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Building Your Professional Brand: Legal, Ethical, and Practical Strategies in the Digital Age

2025-03-05 15:30:00

1.5 hours

2025-03-05 15:30:00

1.5 Credits

Building professional brands through digital platforms while navigating attorney advertising rules, confidentiality, and ethical compliance.

2025-03-05 15:30:00

1.5 hours

Building professional brands through digital platforms while navigating attorney advertising rules, confidentiality, and ethical compliance.

2025-03-05 15:30:00

1.5 hours

1000+

Live stream programs

24/7

Access to live webinars & recordings

70,000+

Trusted by Legal Professionals

1000+

Live stream programs

24/7

Access to live webinars & recordings

70,000+

Trusted by Legal Professionals

1000+

Live stream programs

24/7

Access to live webinars & recordings

70,000+

Trusted by Legal Professionals

1000+

Live stream programs

24/7

Access to live webinars & recordings

70,000+

Trusted by Legal Professionals

Key topics that will be covered

What will you learn

Attorneys will learn how to build professional reputations through digital platforms while navigating ethical and legal considerations unique to the legal profession.

What will you gain

Attorneys will gain practical frameworks for establishing credibility and expanding professional reach through personal branding, digital marketing strategies, and professional responsibility rules.

Personal Branding
Create a distinct professional identity using storytelling, self-reflection, and SWOT analysis.
Platform Selection
Choose appropriate digital channels based on target audience demographics and engagement data.
Content Creation
Develop valuable content including blogs, videos, webinars, and podcasts for thought leadership.
Ethical Compliance
Navigate advertising rules, confidentiality obligations, and avoid conflicts of interest online.
AI Integration
Leverage AI ethically for content creation while always verifying generated material.
Reputation Management
Monitor online presence, respond to comments, and maintain consistent brand communications.

What will you learn

Attorneys will learn how to build professional reputations through digital platforms while navigating ethical and legal considerations unique to the legal profession.

What will you gain

Attorneys will gain practical frameworks for establishing credibility and expanding professional reach through personal branding, digital marketing strategies, and professional responsibility rules.

Agenda

Session 1

Building Attorney Reputations Through Digital Platform Strategies

Session 2

Navigating Ethical Pitfalls in Legal Digital Marketing

Session 3

Real-World Case Studies in Legal Personal Branding

Session 4

Break

Session 5

Trends and Best Practices for Digital Legal Compliance

clock 3:30 pm - 3:50 pm EST

Building Attorney Reputations Through Digital Platform Strategies

Julie Steiner

Western New England University

This session explores the fundamentals of personal branding for legal professionals, including self-reflection, audience identification, and developing a strategic plan. Attendees will learn the eight essential steps to building a professional brand, from creating the three V’s (visuals, voice, values) to leveraging AI for content creation and distribution.

Julie Steiner

Western New England University

clock 3:50 pm - 4:10 pm EST

Navigating Ethical Pitfalls in Legal Digital Marketing

Julie Steiner

Western New England University

This session examines the critical ethical and legal constraints attorneys face when using social media and digital platforms, including ABA advertising rules and confidentiality obligations. Participants will learn to avoid common pitfalls related to client solicitation, conflicts of interest, intellectual property issues, and unauthorized practice of law.

Julie Steiner

Western New England University

clock 4:10 pm - 4:30 pm EST

Real-World Case Studies in Legal Personal Branding

Julie Steiner

Western New England University

This session analyzes practical examples of attorneys successfully building their professional brands, including the Lawyer Stories community model. Attendees will also examine contemporary digital litigation narratives and how attorneys are using websites and social media to tell client stories.

Julie Steiner

Western New England University

clock 4:30 pm - 4:40 pm EST

Break

Julie Steiner

Western New England University

A short intermission allowing attendees to refresh and network with fellow participants. Use this time to reflect on the concepts covered and prepare questions for the final session.

Julie Steiner

Western New England University

clock 4:40 pm - 5:10 pm EST

Trends and Best Practices for Digital Legal Compliance

Julie Steiner

Western New England University

This concluding session covers budget considerations for personal branding at various investment levels and summarizes best practices for maintaining credibility and professionalism. Attendees will gain actionable insights on regulatory compliance, reputation management, and strategic planning for their digital presence.

Julie Steiner

Western New England University

01 05
Prev
Next

speakers

Joe Ervin

The Law Firm for Truck Safety, LLP
A Partner at The Law Firm for Truck Safety. He focuses exclusively on cases involving commercial motor vehicle crashes and wrongful death. Joe also holds a valid class “A” commercial driver’s license with endorsements for double/triple trailers and tankers.

Education & Credentials

A 2013 graduate of the Gerry Spence Trial Lawyers College in Dubois, Wyoming, Joe is rated AV Preeminent™ by Martindale-Hubbell — the highest peer rating for exceptional legal ability and ethics. He is among the first nine attorneys nationwide to earn board certification in Truck Accident Law from the National Board of Trial Advocacy.

Recognition & Leadership

Joe received the Roadway Safety Award from the American Association for Justice (AAJ) for his commitment to improving highway safety.
 He currently serves as Co-Chair of the Academy of Truck Accident Attorneys (ATAA) Safety Committee, advocating for higher safety standards across the trucking industry.

Professional Involvement

Joe serves on the faculty of the AAJ Advanced Trial Advocacy College: Litigating Truck Collision Cases (2015 & 2024).
 He is an active member of AAJ’s Trucking Litigation Group and sits on the Board of Regents for the Academy of Truck Accident Attorneys.

Experience

Joe frequently consults and co-counsels on complex commercial truck cases. His proven track record includes numerous successful trials against motor carriers and truck leasing companies — delivering justice for victims of commercial vehicle accidents.

Kevin Foley

Reminger Co
A Partner at The Law Firm for Truck Safety. He focuses exclusively on cases involving commercial motor vehicle crashes and wrongful death. Joe also holds a valid class “A” commercial driver’s license with endorsements for double/triple trailers and tankers.

Education & Credentials

A 2013 graduate of the Gerry Spence Trial Lawyers College in Dubois, Wyoming, Joe is rated AV Preeminent™ by Martindale-Hubbell — the highest peer rating for exceptional legal ability and ethics. He is among the first nine attorneys nationwide to earn board certification in Truck Accident Law from the National Board of Trial Advocacy.

Recognition & Leadership

Joe received the Roadway Safety Award from the American Association for Justice (AAJ) for his commitment to improving highway safety.
 He currently serves as Co-Chair of the Academy of Truck Accident Attorneys (ATAA) Safety Committee, advocating for higher safety standards across the trucking industry.

Professional Involvement

Joe serves on the faculty of the AAJ Advanced Trial Advocacy College: Litigating Truck Collision Cases (2015 & 2024).
 He is an active member of AAJ’s Trucking Litigation Group and sits on the Board of Regents for the Academy of Truck Accident Attorneys.

Experience

Joe frequently consults and co-counsels on complex commercial truck cases. His proven track record includes numerous successful trials against motor carriers and truck leasing companies — delivering justice for victims of commercial vehicle accidents.

Grant H. Lawson

The Law Firm for Truck Safety, LLP
A Partner at The Law Firm for Truck Safety. He focuses exclusively on cases involving commercial motor vehicle crashes and wrongful death. Joe also holds a valid class “A” commercial driver’s license with endorsements for double/triple trailers and tankers.

Education & Credentials

A 2013 graduate of the Gerry Spence Trial Lawyers College in Dubois, Wyoming, Joe is rated AV Preeminent™ by Martindale-Hubbell — the highest peer rating for exceptional legal ability and ethics. He is among the first nine attorneys nationwide to earn board certification in Truck Accident Law from the National Board of Trial Advocacy.

Recognition & Leadership

Joe received the Roadway Safety Award from the American Association for Justice (AAJ) for his commitment to improving highway safety.
 He currently serves as Co-Chair of the Academy of Truck Accident Attorneys (ATAA) Safety Committee, advocating for higher safety standards across the trucking industry.

Professional Involvement

Joe serves on the faculty of the AAJ Advanced Trial Advocacy College: Litigating Truck Collision Cases (2015 & 2024).
 He is an active member of AAJ’s Trucking Litigation Group and sits on the Board of Regents for the Academy of Truck Accident Attorneys.

Experience

Joe frequently consults and co-counsels on complex commercial truck cases. His proven track record includes numerous successful trials against motor carriers and truck leasing companies — delivering justice for victims of commercial vehicle accidents.

Julie Steiner

Western New England University

Julie Steiner

Western New England University

Professor Steiner teaches Cannabis Law and Policy, Torts, Environmental, Land Use, and Introduction to Law. Her current scholarly focus is on digital education, including the use of cutting edge tools to advance knowledge building.

Education & Credentials

Graduated as Edward F. Hennessey Distinguished Scholar and Paul J. Liacos Scholar, cum laude, from Boston University School of Law. Visiting Student of International and Comparative Law at Oxford University, St. Catherine's College (Hilary Term, 1994). B.A., summa cum laude, in English and Political Science with Honors from Syracuse University.

Recognition & Leadership

Six-time recipient of the Catherine J. Jones Professor of Year Award (2022, 2021, 2019, 2015, 2013, 2012). Professor of the Year (2009) and Dean's Teaching Award (2008) at St. John's University School of Law. Frequently cited in media for cannabis law expertise including Forbes, New England Public Radio, MassLive, 22News, BusinessWest and Cannabis Business Times. Published in Boston University Law Review, William and Mary Environmental Law and Policy Review, Santa Clara Law Review, Marquette Law Review, and Environmental Law Reporter.

Professional Involvement

Member of the Digital Learning Advisory Panel at Aspen Publishing. Pro bono service as a Voluntary Appellate Defender with the New York Office of the Appellate Defender.

Experience

Prior to joining the legal academy, was a litigator with K&L Gates, LLP and Dewey Ballantine, LLP in New York, focusing on environmental law and land use matters. Clerked for the Honorable Peter W. Kilborn of the Massachusetts Land Court. Previously a full-time faculty member at St. John's University School of Law. Co-created PracticePerfect Torts with Professor Joseph W. Glannon and Professor Patrick Shin for Aspen Publishing.

Julie Steiner

Western New England University

Professor Steiner teaches Cannabis Law and Policy, Torts, Environmental, Land Use, and Introduction to Law. Her current scholarly focus is on digital education, including the use of cutting edge tools to advance knowledge building.

Education & Credentials

Graduated as Edward F. Hennessey Distinguished Scholar and Paul J. Liacos Scholar, cum laude, from Boston University School of Law. Visiting Student of International and Comparative Law at Oxford University, St. Catherine's College (Hilary Term, 1994). B.A., summa cum laude, in English and Political Science with Honors from Syracuse University.

Recognition & Leadership

Six-time recipient of the Catherine J. Jones Professor of Year Award (2022, 2021, 2019, 2015, 2013, 2012). Professor of the Year (2009) and Dean's Teaching Award (2008) at St. John's University School of Law. Frequently cited in media for cannabis law expertise including Forbes, New England Public Radio, MassLive, 22News, BusinessWest and Cannabis Business Times. Published in Boston University Law Review, William and Mary Environmental Law and Policy Review, Santa Clara Law Review, Marquette Law Review, and Environmental Law Reporter.

Professional Involvement

Member of the Digital Learning Advisory Panel at Aspen Publishing. Pro bono service as a Voluntary Appellate Defender with the New York Office of the Appellate Defender.

Experience

Prior to joining the legal academy, was a litigator with K&L Gates, LLP and Dewey Ballantine, LLP in New York, focusing on environmental law and land use matters. Clerked for the Honorable Peter W. Kilborn of the Massachusetts Land Court. Previously a full-time faculty member at St. John's University School of Law. Co-created PracticePerfect Torts with Professor Joseph W. Glannon and Professor Patrick Shin for Aspen Publishing.

Plans

Proven CLE solutions for every legal professional

Access type Individual Purchase Basic Premium Most Popular Corporate CLE Plan
Price
$95 – $245
Price varies based
on the course duration
of 1 to 3+ hours
$395/year
One-time purchase
Custom
based on firm size
Access type Pay per class Unlimited annual access Unlimited access for all firm members
Number of Available Webinars 1 1,000+ 1,000+
Number of New Webinars Added Yearly Limited 500+ 500+
Earn "Live" CLE credit Included Included Included
Ability to Ask Questions During
the Presentation via a Chat Box
Included Included Included
Attend "Live" Re-Broadcasts Included Included Included
Exclusive Partner Webinars & Events Included Included
Special credits (Ethics, Elimination
of Bias, etc.)
Included Included
Instant Certificates After Completion Included Included
Personalized CLE Platform Included Included
Live Conferences Included
Bootcamps Included
Individual Purchase
Basic
Premium
Corporate CLE Plan
$95 – $245
Price varies based
on the course duration
of 1 to 3+ hours
Access type Pay per
class
Number of Available Webinars 1
Number of New Webinars Added Yearly Limited
Earn "Live" CLE credit Included
Ability to Ask Questions During
the Presentation via a Chat Box
Included
Attend "Live" Re-Broadcasts Included
Exclusive Partner Webinars & Events
Special credits (Ethics, Elimination
of Bias, etc.)
Instant Certificates After Completion
Personalized CLE Platform
Live Conferences
Bootcamps

Why Attend

Why this 
program matters

Thorough understanding of professional branding, digital marketing ethics, and compliance is essential for attorneys to attract clients effectively while avoiding disciplinary action and malpractice claims in an increasingly competitive online landscape.
87%
Of lawyers maintain a personal LinkedIn presence for professional purposes, making it the leading social media platform for legal professionals. (ABA 2022 Legal Technology Survey Report)
96%
Of people seeking legal advice use a search engine to begin their research, emphasizing the critical importance of digital visibility for law firms. (Law Firm Marketing Pros, 2024)
79%
Of legal professionals now use AI in some capacity in their practice, up from 19% in 2023, requiring attorneys to understand ethical AI usage guidelines. (Clio 2024 Legal Trends Report)
526%
Average three-year return on investment from SEO efforts for law firms, demonstrating the financial impact of strategic digital marketing. (FirstPageSage, 2024)

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myLawCLE maintains all CLE programs in its library for 12 months following the original broadcast date. Attendees can access any program that remains available in the system during this period.

Yes — all of myLawCLE’s programs are originally broadcast live, with a chat box available for attendees to submit questions during the webinar. Additionally, replays and on-demand versions offer email correspondence with the presenters for any follow-up questions.

Expand Your Legal Expertise

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Expand your expertise and grow your client reach with new practice areas.
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Join live events with top attorneys and real-world case insights.
Live webinars
Attend expert-led sessions in real time and earn accredited CLE credit from anywhere.
Legal Bootcamps
Deep-dive training programs designed to build advanced, practical legal skills fast.
Expanding practice
Expand your expertise and grow your client reach with new practice areas.
Live conferences
Join live events with top attorneys and real-world case insights.
Live webinars
Attend expert-led sessions in real time and earn accredited CLE credit from anywhere.
Legal Bootcamps
Deep-dive training programs designed to build advanced, practical legal skills fast.

MCLE Credits

Alabama
Pending
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Approved
Arizona
Approved
Arkansas
Approved
California
Approved
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Pending
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Approved
Delaware
Pending
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No Required
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Approved
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Approved
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Approved
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Pending
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Pending
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Pending
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Pending
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Pending
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Pending
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Pending
Maryland
No Required
Massachusetts
No Required
Michigan
No Required
Minnesota
Approved
Mississippi
Pending
Missouri
Approved
Montana
Approved
Nebraska
Pending
Nevada
Approved
New Hampshire
Approved
New Jersey
Approved
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Approved
New York
Approved
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Pending
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Approved
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Approved
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Pending
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Pending
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Approved
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Pending
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Pending
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No Required
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Approved
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Pending
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Approved
Virginia
Not Eligible
Washington
Approved
West Virginia
Pending
Wisconsin
Pending
Wyoming
Pending

Alabama

Requirements

The Alabama State Bar MCLE Commission requires attorneys to complete 12 credits, including 1 ethics, by December 31 of each year. All credits must be reported by February 15 of the following year. A maximum of 12 credits, including 1 ethics credit, may be carried over for 1 year only.  

Formats

  • Attorneys can earn unlimited “live” credit through live seminars, live webcasts, and co-sponsored locations with MyLAWCLE-Alabama approved programs
  • Attorneys are limited to 6 credits per compliance period of “online” programs through MyLAwCLE On-Demand programs