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Program Details
2025-10-01 14:00:00
Over 1,000+ webinars
Course Overview
2025-10-01 14:00:00
2h CLE Credits
Intermediate
2
This session explores the fundamental mindset shift required for effective business development—moving from viewing relationships as transactions to building genuine trust and likability. Participants will learn a three-step process for building trust: falling in love with clients’ problems, giving them the experience of working with you, and following up with frequency.
Mo Bunnell
Ryan C. Grelecki
Roy E. SextonLearn about the protomoi concept—identifying the relationships disproportionately correlated to your future success. This session covers three scientific principles for deepening relationships: frequency through consistent contact, discovering uncommon commonalities, and creating mutual benefit through reciprocal value exchange.
Mo Bunnell
Ryan C. Grelecki
Roy E. SextonThis session provides actionable frameworks for consistent relationship development, including the give-to-get strategy and the six levers of influence. Participants will learn how to systematize weekly business development actions, leverage existing content assets, and build sustainable habits for staying connected with key relationships.
Mo Bunnell
Ryan C. Grelecki
Roy E. Sexton
Bunnell Idea Group, Inc.

Bunnell Idea Group, Inc.

Vedder Price

Bunnell Idea Group, Inc.
Mo Bunnell helps complex organizations grow by scaling business development skills across their organizations and creating a growth-oriented culture. He is an author, podcast host, and founder of Bunnell Idea Group (BIG), which has trained tens of thousands of professionals in business development.

Bunnell Idea Group, Inc.
Ryan C. Grelecki, J.D., is a GrowBIG® Master Facilitator, Coach & Global Consultant with Bunnell Idea Group, specializing in business development training and coaching across various industries.

Vedder Price
Roy Sexton is the Chief Marketing Officer at Vedder Price, responsible for developing and implementing the firm’s overall marketing strategy and overseeing all marketing department projects and personnel.

Bunnell Idea Group, Inc.
Mo Bunnell helps complex organizations grow by scaling business development skills across their organizations and creating a growth-oriented culture. He is an author, podcast host, and founder of Bunnell Idea Group (BIG), which has trained tens of thousands of professionals in business development.

Bunnell Idea Group, Inc.
Ryan C. Grelecki, J.D., is a GrowBIG® Master Facilitator, Coach & Global Consultant with Bunnell Idea Group, specializing in business development training and coaching across various industries.

Vedder Price
Roy Sexton is the Chief Marketing Officer at Vedder Price, responsible for developing and implementing the firm’s overall marketing strategy and overseeing all marketing department projects and personnel.
Requirements
The Alabama State Bar MCLE Commission requires attorneys to complete 12 credits, including 1 ethics, by December 31 of each year. All credits must be reported by February 15 of the following year. A maximum of 12 credits, including 1 ethics credit, may be carried over for 1 year only.
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