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2025-10-01 14:00:00

2 Credits

Practical strategies for attorneys to build trust-based client relationships, prioritize key connections, and systematize business development for long-term practice growth.

2025-10-01 14:00:00

Practical strategies for attorneys to build trust-based client relationships, prioritize key connections, and systematize business development for long-term practice growth.

2025-10-01 14:00:00

1000+

Live stream programs

24/7

Access to live webinars & recordings

70,000+

Trusted by Legal Professionals

1000+

Live stream programs

24/7

Access to live webinars & recordings

70,000+

Trusted by Legal Professionals

1000+

Live stream programs

24/7

Access to live webinars & recordings

70,000+

Trusted by Legal Professionals

1000+

Live stream programs

24/7

Access to live webinars & recordings

70,000+

Trusted by Legal Professionals

Key topics that will be covered

What will you learn

Attorneys will learn to shift from transactional interactions to trust-based partnerships, prioritize key relationships, and implement repeatable systems for consistent client engagement.

What will you gain

Attorneys will gain actionable strategies to deepen client relationships, create demand for their services, and systematically grow their legal practices over time.

Trust Building
Move from transactional thinking to trust-based relationships using attention and consistent follow-up.
Protomoi List
Identify and prioritize the 10-15 relationships most critical to your future success.
Give to Get
Design valuable offerings that demonstrate what working with you is actually like.
Six Influence Levers
Apply reciprocity, likability, authority, scarcity, social proof, and commitment strategically.
Staying Top of Mind
Send consistent, concise touchpoints referencing client priorities and personal details.
Weekly Systems
Complete three relationship-building actions weekly for 150 meaningful interactions annually.

What will you learn

Attorneys will learn to shift from transactional interactions to trust-based partnerships, prioritize key relationships, and implement repeatable systems for consistent client engagement.

What will you gain

Attorneys will gain actionable strategies to deepen client relationships, create demand for their services, and systematically grow their legal practices over time.

Agenda

Session 1

Shifting from Transactional Thinking to Trust-Based Relationships

Session 2

Identifying and Prioritizing Your Most Important Relationships

Session 3

Implementing Systems to Stay Top of Mind

clock 2:00 pm - 3:00 pm EST

Shifting from Transactional Thinking to Trust-Based Relationships

Mo Bunnell

Bunnell Idea Group, Inc.

Ryan C. Grelecki

Bunnell Idea Group, Inc.

Roy E. Sexton

Vedder Price

This session explores the fundamental mindset shift required for effective business development—moving from viewing relationships as transactions to building genuine trust and likability. Participants will learn a three-step process for building trust: falling in love with clients’ problems, giving them the experience of working with you, and following up with frequency.

Mo Bunnell

Bunnell Idea Group, Inc.

Ryan C. Grelecki

Bunnell Idea Group, Inc.

Roy E. Sexton

Vedder Price

clock 3:10 pm - 3:40 pm EST

Identifying and Prioritizing Your Most Important Relationships

Mo Bunnell

Bunnell Idea Group, Inc.

Ryan C. Grelecki

Bunnell Idea Group, Inc.

Roy E. Sexton

Vedder Price

Learn about the protomoi concept—identifying the relationships disproportionately correlated to your future success. This session covers three scientific principles for deepening relationships: frequency through consistent contact, discovering uncommon commonalities, and creating mutual benefit through reciprocal value exchange.

Mo Bunnell

Bunnell Idea Group, Inc.

Ryan C. Grelecki

Bunnell Idea Group, Inc.

Roy E. Sexton

Vedder Price

clock 3:40 pm - 4:10 pm EST

Implementing Systems to Stay Top of Mind

Mo Bunnell

Bunnell Idea Group, Inc.

Ryan C. Grelecki

Bunnell Idea Group, Inc.

Roy E. Sexton

Vedder Price

This session provides actionable frameworks for consistent relationship development, including the give-to-get strategy and the six levers of influence. Participants will learn how to systematize weekly business development actions, leverage existing content assets, and build sustainable habits for staying connected with key relationships.

Mo Bunnell

Bunnell Idea Group, Inc.

Ryan C. Grelecki

Bunnell Idea Group, Inc.

Roy E. Sexton

Vedder Price

01 03
Prev
Next

speakers

Joe Ervin

The Law Firm for Truck Safety, LLP
A Partner at The Law Firm for Truck Safety. He focuses exclusively on cases involving commercial motor vehicle crashes and wrongful death. Joe also holds a valid class “A” commercial driver’s license with endorsements for double/triple trailers and tankers.

Education & Credentials

A 2013 graduate of the Gerry Spence Trial Lawyers College in Dubois, Wyoming, Joe is rated AV Preeminent™ by Martindale-Hubbell — the highest peer rating for exceptional legal ability and ethics. He is among the first nine attorneys nationwide to earn board certification in Truck Accident Law from the National Board of Trial Advocacy.

Recognition & Leadership

Joe received the Roadway Safety Award from the American Association for Justice (AAJ) for his commitment to improving highway safety.
 He currently serves as Co-Chair of the Academy of Truck Accident Attorneys (ATAA) Safety Committee, advocating for higher safety standards across the trucking industry.

Professional Involvement

Joe serves on the faculty of the AAJ Advanced Trial Advocacy College: Litigating Truck Collision Cases (2015 & 2024).
 He is an active member of AAJ’s Trucking Litigation Group and sits on the Board of Regents for the Academy of Truck Accident Attorneys.

Experience

Joe frequently consults and co-counsels on complex commercial truck cases. His proven track record includes numerous successful trials against motor carriers and truck leasing companies — delivering justice for victims of commercial vehicle accidents.

Kevin Foley

Reminger Co
A Partner at The Law Firm for Truck Safety. He focuses exclusively on cases involving commercial motor vehicle crashes and wrongful death. Joe also holds a valid class “A” commercial driver’s license with endorsements for double/triple trailers and tankers.

Education & Credentials

A 2013 graduate of the Gerry Spence Trial Lawyers College in Dubois, Wyoming, Joe is rated AV Preeminent™ by Martindale-Hubbell — the highest peer rating for exceptional legal ability and ethics. He is among the first nine attorneys nationwide to earn board certification in Truck Accident Law from the National Board of Trial Advocacy.

Recognition & Leadership

Joe received the Roadway Safety Award from the American Association for Justice (AAJ) for his commitment to improving highway safety.
 He currently serves as Co-Chair of the Academy of Truck Accident Attorneys (ATAA) Safety Committee, advocating for higher safety standards across the trucking industry.

Professional Involvement

Joe serves on the faculty of the AAJ Advanced Trial Advocacy College: Litigating Truck Collision Cases (2015 & 2024).
 He is an active member of AAJ’s Trucking Litigation Group and sits on the Board of Regents for the Academy of Truck Accident Attorneys.

Experience

Joe frequently consults and co-counsels on complex commercial truck cases. His proven track record includes numerous successful trials against motor carriers and truck leasing companies — delivering justice for victims of commercial vehicle accidents.

Grant H. Lawson

The Law Firm for Truck Safety, LLP
A Partner at The Law Firm for Truck Safety. He focuses exclusively on cases involving commercial motor vehicle crashes and wrongful death. Joe also holds a valid class “A” commercial driver’s license with endorsements for double/triple trailers and tankers.

Education & Credentials

A 2013 graduate of the Gerry Spence Trial Lawyers College in Dubois, Wyoming, Joe is rated AV Preeminent™ by Martindale-Hubbell — the highest peer rating for exceptional legal ability and ethics. He is among the first nine attorneys nationwide to earn board certification in Truck Accident Law from the National Board of Trial Advocacy.

Recognition & Leadership

Joe received the Roadway Safety Award from the American Association for Justice (AAJ) for his commitment to improving highway safety.
 He currently serves as Co-Chair of the Academy of Truck Accident Attorneys (ATAA) Safety Committee, advocating for higher safety standards across the trucking industry.

Professional Involvement

Joe serves on the faculty of the AAJ Advanced Trial Advocacy College: Litigating Truck Collision Cases (2015 & 2024).
 He is an active member of AAJ’s Trucking Litigation Group and sits on the Board of Regents for the Academy of Truck Accident Attorneys.

Experience

Joe frequently consults and co-counsels on complex commercial truck cases. His proven track record includes numerous successful trials against motor carriers and truck leasing companies — delivering justice for victims of commercial vehicle accidents.

Mo Bunnell

Bunnell Idea Group, Inc.

Ryan C. Grelecki

Bunnell Idea Group, Inc.

Roy E. Sexton

Vedder Price

Mo Bunnell

Bunnell Idea Group, Inc.

Mo Bunnell helps complex organizations grow by scaling business development skills across their organizations and creating a growth-oriented culture. He is an author, podcast host, and founder of Bunnell Idea Group (BIG), which has trained tens of thousands of professionals in business development.

Education & Credentials

Fellow of the Society of Actuaries (passed all actuarial exams to earn their highest designation)

Recognition & Leadership

Author of Give to Grow and The Snowball System; host of the podcast Real Relationships Real Revenue

Experience

Started career as an actuary, earning the Fellow of the Society of Actuaries designation. Founded Bunnell Idea Group and developed the GrowBIG® training system. Works with hundreds of clients including some of the largest, most prestigious service-based organizations.

Mo Bunnell

Bunnell Idea Group, Inc.

Mo Bunnell helps complex organizations grow by scaling business development skills across their organizations and creating a growth-oriented culture. He is an author, podcast host, and founder of Bunnell Idea Group (BIG), which has trained tens of thousands of professionals in business development.

Education & Credentials

Fellow of the Society of Actuaries (passed all actuarial exams to earn their highest designation)

Recognition & Leadership

Author of Give to Grow and The Snowball System; host of the podcast Real Relationships Real Revenue

Experience

Started career as an actuary, earning the Fellow of the Society of Actuaries designation. Founded Bunnell Idea Group and developed the GrowBIG® training system. Works with hundreds of clients including some of the largest, most prestigious service-based organizations.

Ryan C. Grelecki

Bunnell Idea Group, Inc.

Ryan C. Grelecki, J.D., is a GrowBIG® Master Facilitator, Coach & Global Consultant with Bunnell Idea Group, specializing in business development training and coaching across various industries.

Education & Credentials

J.D.

Experience

Over a decade of experience facilitating GrowBIG® training and coaching professionals across various industries. Has deployed the program across diverse organizations, leveraged it as a business development professional, and delivered and coached the program worldwide. Background includes consulting, big law practice, and tech start-up sales.

Roy E. Sexton

Vedder Price

Roy Sexton is the Chief Marketing Officer at Vedder Price, responsible for developing and implementing the firm’s overall marketing strategy and overseeing all marketing department projects and personnel.

Recognition & Leadership

Recognized by Crain's, INvolve People, and Corp! Magazine for his leadership capabilities, particularly as an executive within the LGBTQ+ community.

Professional Involvement

Active international board member of the Legal Marketing Association (LMA) beginning in 2020; elected as the organization's International President from 2023 to 2024. Served as board member for Michigan-based charitable organizations including Mosaic Youth Theatre of Detroit and Ronald McDonald House Charities.

Experience

Over 25 years of experience in various industries with nearly 15 years in legal marketing at prominent global firms. Expertise includes public relations and marketing planning, business development strategy, digital and social media outreach, attorney onboarding and practice development.

Plans

Proven CLE solutions for every legal professional

Access type Individual Purchase Basic Premium Most Popular Corporate CLE Plan
Price
$95 – $245
Price varies based
on the course duration
of 1 to 3+ hours
$395/year
One-time purchase
Custom
based on firm size
Access type Pay per class Unlimited annual access Unlimited access for all firm members
Number of Available Webinars 1 1,000+ 1,000+
Number of New Webinars Added Yearly Limited 500+ 500+
Earn "Live" CLE credit Included Included Included
Ability to Ask Questions During
the Presentation via a Chat Box
Included Included Included
Attend "Live" Re-Broadcasts Included Included Included
Exclusive Partner Webinars & Events Included Included
Special credits (Ethics, Elimination
of Bias, etc.)
Included Included
Instant Certificates After Completion Included Included
Personalized CLE Platform Included Included
Live Conferences Included
Bootcamps Included
Individual Purchase
Basic
Premium
Corporate CLE Plan
$95 – $245
Price varies based
on the course duration
of 1 to 3+ hours
Access type Pay per
class
Number of Available Webinars 1
Number of New Webinars Added Yearly Limited
Earn "Live" CLE credit Included
Ability to Ask Questions During
the Presentation via a Chat Box
Included
Attend "Live" Re-Broadcasts Included
Exclusive Partner Webinars & Events
Special credits (Ethics, Elimination
of Bias, etc.)
Instant Certificates After Completion
Personalized CLE Platform
Live Conferences
Bootcamps

Why Attend

Why this 
program matters

Mastering relationship development equips legal practitioners with essential skills to build trust, retain clients, and systematically generate referrals that drive sustainable practice growth.
90%
Of legal malpractice claims stem from poor client communication rather than inadequate application of the law, according to ABA research.
25%+
Increase in law firm profits can result from just a 5% improvement in client retention rates, per Harvard Business Review research.
71%
Of new law firm engagements begin through referral generation, making relationship-based business development the primary source of new clients.
72%
Of potential legal clients will move on to another firm if they don’t receive a response within 24 hours of initial contact.

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Join live events with top attorneys and real-world case insights.
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Attend expert-led sessions in real time and earn accredited CLE credit from anywhere.
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Deep-dive training programs designed to build advanced, practical legal skills fast.
Expanding practice
Expand your expertise and grow your client reach with new practice areas.
Live conferences
Join live events with top attorneys and real-world case insights.
Live webinars
Attend expert-led sessions in real time and earn accredited CLE credit from anywhere.
Legal Bootcamps
Deep-dive training programs designed to build advanced, practical legal skills fast.

MCLE Credits

Alabama
Pending
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Approved
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Approved
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Approved
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Pending
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Approved
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Pending
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No Required
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Approved
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Pending
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Pending
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No Required
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No Required
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Approved
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Pending
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Approved
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Pending
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Approved
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Approved
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Approved
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Approved
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Approved
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Pending
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Not Eligible
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Approved
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Pending
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Pending
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Pending

Alabama

Requirements

The Alabama State Bar MCLE Commission requires attorneys to complete 12 credits, including 1 ethics, by December 31 of each year. All credits must be reported by February 15 of the following year. A maximum of 12 credits, including 1 ethics credit, may be carried over for 1 year only.  

Formats

  • Attorneys can earn unlimited “live” credit through live seminars, live webcasts, and co-sponsored locations with MyLAWCLE-Alabama approved programs
  • Attorneys are limited to 6 credits per compliance period of “online” programs through MyLAwCLE On-Demand programs