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Pharmaceutical and Medical Device Litigation: Accountability, Promotion, and Fraud Case Studies

2026-01-30 13:00:00

2026-01-30 13:00:00

2 Credits

Examines pharmaceutical litigation, including covert marketing tactics, off-label promotion schemes, and fraud investigations through Purdue Pharma and Abbott case studies.

2026-01-30 13:00:00

Examines pharmaceutical litigation, including covert marketing tactics, off-label promotion schemes, and fraud investigations through Purdue Pharma and Abbott case studies.

2026-01-30 13:00:00

1000+

Live stream programs

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70,000+

Trusted by Legal Professionals

1000+

Live stream programs

24/7

Access to live webinars & recordings

70,000+

Trusted by Legal Professionals

1000+

Live stream programs

24/7

Access to live webinars & recordings

70,000+

Trusted by Legal Professionals

1000+

Live stream programs

24/7

Access to live webinars & recordings

70,000+

Trusted by Legal Professionals

Key topics that will be covered

What will you learn

Attorneys will learn how pharmaceutical companies use covert marketing techniques, publication strategies, and key opinion leaders to influence medical practice and drive off-label prescribing.

What will you gain

Attorneys will gain practical investigation strategies for building pharmaceutical fraud cases using circumstantial evidence, document management systems, and claims data analysis.

Conflict Dynamics
Pharmaceutical companies prioritize investor returns over patient care through bonus structures.
Marketing Schemes
Companies use sales representatives, ghostwritten articles, and KOLs to promote off-label use.
Disease Invention
Pharmaceutical companies create new diseases to sell drugs for previously normal conditions.
Publication Planning
Companies strategically time and ghost-manage medical journal articles to support marketing messages.
Investigation Methods
Document management and connecting misconduct to false claims are critical for case success.
Case Studies
Purdue Pharma and Abbott Labs cases resulted in combined penalties exceeding two billion dollars.

What will you learn

Attorneys will learn how pharmaceutical companies use covert marketing techniques, publication strategies, and key opinion leaders to influence medical practice and drive off-label prescribing.

What will you gain

Attorneys will gain practical investigation strategies for building pharmaceutical fraud cases using circumstantial evidence, document management systems, and claims data analysis.

Agenda

Session 1

Pharmaceutical and Medical Device Litigation Fundamentals

Session 2

How Pharma Shapes Medical Knowledge and Practice

Session 3

Pharmaceutical Fraud Case Studies: Purdue and Abbott

clock 1:00 pm - 1:40 pm EST

Pharmaceutical and Medical Device Litigation Fundamentals

Jim Koford

Wurz Financial Service

Reuben Guttman

Guttman, Buschner & Brooks, PLLC

This session explores the fundamental conflicts of interest driving pharmaceutical industry impropriety, including Wall Street obligations and bonus structures that incentivize off-label promotion. Participants will learn how standards of care are manipulated through publication strategies and sales representatives, along with key evidentiary and procedural issues essential for investigating these complex cases.

Jim Koford

Wurz Financial Service

Reuben Guttman

Guttman, Buschner & Brooks, PLLC

clock 1:50 pm - 2:30 pm EST

How Pharma Shapes Medical Knowledge and Practice

Jim Koford

Wurz Financial Service

Reuben Guttman

Guttman, Buschner & Brooks, PLLC

Drawing from PharmedOut’s research at Georgetown University, this session exposes covert pharmaceutical marketing techniques that don’t look like marketing, including key opinion leaders, continuing medical education, and publication planning. Participants will discover how the industry invents diseases to sell drugs and examine the opioid crisis as a case study in manipulating medical perceptions of addiction and treatment.

Jim Koford

Wurz Financial Service

Reuben Guttman

Guttman, Buschner & Brooks, PLLC

clock 2:40 pm - 3:20 pm EST

Pharmaceutical Fraud Case Studies: Purdue and Abbott

Jim Koford

Wurz Financial Service

Reuben Guttman

Guttman, Buschner & Brooks, PLLC

This session provides detailed examinations of two landmark pharmaceutical fraud investigations: Purdue Pharma’s OxyContin case and Abbott Laboratories’ Depakote case. Participants will learn practical lessons about case origins, parallel civil and criminal investigation techniques, document management, witness development, and the critical importance of connecting misconduct to false claims.

Jim Koford

Wurz Financial Service

Reuben Guttman

Guttman, Buschner & Brooks, PLLC

01 03
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speakers

Joe Ervin

The Law Firm for Truck Safety, LLP
A Partner at The Law Firm for Truck Safety. He focuses exclusively on cases involving commercial motor vehicle crashes and wrongful death. Joe also holds a valid class “A” commercial driver’s license with endorsements for double/triple trailers and tankers.

Education & Credentials

A 2013 graduate of the Gerry Spence Trial Lawyers College in Dubois, Wyoming, Joe is rated AV Preeminent™ by Martindale-Hubbell — the highest peer rating for exceptional legal ability and ethics. He is among the first nine attorneys nationwide to earn board certification in Truck Accident Law from the National Board of Trial Advocacy.

Recognition & Leadership

Joe received the Roadway Safety Award from the American Association for Justice (AAJ) for his commitment to improving highway safety.
 He currently serves as Co-Chair of the Academy of Truck Accident Attorneys (ATAA) Safety Committee, advocating for higher safety standards across the trucking industry.

Professional Involvement

Joe serves on the faculty of the AAJ Advanced Trial Advocacy College: Litigating Truck Collision Cases (2015 & 2024).
 He is an active member of AAJ’s Trucking Litigation Group and sits on the Board of Regents for the Academy of Truck Accident Attorneys.

Experience

Joe frequently consults and co-counsels on complex commercial truck cases. His proven track record includes numerous successful trials against motor carriers and truck leasing companies — delivering justice for victims of commercial vehicle accidents.

Kevin Foley

Reminger Co
A Partner at The Law Firm for Truck Safety. He focuses exclusively on cases involving commercial motor vehicle crashes and wrongful death. Joe also holds a valid class “A” commercial driver’s license with endorsements for double/triple trailers and tankers.

Education & Credentials

A 2013 graduate of the Gerry Spence Trial Lawyers College in Dubois, Wyoming, Joe is rated AV Preeminent™ by Martindale-Hubbell — the highest peer rating for exceptional legal ability and ethics. He is among the first nine attorneys nationwide to earn board certification in Truck Accident Law from the National Board of Trial Advocacy.

Recognition & Leadership

Joe received the Roadway Safety Award from the American Association for Justice (AAJ) for his commitment to improving highway safety.
 He currently serves as Co-Chair of the Academy of Truck Accident Attorneys (ATAA) Safety Committee, advocating for higher safety standards across the trucking industry.

Professional Involvement

Joe serves on the faculty of the AAJ Advanced Trial Advocacy College: Litigating Truck Collision Cases (2015 & 2024).
 He is an active member of AAJ’s Trucking Litigation Group and sits on the Board of Regents for the Academy of Truck Accident Attorneys.

Experience

Joe frequently consults and co-counsels on complex commercial truck cases. His proven track record includes numerous successful trials against motor carriers and truck leasing companies — delivering justice for victims of commercial vehicle accidents.

Grant H. Lawson

The Law Firm for Truck Safety, LLP
A Partner at The Law Firm for Truck Safety. He focuses exclusively on cases involving commercial motor vehicle crashes and wrongful death. Joe also holds a valid class “A” commercial driver’s license with endorsements for double/triple trailers and tankers.

Education & Credentials

A 2013 graduate of the Gerry Spence Trial Lawyers College in Dubois, Wyoming, Joe is rated AV Preeminent™ by Martindale-Hubbell — the highest peer rating for exceptional legal ability and ethics. He is among the first nine attorneys nationwide to earn board certification in Truck Accident Law from the National Board of Trial Advocacy.

Recognition & Leadership

Joe received the Roadway Safety Award from the American Association for Justice (AAJ) for his commitment to improving highway safety.
 He currently serves as Co-Chair of the Academy of Truck Accident Attorneys (ATAA) Safety Committee, advocating for higher safety standards across the trucking industry.

Professional Involvement

Joe serves on the faculty of the AAJ Advanced Trial Advocacy College: Litigating Truck Collision Cases (2015 & 2024).
 He is an active member of AAJ’s Trucking Litigation Group and sits on the Board of Regents for the Academy of Truck Accident Attorneys.

Experience

Joe frequently consults and co-counsels on complex commercial truck cases. His proven track record includes numerous successful trials against motor carriers and truck leasing companies — delivering justice for victims of commercial vehicle accidents.

Plans

Proven CLE solutions for every legal professional

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Price
$95 – $245
Price varies based
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of 1 to 3+ hours
$395/year
One-time purchase
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based on firm size
Access type Pay per class Unlimited annual access Unlimited access for all firm members
Number of Available Webinars 1 1,000+ 1,000+
Number of New Webinars Added Yearly Limited 500+ 500+
Earn "Live" CLE credit Included Included Included
Ability to Ask Questions During
the Presentation via a Chat Box
Included Included Included
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Exclusive Partner Webinars & Events Included Included
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of Bias, etc.)
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Individual Purchase
Basic
Premium
Corporate CLE Plan
$95 – $245
Price varies based
on the course duration
of 1 to 3+ hours
Access type Pay per
class
Number of Available Webinars 1
Number of New Webinars Added Yearly Limited
Earn "Live" CLE credit Included
Ability to Ask Questions During
the Presentation via a Chat Box
Included
Attend "Live" Re-Broadcasts Included
Exclusive Partner Webinars & Events
Special credits (Ethics, Elimination
of Bias, etc.)
Instant Certificates After Completion
Personalized CLE Platform
Live Conferences
Bootcamps

Why Attend

Why this 
program matters

Thorough understanding of pharmaceutical litigation is essential because it equips attorneys to navigate complex fraud schemes, regulatory enforcement, and multi-billion dollar settlements that protect public health and recover federal funds.
$54B+
Total opioid settlement amounts committed by manufacturers and distributors to resolve litigation brought by states and local governments.
$6.8B
Record-breaking False Claims Act settlements and judgments in fiscal year 2025, with over $5.7 billion involving healthcare fraud.
21%
Percentage of prescriptions written by office-based physicians for off-label uses of commonly prescribed drugs.
1.3M
Total Americans who have died from drug overdoses since 1999, with the opioid crisis remaining a leading cause of accidental death.

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