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Beyond the Billable Hour: Mastering Relationship Development to Build a Thriving Legal Practice

Practical strategies for attorneys to build trust-based client relationships, prioritize key connections, and systematize business development for long-term practice growth.

2025-10-01 14:00:00

Program Details

2025-10-01 14:00:00

Program Details

2025-10-01 14:00:00

Over 1,000+ webinars

2025-10-01 14:00:00

Course Overview

Building Trust-Based Client Relationships

2025-10-01 14:00:00

Participants will learn proven strategies for deepening client relationships and creating sustainable business development systems. These techniques help legal professionals build practices through authentic connection rather than transactional interactions.

Format

CLE Credit

2h CLE Credits

Level

Intermediate

Length

2

Key topics that will be covered

01
Trust Building
Move from transactional thinking to trust-based relationships using attention and consistent follow-up.
02
Protomoi List
Identify and prioritize the 10-15 relationships most critical to your future success.
03
Give to Get
Design valuable offerings that demonstrate what working with you is actually like.
04
Six Influence Levers
Apply reciprocity, likability, authority, scarcity, social proof, and commitment strategically.
05
Staying Top of Mind
Send consistent, concise touchpoints referencing client priorities and personal details.
06
Weekly Systems
Complete three relationship-building actions weekly for 150 meaningful interactions annually.

Program schedule

clock 2:00 pm - 3:00 pm EST

Shifting from Transactional Thinking to Trust-Based Relationships

This session explores the fundamental mindset shift required for effective business development—moving from viewing relationships as transactions to building genuine trust and likability. Participants will learn a three-step process for building trust: falling in love with clients’ problems, giving them the experience of working with you, and following up with frequency.

Mo BunnellMo Bunnell
Ryan C. GreleckiRyan C. Grelecki
Roy E. SextonRoy E. Sexton
clock 3:10 pm - 3:40 pm EST

Identifying and Prioritizing Your Most Important Relationships

Learn about the protomoi concept—identifying the relationships disproportionately correlated to your future success. This session covers three scientific principles for deepening relationships: frequency through consistent contact, discovering uncommon commonalities, and creating mutual benefit through reciprocal value exchange.

Mo BunnellMo Bunnell
Ryan C. GreleckiRyan C. Grelecki
Roy E. SextonRoy E. Sexton
clock 3:40 pm - 4:10 pm EST

Implementing Systems to Stay Top of Mind

This session provides actionable frameworks for consistent relationship development, including the give-to-get strategy and the six levers of influence. Participants will learn how to systematize weekly business development actions, leverage existing content assets, and build sustainable habits for staying connected with key relationships.

Mo BunnellMo Bunnell
Ryan C. GreleckiRyan C. Grelecki
Roy E. SextonRoy E. Sexton
Mo Bunnell

Mo Bunnell

Bunnell Idea Group, Inc.

Ryan C. Grelecki

Ryan C. Grelecki

Bunnell Idea Group, Inc.

Roy E. Sexton

Roy E. Sexton

Vedder Price

Mo Bunnell

Mo Bunnell

Bunnell Idea Group, Inc.

Mo Bunnell helps complex organizations grow by scaling business development skills across their organizations and creating a growth-oriented culture. He is an author, podcast host, and founder of Bunnell Idea Group (BIG), which has trained tens of thousands of professionals in business development.

Education & Credentials

Fellow of the Society of Actuaries (passed all actuarial exams to earn their highest designation)

Recognition & Leadership

Author of Give to Grow and The Snowball System; host of the podcast Real Relationships Real Revenue

Experience

Started career as an actuary, earning the Fellow of the Society of Actuaries designation. Founded Bunnell Idea Group and developed the GrowBIG® training system. Works with hundreds of clients including some of the largest, most prestigious service-based organizations.
Ryan C. Grelecki

Ryan C. Grelecki

Bunnell Idea Group, Inc.

Ryan C. Grelecki, J.D., is a GrowBIG® Master Facilitator, Coach & Global Consultant with Bunnell Idea Group, specializing in business development training and coaching across various industries.

Education & Credentials

J.D.

Experience

Over a decade of experience facilitating GrowBIG® training and coaching professionals across various industries. Has deployed the program across diverse organizations, leveraged it as a business development professional, and delivered and coached the program worldwide. Background includes consulting, big law practice, and tech start-up sales.
Roy E. Sexton

Roy E. Sexton

Vedder Price

Roy Sexton is the Chief Marketing Officer at Vedder Price, responsible for developing and implementing the firm’s overall marketing strategy and overseeing all marketing department projects and personnel.

Recognition & Leadership

Recognized by Crain's, INvolve People, and Corp! Magazine for his leadership capabilities, particularly as an executive within the LGBTQ+ community.

Professional Involvement

Active international board member of the Legal Marketing Association (LMA) beginning in 2020; elected as the organization's International President from 2023 to 2024. Served as board member for Michigan-based charitable organizations including Mosaic Youth Theatre of Detroit and Ronald McDonald House Charities.

Experience

Over 25 years of experience in various industries with nearly 15 years in legal marketing at prominent global firms. Expertise includes public relations and marketing planning, business development strategy, digital and social media outreach, attorney onboarding and practice development.
Mo Bunnell

Mo Bunnell

Bunnell Idea Group, Inc.

Mo Bunnell helps complex organizations grow by scaling business development skills across their organizations and creating a growth-oriented culture. He is an author, podcast host, and founder of Bunnell Idea Group (BIG), which has trained tens of thousands of professionals in business development.

Education & Credentials

Fellow of the Society of Actuaries (passed all actuarial exams to earn their highest designation)

Recognition & Leadership

Author of Give to Grow and The Snowball System; host of the podcast Real Relationships Real Revenue

Experience

Started career as an actuary, earning the Fellow of the Society of Actuaries designation. Founded Bunnell Idea Group and developed the GrowBIG® training system. Works with hundreds of clients including some of the largest, most prestigious service-based organizations.
Ryan C. Grelecki

Ryan C. Grelecki

Bunnell Idea Group, Inc.

Ryan C. Grelecki, J.D., is a GrowBIG® Master Facilitator, Coach & Global Consultant with Bunnell Idea Group, specializing in business development training and coaching across various industries.

Education & Credentials

J.D.

Experience

Over a decade of experience facilitating GrowBIG® training and coaching professionals across various industries. Has deployed the program across diverse organizations, leveraged it as a business development professional, and delivered and coached the program worldwide. Background includes consulting, big law practice, and tech start-up sales.
Roy E. Sexton

Roy E. Sexton

Vedder Price

Roy Sexton is the Chief Marketing Officer at Vedder Price, responsible for developing and implementing the firm’s overall marketing strategy and overseeing all marketing department projects and personnel.

Recognition & Leadership

Recognized by Crain's, INvolve People, and Corp! Magazine for his leadership capabilities, particularly as an executive within the LGBTQ+ community.

Professional Involvement

Active international board member of the Legal Marketing Association (LMA) beginning in 2020; elected as the organization's International President from 2023 to 2024. Served as board member for Michigan-based charitable organizations including Mosaic Youth Theatre of Detroit and Ronald McDonald House Charities.

Experience

Over 25 years of experience in various industries with nearly 15 years in legal marketing at prominent global firms. Expertise includes public relations and marketing planning, business development strategy, digital and social media outreach, attorney onboarding and practice development.

Credits by state

AK2.0
AL2.0
AR2.0
AZ2.0
CA2.0
CO2.0
CT2.0
DC2.0
DE2.0
FL2.0
GA2.5
HI2.0
IA2.0
ID2.0
IL2.5
IN0.3
KS2.0
KY2.0
LA2.0
MA2.0
MD2.0
ME2.0
MI2.0
MN2.5
MO2.4
MS2.0
MT2.0
NC2.0
ND2.0
NE2.0
NH120.0
NJ2.4
NM2.0
NV2.5
NY2.0
OH2.0
OK2.5
OR2.0
PA2.5
RI2.5
SC2.0
SD2.0
TN2.5
TX2.5
UT2.0
VA2.0
VT2.0
WA2.3
WI2.0
WV2.4
WY2.0

Upcoming Live Online CLE Broadcasts

1000+

Live stream programs

24/7

Access to live webinars & recordings

70,000+

Trusted by Legal Professionals

1000+

Live stream programs

24/7

Access to live webinars & recordings

70,000+

Trusted by Legal Professionals

1000+

Live stream programs

24/7

Access to live webinars & recordings

10,000+

Trusted by Legal Professionals

1000+

Live stream programs

24/7

Access to live webinars & recordings

70,000+

Trusted by Legal Professionals

MCLE Credits

Alabama
Pending
Alaska
Approved
Arizona
Approved
Arkansas
Approved
California
Approved
Colorado
Pending
Connecticut
Approved
Delaware
Pending
District of Columbia
No Required
Florida
Approved
Georgia
Approved
Hawaii
Approved
Idaho
Pending
Illinois
Approved
Indiana
Approved
Iowa
Pending
Kansas
Pending
Kentucky
Pending
Louisiana
Pending
Maine
Pending
Maryland
No Required
Massachusetts
No Required
Michigan
No Required
Minnesota
Approved
Mississippi
Pending
Missouri
Approved
Montana
Pending
Nebraska
Pending
Nevada
Approved
New Hampshire
Approved
New Jersey
Approved
New Mexico
Approved
New York
Approved
North Carolina
Pending
North Dakota
Approved
Ohio
Approved
Oklahoma
Pending
Oregon
Pending
Pennsylvania
Approved
Rhode Island
Pending
South Carolina
Pending
South Dakota
No Required
Tennessee
Approved
Texas
Approved
Utah
Pending
Vermont
Approved
Virginia
Not Eligible
Washington
Approved
West Virginia
Pending
Wisconsin
Pending
Wyoming
Pending

Alabama

Requirements

The Alabama State Bar MCLE Commission requires attorneys to complete 12 credits, including 1 ethics, by December 31 of each year. All credits must be reported by February 15 of the following year. A maximum of 12 credits, including 1 ethics credit, may be carried over for 1 year only.  

Formats

  • Attorneys can earn unlimited “live” credit through live seminars, live webcasts, and co-sponsored locations with MyLAWCLE-Alabama approved programs
  • Attorneys are limited to 6 credits per compliance period of “online” programs through MyLAwCLE On-Demand programs