Program Details
2026-11-13 14:30:00
Over 1,000+ webinars
Course Overview
2026-11-13 14:30:00
2h CLE Credits
Intermediate
2
2:30 pm - 3:30 pm ESTThis session explains how law firms should respond when corporate clients add AI provisions to outside counsel guidelines, demand discounts for AI-assisted work, or reject invoice charges through automated e-billing systems. Attorneys will learn the ethics rules on AI billing in more than eight jurisdictions, how automated invoice review works, and how to structure alternative fee arrangements that meet client cost expectations while protecting firm revenue. Attendees will leave with compliant disclosure practices, fee models built for AI-era pricing, and clear strategies for handling e-billing rejections.
Keith Maziarek
Chris Ochs
Ivanna Marchetti 3:40 pm - 4:40 pm ESTThis session gives attorneys at mid-size and smaller firms the data, pricing methods, and pitch strategies they need to compete for corporate work moving away from large firms. Attorneys will learn how to build alternative fee arrangements that win on value rather than rate alone, how to position their firms in panel programs and corporate RFPs, and how to overcome quality-perception bias with strong credentials and outcomes data. Attendees will leave with practical tools to identify, pursue, and close corporate work in a market that now favors smaller platforms.
Keith MaziarekKeith Maziarek advises law firms on pricing, profitability, and the economics of AI-assisted legal work as Principal of Lucratic Method, a consulting firm that guides elite professional services organizations on strategic and operational business initiatives. He brings nearly 25 years of experience building pricing, legal project management, and client value functions inside major law firms, including DLA Piper, Perkins Coie, and Katten Muchin Rosenman.
Chris Ochs has worked on both sides of the outside counsel relationship. As Global Director of Outside Counsel Management at Citi, he designed legal pricing programs, led global RFPs, and implemented outside counsel terms and billing guidelines. Today he is Partner and Chief Marketing Officer at Pierson Ferdinand LLP, a partner-only, fully remote, AI-enabled law firm, where he leads marketing, communications, and business development from the firm’s Tampa office.
Ivanna Marchetti leads revenue operations as Global Revenue Director at an international law firm, where she oversees how the firm prices, bills, and collects for its work. She brings more than 15 years of experience in finance, revenue operations, and strategic leadership, with a focus on turning the law firm revenue cycle into a strategic advantage.
Keith Maziarek advises law firms on pricing, profitability, and the economics of AI-assisted legal work as Principal of Lucratic Method, a consulting firm that guides elite professional services organizations on strategic and operational business initiatives. He brings nearly 25 years of experience building pricing, legal project management, and client value functions inside major law firms, including DLA Piper, Perkins Coie, and Katten Muchin Rosenman.
Chris Ochs has worked on both sides of the outside counsel relationship. As Global Director of Outside Counsel Management at Citi, he designed legal pricing programs, led global RFPs, and implemented outside counsel terms and billing guidelines. Today he is Partner and Chief Marketing Officer at Pierson Ferdinand LLP, a partner-only, fully remote, AI-enabled law firm, where he leads marketing, communications, and business development from the firm’s Tampa office.
Ivanna Marchetti leads revenue operations as Global Revenue Director at an international law firm, where she oversees how the firm prices, bills, and collects for its work. She brings more than 15 years of experience in finance, revenue operations, and strategic leadership, with a focus on turning the law firm revenue cycle into a strategic advantage.
Requirements
The Alabama State Bar MCLE Commission requires attorneys to complete 12 credits, including 1 ethics, by December 31 of each year. All credits must be reported by February 15 of the following year. A maximum of 12 credits, including 1 ethics credit, may be carried over for 1 year only.
Formats
