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New Telemarketing Liabilities for Franchisors and Businesses Marketing in Texas

Texas SB 140 imposes new registration requirements for marketing texts, with compliance strategies and frameworks for navigating emerging state laws.

2025-12-19 13:00:00

Program Details

2025-12-19 13:00:00

2025-12-19 13:00:00

2h CLE Credits

Program Details

2025-12-19 13:00:00

Program Details

2025-12-19 13:00:00

Over 1,000+ webinars

2025-12-19 13:00:00

Course Overview

Navigating Texas Telemarketing Compliance Requirements

2025-12-19 13:00:00

Participants will learn Texas SB 140 registration requirements and compliance strategies for marketing texts. Gain practical frameworks for managing telemarketing compliance across emerging state laws.

Format

CLE Credit

2h CLE Credits

Level

Intermediate

Length

2

Key topics that will be covered

01
Texas SB 140
Key requirements of Texas SB 140 for marketing text registration.
02
Exemptions
Understanding exemptions from registration under Texas SB 140.
03
Penalties
Penalties associated with failure to register under the new law.
04
Consent Issues
Whether registration is required when consumers have expressly consented.
05
Emerging Laws
How SB 140 and emerging state laws are redefining marketing risk.
06
Compliance Strategies
Practical frameworks to help marketing teams manage compliance across state laws.

Program schedule

clock 1:00 pm - 2:00 pm EST

Texas SB 140 Registration Requirements and Compliance Strategies

This session examines the new registration requirements under Texas SB 140 for companies sending marketing texts. Attendees will learn which companies may be exempt from registration, the significant penalties for non-compliance, and whether registration applies when consumers have expressly consented to receive texts.

Linda A. GoldsteinLinda A. Goldstein
Hayden SchottlaenderHayden Schottlaender
clock 2:10 pm - 3:10 pm EST

Evolving Telemarketing Laws Reshaping Marketing Compliance Nationwide

This session provides a deep dive into Texas SB 140’s expanded definitions of telephone solicitation, consent obligations, and enhanced private right of action. Participants will explore emerging regulatory trends including recent state laws, attorney general actions, and FTC/FCC enforcement, along with practical frameworks for managing compliance across multiple state jurisdictions.

Linda A. GoldsteinLinda A. Goldstein
Hayden SchottlaenderHayden Schottlaender
Linda A. Goldstein

Linda A. Goldstein

CM Law

Hayden Schottlaender

Hayden Schottlaender

Perkins Coie LLP

Linda A. Goldstein

Linda A. Goldstein

CM Law

Linda A. Goldstein is a Partner in the New York office of CM Law and a nationally recognized leader in advertising, marketing, digital media, and gaming law. For more than three decades she has counseled Fortune 100 and Fortune 500 companies across telecommunications, entertainment, cryptocurrency, consumer goods, retail, beauty, pharmaceuticals, financial services, and gaming on the full life cycle of a marketing program — from claim substantiation and digital, mobile, and influencer marketing to consumer reviews, ad-tech, privacy, and the use of artificial intelligence in advertising. A defining strand of her practice is subscription and membership marketing: she advises on enrollment flows, disclosures, consent, and cancellation under the Restore Online Shoppers’ Confidence Act (ROSCA), state automatic-renewal laws, and the FTC’s negative option rulemaking, and she has defended some of the most prominent subscription programs in the country in FTC and multistate State Attorney General investigations. She represented an e-commerce and online sweepstakes company in the FTC’s first enforcement action focused on “dark patterns,” giving her first-hand experience with the very theory of liability that now anchors the Commission’s subscription enforcement agenda.

Education & Credentials

Ms. Goldstein earned her J.D. from New York University School of Law and her B.A. from the University of Pennsylvania. She is admitted to practice in New York.

Recognition & Leadership

Ms. Goldstein is ranked Band 1 by Chambers USA in Advertising: Transactional & Regulatory (Nationwide), where she has also been designated a “Star Individual,” the guide’s highest tier of individual recognition; Chambers describes her as handling “every type of advertising issue” for “an elite client base” and notes that her “experience in the industry is hard to top.” She is a Legal 500 “Hall of Fame” attorney, is recognized by Best Lawyers and Super Lawyers, and has been named among the Top 50 Women Lawyers. She served as Contributing Editor of the Chambers Global Practice Guide on Advertising & Marketing and co-authored its U.S. chapter on advertising law. Her commentary on advertising and consumer protection has appeared in The New York Times, The Wall Street Journal, CNBC, and NBC’s TODAY Show, and she is a frequent speaker at the industry’s most prominent conferences and accredited CLE programs.

Professional Involvement

Ms. Goldstein has held leadership positions in the organizations that shape marketing self-regulation and policy. She is a member of the Government Affairs Committee of the Performance Driven Marketing Institute (PDMI), where she co-chairs the Women’s Leadership Council and the Women’s Mentoring Program, serves on the University Committee as an instructor, and has been inducted into the PDMI Hall of Fame. She previously served as Chair of the Board of the Electronic Retailing Association, the trade group whose members pioneered continuity and subscription marketing, and as Chair and Board Member of the Brand Activation Association division of the Association of National Advertisers, where she remains a member of the Legal Affairs Committee. She also serves on the Legal Affairs Committee of the Fantasy Sports and Gaming Association, is a member of the American Bar Association, and is a former Chair of the Board of Directors of Planned Parenthood Hudson Peconic.

Experience

Before joining CM Law, Ms. Goldstein co-led the Advertising, Marketing and Digital Media team at BakerHostetler, chaired the Advertising, Marketing & Media Division at Manatt, Phelps & Phillips, and chaired the advertising, marketing and media department at Hall Dickler Kent Goldstein & Wood, a leading New York advertising boutique where she was a name partner. Her subscription and negative option work is extensive and directly on point: she represented the largest dating app company in an FTC investigation of its subscription program and ROSCA compliance; represented beauty, credit reporting, and publishing industry leaders in FTC and State Attorney General investigations of their subscription programs and ROSCA compliance; represented leading publishers and e-commerce retailers in multistate State AG investigations of subscription programs; and advised a major telecommunications company on its consumer buy-flows, cancellation procedures, and customer service policies. She represented an e-commerce and online sweepstakes company in the FTC’s first action targeting dark patterns, represented a major telecom company in a multistate action by more than 30 Attorneys General that set industry-wide wireless marketing standards, represented two major retailers in FTC investigations under the Mail Order Rule, defended a social gaming network in a landmark FTC influencer marketing case, and represented the nation’s largest ticket seller in an FTC investigation of its sales practices. Having sat across the table from the FTC and State AGs on the precise issues — enrollment, disclosure, consent, and cancellation — that ROSCA, the revived Click-to-Cancel Rule, and the dark patterns enforcement wave put in play, she is uniquely positioned to explain what regulators are looking for in 2026 and how subscription businesses can build compliant flows before the enforcement letter arrives.
Hayden Schottlaender

Hayden Schottlaender

Perkins Coie LLP

Hayden Schottlaender is an experienced litigator who represents leading global technology companies in a broad range of complex legal cases, primarily focusing on class-action data privacy litigation and privacy and free speech issues related to electronic communications and online activity.

Education & Credentials

Certified Information Privacy Professional designated by the International Association of Privacy Professionals.

Recognition & Leadership

He has been a recognized adviser on the Texas Telephone Consumer Protection Act, contributing to publications and panels.

Experience

Has advised clients nationwide through every stage of litigation, including pre-dispute investigations, discovery, briefing and arguing dispositive motions, trials, and appeals. Has significant experience defending against claims of unfair competition related to data collection practices and actions under various state privacy laws including the California Invasion of Privacy Act and Illinois Biometric Information Privacy Act. Completed a two-year secondment with Twitter's legal team. Has litigated novel cases involving Section 230 of the Communications Decency Act and First Amendment protections. Counsels platforms on Stored Communications Act and Electronic Communications Privacy Act compliance. Regularly handles trade secrets disputes across industries including semiconductor manufacturing, mortgage lending, and consumer goods.
Linda A. Goldstein

Linda A. Goldstein

CM Law

Linda A. Goldstein is a Partner in the New York office of CM Law and a nationally recognized leader in advertising, marketing, digital media, and gaming law. For more than three decades she has counseled Fortune 100 and Fortune 500 companies across telecommunications, entertainment, cryptocurrency, consumer goods, retail, beauty, pharmaceuticals, financial services, and gaming on the full life cycle of a marketing program — from claim substantiation and digital, mobile, and influencer marketing to consumer reviews, ad-tech, privacy, and the use of artificial intelligence in advertising. A defining strand of her practice is subscription and membership marketing: she advises on enrollment flows, disclosures, consent, and cancellation under the Restore Online Shoppers’ Confidence Act (ROSCA), state automatic-renewal laws, and the FTC’s negative option rulemaking, and she has defended some of the most prominent subscription programs in the country in FTC and multistate State Attorney General investigations. She represented an e-commerce and online sweepstakes company in the FTC’s first enforcement action focused on “dark patterns,” giving her first-hand experience with the very theory of liability that now anchors the Commission’s subscription enforcement agenda.

Education & Credentials

Ms. Goldstein earned her J.D. from New York University School of Law and her B.A. from the University of Pennsylvania. She is admitted to practice in New York.

Recognition & Leadership

Ms. Goldstein is ranked Band 1 by Chambers USA in Advertising: Transactional & Regulatory (Nationwide), where she has also been designated a “Star Individual,” the guide’s highest tier of individual recognition; Chambers describes her as handling “every type of advertising issue” for “an elite client base” and notes that her “experience in the industry is hard to top.” She is a Legal 500 “Hall of Fame” attorney, is recognized by Best Lawyers and Super Lawyers, and has been named among the Top 50 Women Lawyers. She served as Contributing Editor of the Chambers Global Practice Guide on Advertising & Marketing and co-authored its U.S. chapter on advertising law. Her commentary on advertising and consumer protection has appeared in The New York Times, The Wall Street Journal, CNBC, and NBC’s TODAY Show, and she is a frequent speaker at the industry’s most prominent conferences and accredited CLE programs.

Professional Involvement

Ms. Goldstein has held leadership positions in the organizations that shape marketing self-regulation and policy. She is a member of the Government Affairs Committee of the Performance Driven Marketing Institute (PDMI), where she co-chairs the Women’s Leadership Council and the Women’s Mentoring Program, serves on the University Committee as an instructor, and has been inducted into the PDMI Hall of Fame. She previously served as Chair of the Board of the Electronic Retailing Association, the trade group whose members pioneered continuity and subscription marketing, and as Chair and Board Member of the Brand Activation Association division of the Association of National Advertisers, where she remains a member of the Legal Affairs Committee. She also serves on the Legal Affairs Committee of the Fantasy Sports and Gaming Association, is a member of the American Bar Association, and is a former Chair of the Board of Directors of Planned Parenthood Hudson Peconic.

Experience

Before joining CM Law, Ms. Goldstein co-led the Advertising, Marketing and Digital Media team at BakerHostetler, chaired the Advertising, Marketing & Media Division at Manatt, Phelps & Phillips, and chaired the advertising, marketing and media department at Hall Dickler Kent Goldstein & Wood, a leading New York advertising boutique where she was a name partner. Her subscription and negative option work is extensive and directly on point: she represented the largest dating app company in an FTC investigation of its subscription program and ROSCA compliance; represented beauty, credit reporting, and publishing industry leaders in FTC and State Attorney General investigations of their subscription programs and ROSCA compliance; represented leading publishers and e-commerce retailers in multistate State AG investigations of subscription programs; and advised a major telecommunications company on its consumer buy-flows, cancellation procedures, and customer service policies. She represented an e-commerce and online sweepstakes company in the FTC’s first action targeting dark patterns, represented a major telecom company in a multistate action by more than 30 Attorneys General that set industry-wide wireless marketing standards, represented two major retailers in FTC investigations under the Mail Order Rule, defended a social gaming network in a landmark FTC influencer marketing case, and represented the nation’s largest ticket seller in an FTC investigation of its sales practices. Having sat across the table from the FTC and State AGs on the precise issues — enrollment, disclosure, consent, and cancellation — that ROSCA, the revived Click-to-Cancel Rule, and the dark patterns enforcement wave put in play, she is uniquely positioned to explain what regulators are looking for in 2026 and how subscription businesses can build compliant flows before the enforcement letter arrives.
Hayden Schottlaender

Hayden Schottlaender

Perkins Coie LLP

Hayden Schottlaender is an experienced litigator who represents leading global technology companies in a broad range of complex legal cases, primarily focusing on class-action data privacy litigation and privacy and free speech issues related to electronic communications and online activity.

Education & Credentials

Certified Information Privacy Professional designated by the International Association of Privacy Professionals.

Recognition & Leadership

He has been a recognized adviser on the Texas Telephone Consumer Protection Act, contributing to publications and panels.

Experience

Has advised clients nationwide through every stage of litigation, including pre-dispute investigations, discovery, briefing and arguing dispositive motions, trials, and appeals. Has significant experience defending against claims of unfair competition related to data collection practices and actions under various state privacy laws including the California Invasion of Privacy Act and Illinois Biometric Information Privacy Act. Completed a two-year secondment with Twitter's legal team. Has litigated novel cases involving Section 230 of the Communications Decency Act and First Amendment protections. Counsels platforms on Stored Communications Act and Electronic Communications Privacy Act compliance. Regularly handles trade secrets disputes across industries including semiconductor manufacturing, mortgage lending, and consumer goods.

Credits by state

AK2.0
AL2.0
AR2.0
AZ2.0
CA2.0
CO2.0
CT2.0
DC
DE2.0
FL2.0
GA2.0
HI2.0
IA2.0
ID2.0
IL2.0
IN2.0
KS2.0
KY2.0
LA2.0
MA2.0
MD2.0
ME2.0
MI2.0
MN2.0
MO2.4
MS2.0
MT2.0
NC2.0
ND2.0
NE2.0
NH120.0
NJ2.0
NM2.0
NV2.0
NY2.0
OH2.0
OK2.5
OR2.0
PA2.0
RI2.5
SC2.0
SD2.0
TN2.0
TX2.0
UT2.0
VA2.0
VT2.0
WA2.0
WI2.0
WV2.4
WY2.0

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Requirements

The Alabama State Bar MCLE Commission requires attorneys to complete 12 credits, including 1 ethics, by December 31 of each year. All credits must be reported by February 15 of the following year. A maximum of 12 credits, including 1 ethics credit, may be carried over for 1 year only.  

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  • Attorneys are limited to 6 credits per compliance period of “online” programs through MyLAwCLE On-Demand programs