Program Details
2026-11-03 14:30:00
Over 1,000+ webinars
Course Overview
2026-11-03 14:30:00
2h CLE Credits
Intermediate
2
2:30 pm - 3:30 pm ESTThe FTC’s ticketing and short-term lodging rule; broader state and local pricing laws; FTC and states actions alleging junk fees; examples of complaint and risky price displays.
This session walks through the price a customer sees, from the first advertised number to the final checkout screen. It opens with the FTC’s Rule on Unfair or Deceptive Fees, 16 C.F.R. Part 464, in effect since May 12, 2025, which requires sellers of live-event tickets and short-term lodging to show the total price up front and to explain the nature and purpose of any charge left out of it. From there, it maps the broader state and local pricing laws, such as California’s Honest Pricing Law and Minnesota’s junk fee statute, that reach far beyond tickets and lodging and can impose stricter display requirements than the federal rule.
The discussion then turns to enforcement, viewed from the regulator’s side of the table: how the FTC and state attorneys general build junk-fee cases, what the StubHub and Hopper settlements reveal about the theories they bring, and which facts tend to drive monetary relief and injunctive terms. Attorneys will work through examples of complaint and risky price displays, including drip pricing, pre-selected add-ons, and fees labeled as “service” or “convenience” charges, and learn how to respond when a civil investigative demand or warning letter arrives. Attendees will leave with a method for auditing a price display and a clear sense of where a client’s checkout sits on the risk spectrum.
Timothy A. ButlerMatthew M. WhiteCody B. Davis 3:40 pm - 4:40 pm ESTOffer language, consent, free trials, renewal notices, cancellation flows, and a practical review of a customer journey.
This session follows the customer journey after the price is accepted, from the first offer screen through the free trial, the first renewal charge, and the attempt to cancel. It covers how to draft offer language that clearly discloses the material terms of a recurring charge, how to capture express informed consent before billing, and how to structure free trials and introductory pricing so that the conversion to a paid plan is never a surprise. The framework draws on the Restore Online Shoppers’ Confidence Act, the FTC’s negative option enforcement, state automatic renewal laws, and New York City’s Click-to-Cancel requirements and their October 2026 deadline.
The session also brings the payments perspective into the room. Recurring charges run on payment rails with their own rules, so the discussion covers preauthorized electronic fund transfers under the Electronic Fund Transfer Act and Regulation E, card network rules, and how product and engineering teams can build consent, reminder, and cancellation features that satisfy regulators from the start. It closes with a practical, screen-by-screen review of a sample customer journey, flagging where renewal notices, retention offers, and cancellation flows tend to fail. Attendees will leave with drafting language for offers and consent, a renewal-notice checklist, and a method for auditing a client’s full subscription flow.
Timothy A. ButlerMatthew M. WhiteCody B. DavisTimothy A. Butler began his career in consumer protection as an attorney at the Federal Trade Commission and later served as a senior official in the Georgia Attorney General’s Office. He has since led the defense of dozens of government investigations and enforcement actions brought by the FTC, the Consumer Financial Protection Bureau, and state attorneys general. A shareholder in the Atlanta and Silicon Valley offices of Greenberg Traurig, LLP, builds advertising and marketing compliance programs and defends consumer class actions alleging false advertising and unfair or deceptive business practices, along with privacy claims and complex business disputes.
Matthew M. White helps clients navigate government investigations and enforcement actions brought by the Federal Trade Commission, the Consumer Financial Protection Bureau, and state attorneys general, and represents them in related regulatory and civil investigations and litigation. An associate in the Atlanta office of Greenberg Traurig, LLP, he counsels fintech and payments companies on regulatory compliance and helps them develop products and functionalities built to meet regulatory requirements.
Cody B. Davis advises clients on consumer protection, data privacy, and regulatory compliance matters in the financial technology sector, with a focus on payments, emerging platforms, and evolving regulatory frameworks. An associate in the Atlanta office of Greenberg Traurig, LLP, he works with companies navigating complex federal and state requirements, including regulatory compliance, government investigations, and risk management across the fintech ecosystem.
Timothy A. Butler began his career in consumer protection as an attorney at the Federal Trade Commission and later served as a senior official in the Georgia Attorney General’s Office. He has since led the defense of dozens of government investigations and enforcement actions brought by the FTC, the Consumer Financial Protection Bureau, and state attorneys general. A shareholder in the Atlanta and Silicon Valley offices of Greenberg Traurig, LLP, builds advertising and marketing compliance programs and defends consumer class actions alleging false advertising and unfair or deceptive business practices, along with privacy claims and complex business disputes.
Matthew M. White helps clients navigate government investigations and enforcement actions brought by the Federal Trade Commission, the Consumer Financial Protection Bureau, and state attorneys general, and represents them in related regulatory and civil investigations and litigation. An associate in the Atlanta office of Greenberg Traurig, LLP, he counsels fintech and payments companies on regulatory compliance and helps them develop products and functionalities built to meet regulatory requirements.
Cody B. Davis advises clients on consumer protection, data privacy, and regulatory compliance matters in the financial technology sector, with a focus on payments, emerging platforms, and evolving regulatory frameworks. An associate in the Atlanta office of Greenberg Traurig, LLP, he works with companies navigating complex federal and state requirements, including regulatory compliance, government investigations, and risk management across the fintech ecosystem.
Requirements
The Alabama State Bar MCLE Commission requires attorneys to complete 12 credits, including 1 ethics, by December 31 of each year. All credits must be reported by February 15 of the following year. A maximum of 12 credits, including 1 ethics credit, may be carried over for 1 year only.
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