His practice centers on negotiating and drafting corporate and franchise-related agreements, preparing franchise disclosure documents, and advising clients on franchisee/franchisor relational matters in mergers and acquisitions.

Recognition & Leadership

Sam is a Certified Specialist in Franchise and Distribution Law designated by the State Bar of California Board of Legal Specialization and has been recognized as one of Southern California's Rising Stars in Franchise and Dealership law by Super Lawyers.

Experience

Prior to joining Brown Rudnick, Sam was a senior counsel for a national firm and an associate at Lewitt, Hackman, Shapiro, Marshall & Harlan specializing in franchise and distribution law. He has experience resolving regulatory problems for franchisors, drafting beer distribution agreements, and designing nationwide exemption-based franchise plans.
Andrew J. Sherman

Andrew J. Sherman

Brown Rudnick

Andrew J. Sherman is a partner in Brown Rudnick’s Transactions Practice Group and co-practice group leader of the firm’s Emerging Growth Companies & Venture Capital group. A recognized authority on the legal and strategic aspects of business growth, his practice is concentrated on domestic and international franchising, mergers and acquisitions, and corporate counseling.

Recognition & Leadership

Andrew has written nearly 30 books on the legal and strategic aspects of business growth, franchising, capital formation, and the leveraging of intellectual property. He has appeared as a guest commentator on CNN, NPR, and CBS News Radio, and has been interviewed by The Wall Street Journal, USA Today, Forbes, U.S. News & World Report, and other publications. He is a multiple recipient of the University of Maryland at College Park's Krowe Excellence in Teaching Award.

Professional Involvement

Andrew serves as an adjunct professor in the MBA programs at the University of Maryland, as well as the Georgetown University Law Center. He is a frequent keynote speaker at business conferences, seminars, and webinars.

Experience

He has served as a legal and strategic advisor to dozens of Fortune 500 companies and hundreds of emerging growth companies across diverse industries including leisure and hospitality, food & beverage, retail, financial services, energy, manufacturing, health and life sciences, sports, entertainment and music. He has represented clients from early stage startups to closely held franchisors and middle market companies to multibillion-dollar international conglomerates. He counsels on franchising, licensing, joint ventures, strategic alliances, capital formation, distribution channels, technology development, and mergers and acquisitions.
Samuel C. Wolf

Samuel C. Wolf

Brown Rudnick

Samuel Wolf is an associate in Brown Rudnick’s Transactions Practice Group and a member of the Franchise Group. His practice centers on negotiating and drafting corporate and franchise-related agreements, preparing franchise disclosure documents, and advising clients on franchisee/franchisor relational matters in mergers and acquisitions.

Recognition & Leadership

Sam is a Certified Specialist in Franchise and Distribution Law designated by the State Bar of California Board of Legal Specialization and has been recognized as one of Southern California's Rising Stars in Franchise and Dealership law by Super Lawyers.

Experience

Prior to joining Brown Rudnick, Sam was a senior counsel for a national firm and an associate at Lewitt, Hackman, Shapiro, Marshall & Harlan specializing in franchise and distribution law. He has experience resolving regulatory problems for franchisors, drafting beer distribution agreements, and designing nationwide exemption-based franchise plans.

Credits by state

AK2.0
AL2.0
AR2.0
AZ2.0
CA2.0
CO2.0
CT2.0
DC2.0
DE2.0
FL2.0
GA2.0
HI2.0
IA2.0
ID2.0
IL2.0
IN2.0
KS2.0
KY2.0
LA2.0
MA2.0
MD2.0
ME2.0
MI2.0
MN2.0
MO2.4
MS2.0
MT2.0
NC2.0
ND2.0
NE2.0
NH120.0
NJ2.4
NM2.0
NV2.0
NY2.0
OH2.0
OK2.5
OR2.0
PA2.0
RI2.5
SC2.0
SD2.0
TN2.0
TX2.0
UT2.0
VA2.0
VT2.0
WA2.0
WI2.0
WV2.4
WY2.0

Legal updates that every attorney needs to know

MCLE Credits

Alabama
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Approved
Arizona
Approved
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California
Approved
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Pending
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Pending
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Alabama

Requirements

The Alabama State Bar MCLE Commission requires attorneys to complete 12 credits, including 1 ethics, by December 31 of each year. All credits must be reported by February 15 of the following year. A maximum of 12 credits, including 1 ethics credit, may be carried over for 1 year only.  

Formats

  • Attorneys can earn unlimited “live” credit through live seminars, live webcasts, and co-sponsored locations with MyLAWCLE-Alabama approved programs
  • Attorneys are limited to 6 credits per compliance period of “online” programs through MyLAwCLE On-Demand programs