Program Details
2026-07-16 14:00:00
Over 1,000+ webinars
Course Overview
2026-07-16 14:00:00
1h CLE Credits
Intermediate
1
2:00 pm - 2:15 pm ESTExamine how law firms can evaluate and select branding strategies, digital platforms, and marketing tools that align with their goals, target audience, budget, and ethical obligations while maximizing visibility and client engagement.
Jeremy Babener
Melissa Delaney 2:15 pm - 2:30 pm ESTDiscuss how attorneys can maintain a strong and competitive market presence without compromising professionalism, credibility, or ethical standards, particularly in highly competitive personal injury advertising environments.
Jeremy BabenerMelissa Delaney 2:30 pm - 2:45 pm ESTReview key ABA Model Rules impacting legal marketing, including fee communications, supervision of nonlawyers, unauthorized practice concerns, false or misleading statements, solicitation restrictions, and professional misconduct related to branding and advertising activities.
Jeremy BabenerMelissa Delaney 2:45 pm - 3:00 pm ESTExplore the ethical rules governing attorney advertising, including truthfulness, solicitation restrictions, testimonial use, and disclosure requirements under ABA Model Rules and state bar regulations, with a focus on compliant marketing practices for personal injury law firms.
Jeremy BabenerMelissa DelaneyJeremy is a nationally recognized tax expert. He counsels plaintiffs and plaintiffside law firms on settlement planning, helping to maximize recovery outcomes. He also reviews and structures settlement transactions for trust companies, insurance companies, and other financial institutions. Jeremy has worked across a broad spectrum of cases and settlement sizes, including individual claims, mass torts, and class actions. His role often includes drafting and refining settlement terms, proposing tax-efficient and financial strategies, and negotiating their adoption with defense teams. He frequently speaks on settlement taxation and ethics at law schools such as NYU School of Law and the University of Chicago, contributes articles to Forbes, Bloomberg, and the ABA, and shares his insights on CNN, Fox News, and CNBC.
Melissa Delaney is a public presence professional who works with attorneys and other brand professionals to elevate their companies, practice areas, and individual brands. Through her work, she supports clients in developing websites, social media strategies, digital content, and communications, as well as newsletters, brochures, and other client-facing materials. She also brings experience in drafting requests for proposals (RFPs) and pitches for firms seeking new business opportunities. Melissa coaches attorneys both individually and in team environments, helping them grow their clientele and expand their personal brands through networking, social media, and related activities. In addition, she collaborates with industry-specific practice groups to develop targeted marketing and business development strategies and action plans, and she works with organizations to design corporate events that support broader marketing objectives.
Jeremy is a nationally recognized tax expert. He counsels plaintiffs and plaintiffside law firms on settlement planning, helping to maximize recovery outcomes. He also reviews and structures settlement transactions for trust companies, insurance companies, and other financial institutions. Jeremy has worked across a broad spectrum of cases and settlement sizes, including individual claims, mass torts, and class actions. His role often includes drafting and refining settlement terms, proposing tax-efficient and financial strategies, and negotiating their adoption with defense teams. He frequently speaks on settlement taxation and ethics at law schools such as NYU School of Law and the University of Chicago, contributes articles to Forbes, Bloomberg, and the ABA, and shares his insights on CNN, Fox News, and CNBC.
Melissa Delaney is a public presence professional who works with attorneys and other brand professionals to elevate their companies, practice areas, and individual brands. Through her work, she supports clients in developing websites, social media strategies, digital content, and communications, as well as newsletters, brochures, and other client-facing materials. She also brings experience in drafting requests for proposals (RFPs) and pitches for firms seeking new business opportunities. Melissa coaches attorneys both individually and in team environments, helping them grow their clientele and expand their personal brands through networking, social media, and related activities. In addition, she collaborates with industry-specific practice groups to develop targeted marketing and business development strategies and action plans, and she works with organizations to design corporate events that support broader marketing objectives.
Requirements
The Alabama State Bar MCLE Commission requires attorneys to complete 12 credits, including 1 ethics, by December 31 of each year. All credits must be reported by February 15 of the following year. A maximum of 12 credits, including 1 ethics credit, may be carried over for 1 year only.
Formats
