Program Details
2026-06-25 13:00:00
Over 1,000+ webinars
Course Overview
2026-06-25 13:00:00
2h CLE Credits
Intermediate
2
1:00 pm - 1:20 pm ESTThe Commission is moving beyond mere warnings, leveraging the Notice of Penalty Offenses to secure heavy fines. Attorneys will see how this proactive era targets both brands and individual creators, with marketplace transparency as the FTC’s enforcement objective.
Michael Atleson
Michael Isselin
Andrew Sacks 1:20 pm - 1:40 pm ESTIn the fast-paced world of affiliate links and livestreams, “set it and forget it” disclosures fail. Attorneys must keep transparency clear and conspicuous as viewers move dynamically across platforms, ensuring the material connection is never lost in transit.
Michael AtlesonMichael IsselinAndrew Sacks 1:40 pm - 2:00 pm ESTDrafting robust contracts requires more than shifting blame to the influencer. Effective agreements establish clear monitoring protocols and corrective actions, recognizing the principle that a brand can never fully contract away its legal accountability for a creator’s conduct.
Michael AtlesonMichael IsselinAndrew Sacks 2:10 pm - 2:30 pm ESTWhen the FTC knocks, a defensive posture is not enough. Success lies in demonstrating a culture of compliance through rigorous internal audits and proactive monitoring, showing regulators the brand takes its consumer protection obligations seriously from day one.
Michael AtlesonMichael IsselinAndrew Sacks 2:30 pm - 2:50 pm ESTBeyond federal regulators, brands now face a growing wave of consumer class actions. These suits often mirror FTC theories, challenge the adequacy of disclosures, and force companies to defend their marketing practices in high-stakes, unpredictable courtroom battles.
Michael AtlesonMichael IsselinAndrew Sacks 2:50 pm - 3:10 pm ESTEndorsement law does not stop at the border. From strict UK standards to emerging EU directives, brands must navigate a fragmented global landscape where international regulators increasingly coordinate to crack down on deceptive influencer marketing worldwide.
Michael AtlesonMichael IsselinAndrew SacksMichael Atleson is Of Counsel at DLA Piper in Washington, DC, with extensive experience in regulation, policy, enforcement, and management, focused on artificial intelligence, advertising, and privacy. He spent close to 20 years in the Federal Trade Commission’s Bureau of Consumer Protection, serving in roles including Assistant Director for Regional Operations, Counsel to the Director, and most recently Senior Staff Attorney in the Division of Advertising Practices. During his time as Senior Staff Attorney, Michael managed numerous and novel enforcement matters related to AI and consumer reviews, engaged frequently with foreign, federal, and state agencies, industry groups, academics, consumer organizations, and media representatives, and co-led the development of the Commission’s groundbreaking Rule on the Use of Consumer Reviews and Testimonials. Michael is a recognized thought leader who brings a well-rounded perspective shaped by diverse roles in the private and public spheres.
Michael Isselin is a Partner at DLA Piper in New York. His practice spans a wide range of areas in the entertainment industry, focused on talent and influencer marketing, SAGAFTRA matters, celebrity endorsements, commercial and content production, sports marketing, and sponsorships. Michael’s knowledge of branding mechanics, content creation, social media engagement, and talent negotiations makes him the go-to attorney and trusted advisor to a roster of high-profile clients, and his negotiation skills and industry acumen have resulted in securing some of the most lucrative endorsement deals involving some of the world’s top celebrities. Michael serves as legal counsel to The Joint Policy Committee, LLC (JPC), the bargaining representative responsible for negotiating the $3+ billion SAG-AFTRA Commercials Contract on behalf of the advertising industry, and he guides major brands and emerging companies through projects involving Web3 and AI.
Andrew Sacks (Andy) is Of Counsel at DLA Piper in Seattle, with more than 35 years of experience representing clients before federal and state regulatory agencies, focused on consumer protection and competition issues. Andy has served a wide range of clients from virtually all industries, with an emphasis on marketing, technology, and telecommunication companies, and has successfully defended corporate clients in numerous significant consumer protection regulatory proceedings, including favorably resolving cases at the investigative stage, after administrative or court litigation has been initiated but before trial, or through completion of successful litigation. As a member of DLA Piper’s Telecommunications Group, Andy advises U.S. and global telecom and technology companies on transactional and compliance matters, and has expertise in every aspect of providing legal support to consumer brands on consumer protection issues, including FTC and FCC matters involving truth in advertising, claim substantiation, advertising disclosures, online marketing, influencers and endorsements, and consumer privacy.
Michael Atleson is Of Counsel at DLA Piper in Washington, DC, with extensive experience in regulation, policy, enforcement, and management, focused on artificial intelligence, advertising, and privacy. He spent close to 20 years in the Federal Trade Commission’s Bureau of Consumer Protection, serving in roles including Assistant Director for Regional Operations, Counsel to the Director, and most recently Senior Staff Attorney in the Division of Advertising Practices. During his time as Senior Staff Attorney, Michael managed numerous and novel enforcement matters related to AI and consumer reviews, engaged frequently with foreign, federal, and state agencies, industry groups, academics, consumer organizations, and media representatives, and co-led the development of the Commission’s groundbreaking Rule on the Use of Consumer Reviews and Testimonials. Michael is a recognized thought leader who brings a well-rounded perspective shaped by diverse roles in the private and public spheres.
Michael Isselin is a Partner at DLA Piper in New York. His practice spans a wide range of areas in the entertainment industry, focused on talent and influencer marketing, SAGAFTRA matters, celebrity endorsements, commercial and content production, sports marketing, and sponsorships. Michael’s knowledge of branding mechanics, content creation, social media engagement, and talent negotiations makes him the go-to attorney and trusted advisor to a roster of high-profile clients, and his negotiation skills and industry acumen have resulted in securing some of the most lucrative endorsement deals involving some of the world’s top celebrities. Michael serves as legal counsel to The Joint Policy Committee, LLC (JPC), the bargaining representative responsible for negotiating the $3+ billion SAG-AFTRA Commercials Contract on behalf of the advertising industry, and he guides major brands and emerging companies through projects involving Web3 and AI.
Andrew Sacks (Andy) is Of Counsel at DLA Piper in Seattle, with more than 35 years of experience representing clients before federal and state regulatory agencies, focused on consumer protection and competition issues. Andy has served a wide range of clients from virtually all industries, with an emphasis on marketing, technology, and telecommunication companies, and has successfully defended corporate clients in numerous significant consumer protection regulatory proceedings, including favorably resolving cases at the investigative stage, after administrative or court litigation has been initiated but before trial, or through completion of successful litigation. As a member of DLA Piper’s Telecommunications Group, Andy advises U.S. and global telecom and technology companies on transactional and compliance matters, and has expertise in every aspect of providing legal support to consumer brands on consumer protection issues, including FTC and FCC matters involving truth in advertising, claim substantiation, advertising disclosures, online marketing, influencers and endorsements, and consumer privacy.
Requirements
The Alabama State Bar MCLE Commission requires attorneys to complete 12 credits, including 1 ethics, by December 31 of each year. All credits must be reported by February 15 of the following year. A maximum of 12 credits, including 1 ethics credit, may be carried over for 1 year only.
Formats
