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2026-07-16 14:00:00

1 Credits

Master ethical branding strategies for personal injury firms. Learn to attract clients through compliant advertising, social media, and SEO while navigating ABA Model Rules and avoiding disciplinary risk.

2026-07-16 14:00:00

1 hours

Master ethical branding strategies for personal injury firms. Learn to attract clients through compliant advertising, social media, and SEO while navigating ABA Model Rules and avoiding disciplinary risk.

2026-07-16 14:00:00

1 hours

1000+

Live stream programs

24/7

Access to live webinars & recordings

70,000+

Trusted by Legal Professionals

1000+

Live stream programs

24/7

Access to live webinars & recordings

70,000+

Trusted by Legal Professionals

1000+

Live stream programs

24/7

Access to live webinars & recordings

70,000+

Trusted by Legal Professionals

1000+

Live stream programs

24/7

Access to live webinars & recordings

70,000+

Trusted by Legal Professionals

Course Overview

Build Ethical Brands That Win Clients

Personal injury attorneys will learn how to construct a powerful brand presence across digital and traditional media while staying compliant with ABA Model Rules and state bar advertising regulations. Apply these strategies immediately to grow your practice without ethical risk.

Key topics that will be covered

What will you learn

Attorneys will learn how to strategically build and maintain an ethical, effective brand presence as personal injury lawyers under ABA and state bar guidelines.

What will you gain

Attorneys will gain actionable insights to compliantly and safely improve their branding strategies across online advertising, social media, SEO, and traditional media channels.

Strategy selection
Picking between branding strategies and tools for personal injury firms.
Professional balance
Balancing aggressive brand presence with professional integrity and ethical limits.
Online channels
Online advertising and search engine optimization as brand presence channels.
Social media
Using social media as a brand presence channel ethically.
Model rules
ABA Model Rules 1.5, 5.3, 5.5, 7.1, 7.3, and 8.4.
Branding ethics
Ethical guidelines governing lawyer advertising in the legal field.

What will you learn

Attorneys will learn how to strategically build and maintain an ethical, effective brand presence as personal injury lawyers under ABA and state bar guidelines.

What will you gain

Attorneys will gain actionable insights to compliantly and safely improve their branding strategies across online advertising, social media, SEO, and traditional media channels.

Agenda

SESSION 1

Picking Between Branding Strategies and Tools

SESSION 2

Balancing Aggressive Brand Presence with Professional Integrity

SESSION 3

ABA Model Rules 1.5, 5.3, 5.5, 7.1, 7.3, 8.4

SESSION 4

Ethical guidelines in lawyer advertising

clock 2:00 pm - 2:15 pm EST

Picking Between Branding Strategies and Tools

Jeremy Babener

Structured Legal

Melissa Delaney

PI Presence

Examine how law firms can evaluate and select branding strategies, digital platforms, and marketing tools that align with their goals, target audience, budget, and ethical obligations while maximizing visibility and client engagement.

Jeremy Babener

Structured Legal

Melissa Delaney

PI Presence

clock 2:15 pm - 2:30 pm EST

Balancing Aggressive Brand Presence with Professional Integrity

Jeremy Babener

Structured Legal

Melissa Delaney

PI Presence

Discuss how attorneys can maintain a strong and competitive market presence without compromising professionalism, credibility, or ethical standards, particularly in highly competitive personal injury advertising environments.

Jeremy Babener

Structured Legal

Melissa Delaney

PI Presence

clock 2:30 pm - 2:45 pm EST

ABA Model Rules 1.5, 5.3, 5.5, 7.1, 7.3, 8.4

Jeremy Babener

Structured Legal

Melissa Delaney

PI Presence

Review key ABA Model Rules impacting legal marketing, including fee communications, supervision of nonlawyers, unauthorized practice concerns, false or misleading statements, solicitation restrictions, and professional misconduct related to branding and advertising activities.

Jeremy Babener

Structured Legal

Melissa Delaney

PI Presence

clock 2:45 pm - 3:00 pm EST

Ethical guidelines in lawyer advertising

Jeremy Babener

Structured Legal

Melissa Delaney

PI Presence

Explore the ethical rules governing attorney advertising, including truthfulness, solicitation restrictions, testimonial use, and disclosure requirements under ABA Model Rules and state bar regulations, with a focus on compliant marketing practices for personal injury law firms.

Jeremy Babener

Structured Legal

Melissa Delaney

PI Presence

01 04
Prev
Next

speakers

Joe Ervin

The Law Firm for Truck Safety, LLP
A Partner at The Law Firm for Truck Safety. He focuses exclusively on cases involving commercial motor vehicle crashes and wrongful death. Joe also holds a valid class “A” commercial driver’s license with endorsements for double/triple trailers and tankers.

Education & Credentials

A 2013 graduate of the Gerry Spence Trial Lawyers College in Dubois, Wyoming, Joe is rated AV Preeminent™ by Martindale-Hubbell — the highest peer rating for exceptional legal ability and ethics. He is among the first nine attorneys nationwide to earn board certification in Truck Accident Law from the National Board of Trial Advocacy.

Recognition & Leadership

Joe received the Roadway Safety Award from the American Association for Justice (AAJ) for his commitment to improving highway safety.
 He currently serves as Co-Chair of the Academy of Truck Accident Attorneys (ATAA) Safety Committee, advocating for higher safety standards across the trucking industry.

Professional Involvement

Joe serves on the faculty of the AAJ Advanced Trial Advocacy College: Litigating Truck Collision Cases (2015 & 2024).
 He is an active member of AAJ’s Trucking Litigation Group and sits on the Board of Regents for the Academy of Truck Accident Attorneys.

Experience

Joe frequently consults and co-counsels on complex commercial truck cases. His proven track record includes numerous successful trials against motor carriers and truck leasing companies — delivering justice for victims of commercial vehicle accidents.

Kevin Foley

Reminger Co
A Partner at The Law Firm for Truck Safety. He focuses exclusively on cases involving commercial motor vehicle crashes and wrongful death. Joe also holds a valid class “A” commercial driver’s license with endorsements for double/triple trailers and tankers.

Education & Credentials

A 2013 graduate of the Gerry Spence Trial Lawyers College in Dubois, Wyoming, Joe is rated AV Preeminent™ by Martindale-Hubbell — the highest peer rating for exceptional legal ability and ethics. He is among the first nine attorneys nationwide to earn board certification in Truck Accident Law from the National Board of Trial Advocacy.

Recognition & Leadership

Joe received the Roadway Safety Award from the American Association for Justice (AAJ) for his commitment to improving highway safety.
 He currently serves as Co-Chair of the Academy of Truck Accident Attorneys (ATAA) Safety Committee, advocating for higher safety standards across the trucking industry.

Professional Involvement

Joe serves on the faculty of the AAJ Advanced Trial Advocacy College: Litigating Truck Collision Cases (2015 & 2024).
 He is an active member of AAJ’s Trucking Litigation Group and sits on the Board of Regents for the Academy of Truck Accident Attorneys.

Experience

Joe frequently consults and co-counsels on complex commercial truck cases. His proven track record includes numerous successful trials against motor carriers and truck leasing companies — delivering justice for victims of commercial vehicle accidents.

Grant H. Lawson

The Law Firm for Truck Safety, LLP
A Partner at The Law Firm for Truck Safety. He focuses exclusively on cases involving commercial motor vehicle crashes and wrongful death. Joe also holds a valid class “A” commercial driver’s license with endorsements for double/triple trailers and tankers.

Education & Credentials

A 2013 graduate of the Gerry Spence Trial Lawyers College in Dubois, Wyoming, Joe is rated AV Preeminent™ by Martindale-Hubbell — the highest peer rating for exceptional legal ability and ethics. He is among the first nine attorneys nationwide to earn board certification in Truck Accident Law from the National Board of Trial Advocacy.

Recognition & Leadership

Joe received the Roadway Safety Award from the American Association for Justice (AAJ) for his commitment to improving highway safety.
 He currently serves as Co-Chair of the Academy of Truck Accident Attorneys (ATAA) Safety Committee, advocating for higher safety standards across the trucking industry.

Professional Involvement

Joe serves on the faculty of the AAJ Advanced Trial Advocacy College: Litigating Truck Collision Cases (2015 & 2024).
 He is an active member of AAJ’s Trucking Litigation Group and sits on the Board of Regents for the Academy of Truck Accident Attorneys.

Experience

Joe frequently consults and co-counsels on complex commercial truck cases. His proven track record includes numerous successful trials against motor carriers and truck leasing companies — delivering justice for victims of commercial vehicle accidents.

Jeremy Babener

Structured Legal

Melissa Delaney

PI Presence

Jeremy Babener

Structured Legal

Jeremy is a nationally recognized tax expert. He counsels plaintiffs and plaintiffside law firms on settlement planning, helping to maximize recovery outcomes. He also reviews and structures settlement transactions for trust companies, insurance companies, and other financial institutions. Jeremy has worked across a broad spectrum of cases and settlement sizes, including individual claims, mass torts, and class actions. His role often includes drafting and refining settlement terms, proposing tax-efficient and financial strategies, and negotiating their adoption with defense teams. He frequently speaks on settlement taxation and ethics at law schools such as NYU School of Law and the University of Chicago, contributes articles to Forbes, Bloomberg, and the ABA, and shares his insights on CNN, Fox News, and CNBC.

Education & Credentials

Jeremy is a nationally recognized tax expert with extensive experience advising on the tax and financial aspects of legal settlements. Earlier in his career, he served as a Fellow in the Office of Tax Policy at the U.S. Treasury Department, where he gained insight into federal tax policy. His background provides a strong foundation for advising attorneys and clients on complex settlement-related tax issues.

Recognition & Leadership

Jeremy is widely recognized for his expertise in settlement taxation and planning. He chairs the Legal Committee of the Society of Settlement Planners and is known for helping shape discussions around ethical and tax considerations in settlement practice. His leadership roles reflect his influence in advancing best practices within the settlement planning community.

Professional Involvement

He is actively involved in several prominent legal organizations, including the American Association for Justice (AAJ) Public Education Committee and the American Bar Association’s TIPS Plaintiffs’ Practice Committee. Through these roles, Jeremy contributes to professional education and policy discussions affecting plaintiff-side practitioners.

Experience

Jeremy has worked on a wide range of cases, including individual claims, mass torts, and class actions of varying settlement sizes. His work often involves structuring settlement transactions, developing taxefficient financial strategies, and negotiating settlement terms with defense teams.

Jeremy Babener

Structured Legal

Jeremy is a nationally recognized tax expert. He counsels plaintiffs and plaintiffside law firms on settlement planning, helping to maximize recovery outcomes. He also reviews and structures settlement transactions for trust companies, insurance companies, and other financial institutions. Jeremy has worked across a broad spectrum of cases and settlement sizes, including individual claims, mass torts, and class actions. His role often includes drafting and refining settlement terms, proposing tax-efficient and financial strategies, and negotiating their adoption with defense teams. He frequently speaks on settlement taxation and ethics at law schools such as NYU School of Law and the University of Chicago, contributes articles to Forbes, Bloomberg, and the ABA, and shares his insights on CNN, Fox News, and CNBC.

Education & Credentials

Jeremy is a nationally recognized tax expert with extensive experience advising on the tax and financial aspects of legal settlements. Earlier in his career, he served as a Fellow in the Office of Tax Policy at the U.S. Treasury Department, where he gained insight into federal tax policy. His background provides a strong foundation for advising attorneys and clients on complex settlement-related tax issues.

Recognition & Leadership

Jeremy is widely recognized for his expertise in settlement taxation and planning. He chairs the Legal Committee of the Society of Settlement Planners and is known for helping shape discussions around ethical and tax considerations in settlement practice. His leadership roles reflect his influence in advancing best practices within the settlement planning community.

Professional Involvement

He is actively involved in several prominent legal organizations, including the American Association for Justice (AAJ) Public Education Committee and the American Bar Association’s TIPS Plaintiffs’ Practice Committee. Through these roles, Jeremy contributes to professional education and policy discussions affecting plaintiff-side practitioners.

Experience

Jeremy has worked on a wide range of cases, including individual claims, mass torts, and class actions of varying settlement sizes. His work often involves structuring settlement transactions, developing taxefficient financial strategies, and negotiating settlement terms with defense teams.

Melissa Delaney

PI Presence

Melissa Delaney is a public presence professional who works with attorneys and other brand professionals to elevate their companies, practice areas, and individual brands. Through her work, she supports clients in developing websites, social media strategies, digital content, and communications, as well as newsletters, brochures, and other client-facing materials. She also brings experience in drafting requests for proposals (RFPs) and pitches for firms seeking new business opportunities. Melissa coaches attorneys both individually and in team environments, helping them grow their clientele and expand their personal brands through networking, social media, and related activities. In addition, she collaborates with industry-specific practice groups to develop targeted marketing and business development strategies and action plans, and she works with organizations to design corporate events that support broader marketing objectives.

Education & Credentials

Melissa Delaney holds a Master’s degree in organizational psychology, which she leverages to help law firms and organizations develop collaborative, goal-oriented strategies across teams and practice groups.

Recognition & Leadership

Melissa is recognized for her ability to seamlessly integrate into teams and support both leadership and team members with insight into building high-performing, goal-oriented groups, a skill that is valued by those she works with across organizations.

Professional Involvement

Her professional work involves partnering with attorneys, law firms, and industry-specific practice groups—including areas such as Entertainment, Life Sciences, Intellectual Property, Finance, Project Development, Housing, Cybersecurity, Healthcare and FDA, Class Action, and general Litigation teams with global reach—to develop marketing strategies, business development plans, and communications initiatives.

Experience

Melissa’s experience includes crafting websites, managing social media strategies, developing digital content and communications, and producing client-directed materials such as newsletters and brochures. She also has experience preparing RFPs and pitches, coaching attorneys on client development and personal branding, facilitating team-based strategy development, and organizing corporate events such as retreats, conferences, industry events, and in-house training sessions that support organizational marketing efforts.

Plans

Proven CLE solutions for every legal professional

Access type Individual Purchase Basic Premium Most Popular Corporate CLE Plan
Price
$95 – $245
Price varies based
on the course duration
of 1 to 3+ hours
$395/year
One-time purchase
Custom
based on firm size
Access type Pay per class Unlimited annual access Unlimited access for all firm members
Number of Available Webinars 1 1,000+ 1,000+
Number of New Webinars Added Yearly Limited 500+ 500+
Earn "Live" CLE credit Included Included Included
Ability to Ask Questions During
the Presentation via a Chat Box
Included Included Included
Attend "Live" Re-Broadcasts Included Included Included
Exclusive Partner Webinars & Events Included Included
Special credits (Ethics, Elimination
of Bias, etc.)
Included Included
Instant Certificates After Completion Included Included
Personalized CLE Platform Included Included
Live Conferences Included
Bootcamps Included
Individual Purchase
Basic
Premium
Corporate CLE Plan
$95 – $245
Price varies based
on the course duration
of 1 to 3+ hours
Access type Pay per
class
Number of Available Webinars 1
Number of New Webinars Added Yearly Limited
Earn "Live" CLE credit Included
Ability to Ask Questions During
the Presentation via a Chat Box
Included
Attend "Live" Re-Broadcasts Included
Exclusive Partner Webinars & Events
Special credits (Ethics, Elimination
of Bias, etc.)
Instant Certificates After Completion
Personalized CLE Platform
Live Conferences
Bootcamps

Why Attend

Why this 
program matters

Personal injury attorneys operate in the most competitive and heavily regulated advertising market in the legal industry, where one branding misstep can trigger discipline, suspension, or lost clients.
87%
of consumers use Google to research lawyers, making search visibility and online branding non-negotiable for any personal injury firm.
73%
of lawyers report confusion about which marketing activities their state’s ethical guidelines actually permit, exposing firms to disciplinary risk.
400M
is the estimated annual marketing spend by the nation’s largest personal injury firm in 2025, illustrating the brand-saturation pressure facing every PI competitor.
70%
of consumers use more than one platform to research law firms, meaning brand consistency across channels directly drives client acquisition.

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Join live events with top attorneys and real-world case insights.
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Deep-dive training programs designed to build advanced, practical legal skills fast.
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Deep-dive training programs designed to build advanced, practical legal skills fast.

MCLE Credits

Alabama
Pending
Alaska
Approved
Arizona
Approved
Arkansas
Approved
California
Approved
Colorado
Pending
Connecticut
Approved
Delaware
Pending
District of Columbia
No Required
Florida
Approved
Georgia
Pending
Hawaii
Approved
Idaho
Pending
Illinois
Pending
Indiana
Pending
Iowa
Pending
Kansas
Pending
Kentucky
Pending
Louisiana
Pending
Maine
Pending
Maryland
No Required
Massachusetts
No Required
Michigan
No Required
Minnesota
Pending
Mississippi
Pending
Missouri
Approved
Montana
Pending
Nebraska
Pending
Nevada
Pending
New Hampshire
Approved
New Jersey
Approved
New Mexico
Approved
New York
Approved
North Carolina
Pending
North Dakota
Approved
Ohio
Pending
Oklahoma
Pending
Oregon
Pending
Pennsylvania
Approved
Rhode Island
Pending
South Carolina
Pending
South Dakota
No Required
Tennessee
Pending
Texas
Approved
Utah
Pending
Vermont
Approved
Virginia
Not Eligible
Washington
Approved
West Virginia
Pending
Wisconsin
Pending
Wyoming
Pending

Alabama

Requirements

The Alabama State Bar MCLE Commission requires attorneys to complete 12 credits, including 1 ethics, by December 31 of each year. All credits must be reported by February 15 of the following year. A maximum of 12 credits, including 1 ethics credit, may be carried over for 1 year only.  

Formats

  • Attorneys can earn unlimited “live” credit through live seminars, live webcasts, and co-sponsored locations with MyLAWCLE-Alabama approved programs
  • Attorneys are limited to 6 credits per compliance period of “online” programs through MyLAwCLE On-Demand programs