Earning the Call: How Attorneys Can Cultivate Trusted Relationships with Journalists

Kristin Volk
Kristin Volk
Tucker Ellis LLP

Kristin Volk leverages her prior career as an investigative journalist to support the litigation teams at Tucker Ellis, a full-service law firm with 240 lawyers and nearly a dozen locations nationwide. She has worked for various news bureaus, including the Scripps National Investigative Unit, producing and reporting stories for local Scripps stations nationwide.

Lori Jane Gliha
Lori Jane Gliha
Scripps News

Lori Jane Gliha is an ethical, enterprising, award-winning national investigative reporter for Scripps News. She has received two national Edward R. Murrow Awards and has been awarded the highly competitive IRE award for long-form video journalism, a national recognition for investigative reporters and editors.

Live Video-Broadcast: June 26, 2025

2 hour CLE

Tuition: $195.00
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Program Summary

In today's media landscape, journalists seek credible legal voices to distill complex topics. In turn, these opportunities allow attorneys to establish themselves as trusted sources and build their professional brand. This 2-hour program features an award-winning investigative broadcast journalist, Lori Jane Gliha, and Kristin Volk, a former investigative broadcast journalist and legal marketing director turned attorney. Together, they will guide attorneys through understanding the innerworkings of the media, communicating effectively, and navigating ethical obligations when engaging with reporters. Designed for litigators, law firm partners, in-house counsel, and communications teams, this program offers practical strategies for developing meaningful media relationships that enhance both professional reputation and firm visibility.

Key topics to be discussed:

  • Understanding how journalists vet sources and develop trust
  • Practical tips for proactive media engagement
  • Case study discussion: Successful legal media engagement strategies
  • Building long-term media relationships without crossing ethical boundaries

Date / Time: June 26, 2025

  • 1:00 pm – 3:10 pm Eastern
  • 12:00 pm – 2:10 pm Central
  • 11:00 am – 1:10 pm Mountain
  • 10:00 am – 12:10 pm Pacific

Closed-captioning available

Speakers

Kristin Volk | Tucker Ellis LLP

Kristin Volk leverages her prior career as an investigative journalist to support the litigation teams at Tucker Ellis, a full-service law firm with 240 lawyers and nearly a dozen locations nationwide.

Before becoming an attorney, Kristin spent more than a decade as a broadcast journalist in Washington, DC, New York, Chicago, and Cleveland. In Washington, D.C., she worked for various news bureaus, including the Scripps National Investigative Unit, producing and reporting stories for local Scripps stations nationwide. While at ABC News in New York, Kristin worked with Diane Sawyer, Charlie Gibson and the late Barbara Walters on a variety of in-depth stories. At NewsChannel 5 in Cleveland, Kristin won an Emmy for uncovering mismanagement within a disgraced government agency. She also covered the discovery of the three Cleveland women who had been missing for roughly a decade, and she received a state award for uncovering the troubling conditions of state-sponsored homes for individuals with mental health issues.

A native of Toledo, Ohio, Kristin earned her J.D. and MBA from the University of Toledo. She earned her bachelor’s degree in communications from Denison University and her master’s in journalism from Northwestern University.

 

Lori Jane Gliha | Scripps News

Lori Jane Gliha is an ethical, enterprising, award-winning national investigative reporter for Scripps News.

She is known for her exclusive, national, in-depth investigations, hard-hitting interviews, and continuous coverage of important issues including the use of ketamine – by paramedics -to sedate agitated people; fentanyl poisonings among babies, toddlers, and young children; and gun violence.

In 2025, she was awarded the prestigious duPont-Columbia Award for her investigation into the deadliest mass shooting of 2023 in Lewiston, Maine.

She has received two national Edward R. Murrow Awards and has been awarded the highly competitive IRE award for long-form video journalism, a national recognition for investigative reporters and editors.

She received a degree in Broadcast Journalism at the University of Southern California, and graduated, Summa cum Laude, as the Outstanding Broadcast Journalism Undergraduate. She minored in Spanish.

Agenda

I. Understanding how journalists vet sources and develop trust | 1:00pm – 1:30pm

II. Practical tips for proactive media engagement | 1:30pm – 2:00pm

Break | 2:00pm – 2:10pm

III. Case study discussion: Successful legal media engagement strategies | 2:10pm – 2:40pm

IV. Building long-term media relationships without crossing ethical boundaries | 2:40pm – 3:10pm

Credits

Alaska

Approved for CLE Credits
2 General

Our programs are CLE-eligible through Alaska’s recognition of multi-jurisdictional reciprocity.
Alabama

Pending CLE Approval
2 General

Arkansas

Approved for CLE Credits
2 General

Arizona

Approved for CLE Credits
2 General

California

Approved for CLE Credits
2 General

Colorado

Pending CLE Approval
2 General

Connecticut

Approved for CLE Credits
2 General

District of Columbia

No MCLE Required
2 CLE Hour(s)

Delaware

Pending CLE Approval
2 General

Florida

Approved via Attorney Submission
2.5 General Hours

Receive CLE credit in Florida via attorney submission.
Georgia

Pending CLE Approval
2 General

Hawaii

Approved for CLE Credits
2.4 General

Iowa

Pending CLE Approval
2 General

Idaho

Pending CLE Approval
2 General

Illinois

Pending CLE Approval
2 General

Indiana

Pending CLE Approval
2 General

Kansas

Pending CLE Approval
2 Substantive

Kentucky

Pending CLE Approval
2 General

Louisiana

Pending CLE Approval
2 General

Massachusetts

No MCLE Required
2 CLE Hour(s)

Maryland

No MCLE Required
2 CLE Hour(s)

Maine

Pending CLE Approval
2 General

Michigan

No MCLE Required
2 CLE Hour(s)

Minnesota

Pending CLE Approval
2 General

Missouri

Approved for CLE Credits
2.4 General

Mississippi

Pending CLE Approval
2 General

Montana

Pending CLE Approval
2 General

North Carolina

Pending CLE Approval
2 General

North Dakota

Approved for CLE Credits
2 General

Our programs are CLE-eligible through North Dakota’s recognition of multi-jurisdictional reciprocity. Section 1, Policy 1.14
Nebraska

Pending CLE Approval
2 General

myLawCLE reports attendance to Nebraska on each attorney’s behalf for all programs. Please do not self-report.
New Hampshire

Approved for CLE Credits
120 General minutes

As of July 1, 2014, the NHMCLE Board no longer provides pre- or post-approval of courses. Attendees must self-determine whether a program is eligible for credit, and self-report their attendance online at www.nhbar.org, based on qualification provisions of Rule 53.
New Jersey

Approved for CLE Credits
2.4 General

Our programs are CLE-eligible through New Jersey’s recognition of multi-jurisdictional reciprocity, except for the courses required under BCLE Reg. 201:2
New Mexico

Approved for CLE Credits
2 General

Nevada

Pending CLE Approval
2 General

New York

Approved for CLE Credits
2.4 General

Our programs are CLE-eligible through New York’s Approved Jurisdiction Group “B”.
Ohio

Pending CLE Approval
2 General

Oklahoma

Pending CLE Approval
2.5 General

Oregon

Pending CLE Approval
2 General

Pennsylvania

Approved for CLE Credits
2 General

Rhode Island

Pending CLE Approval
2.5 General

South Carolina

Pending CLE Approval
2 General

South Dakota

No MCLE Required
2 CLE Hour(s)

Tennessee

Pending CLE Approval
2 General

Texas

Approved for CLE Credits
2 General

Utah

Pending CLE Approval
2 General

Virginia

Not Eligible
2 General Hours

Vermont

Approved for CLE Credits
2 General

Washington

Approved via Attorney Submission
2 Law & Legal Hours

Receive CLE credit in Washington via attorney submission.
Wisconsin

Pending CLE Approval
2.4 General

West Virginia

Pending CLE Approval
2.4 General

Wyoming

Pending CLE Approval
2 General

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