Building Your Professional Brand: Legal, Ethical, and Practical Strategies in the Digital Age

Julie Steiner
Julie Steiner | Western New England University

Her current scholarly focus is on digital education, including the use of cutting edge tools to advance knowledge building. Professor Steiner has published in the areas of enforcement theory and policy reform. Professor Steiner has published in the areas of enforcement theory and policy reform.

On-Demand: March 5, 2025

1.5 hour CLE

Tuition: $195.00
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Program Summary

Mindset Requirement: Come Prepared to Think “Outside the Box”

In an era where a digital presence is nearly as important as legal expertise, lawyers must navigate the complexities of personal branding while adhering to professional and ethical obligations. This CLE will explore how attorneys can effectively build their reputations through digital platforms, including LinkedIn, blogs, podcasts, and other cutting-edge social media distribution channels, while avoiding pitfalls related to advertising and workplace rules, confidentiality, and client solicitation. With real-world examples, attendees will gain insight into current trends, regulatory considerations, and best practices for maintaining credibility, professionalism, and compliance in an increasingly digital legal landscape.

Key topics to be discussed:

  • How attorneys can effectively build their reputations through digital platforms
  • Avoid pitfalls related to advertising and workplace rules, confidentiality, and client solicitation
  • Real-world examples
  • Insight into current trends, regulatory considerations, and best practices for maintaining credibility, professionalism, and compliance in an increasingly digital legal landscape

Closed-captioning available

Speakers

Speaker_Julie Steiner_myLawCLEJulie Steiner | Western New England University

Professor Steiner teaches Cannabis Law and Policy, Torts, Environmental, Land Use, and Introduction to Law.

Her current scholarly focus is on digital education, including the use of cutting edge tools to advance knowledge building. Professor Steiner has published in the areas of enforcement theory and policy reform. Her scholarship has appeared in numerous journals, including the Boston University Law Review, William and Mary Environmental Law and Policy Review, Santa Clara Law Review, Marquette Law Review, and Environmental Law Reporter.

You can read about Professor Steiner’s thought leadership as a member of the Digital Learning Advisory Panel here: https://www.aspenpublishing.com/resources/digital-learning-advisory-panel; and, in Cannabis Law and Policy here: https://businesswest.com/blog/wnes-julie-steiner-has-led-the-way-in-cannabis-law-education/

A passionate educator, Professor Steiner has been recognized for teaching excellence. She is a six-time recipient of the Catherine J. Jones Professor of Year Award (2022, 2021, 2019, 2015, 2013, 2012). Prior to joining the faculty of Western New England University School of Law, Professor Steiner was a member of the full-time faculty at St. John’s University School of Law where she received the honor of Professor of the Year (2009) and the Dean’s Teaching Award (2008).

Recently, Professor Steiner teamed up with Professor Joseph W. Glannon of Suffolk Law School, author of the popular Glannon Guides and Examples and Explanations, and Professor Patrick Shin, Vice Dean at Suffolk Law School, to create PracticePerfect Torts. Produced by Aspen Publishing, PracticePerfect Torts breaks the subject down into its component parts, presents the doctrine through interactive animated video modules, and measures the students’ ability to apply the material and associate it with connected concepts through a variety of quiz questions with corresponding answers.

Professor Steiner is frequently cited in the media for her expertise in cannabis law, including in Forbes, New England Public Radio, MassLive, 22News, BusinessWest and the Cannabis Business Times. Professor Steiner has also lectured and been quoted extensively about environmental and tort law.

Professor Steiner graduated as Edward F. Hennessey Distinguished Scholar and a Paul J. Liacos Scholar, cum laude, from Boston University School of Law. She was a Visiting Student of International and Comparative Law at Oxford University, St. Catherine’s College (Hilary Term, 1994). Upon graduation, she clerked for the Honorable Peter W. Kilborn of the Massachusetts Land Court. She received her B.A., summa cum laude, in English and Political Science with Honors, from Syracuse University.

Prior to joining the legal academy, Steiner was a litigator with the New York firms of K&L Gates, LLP, and Dewey Ballantine, LLP, where she focused on environmental law and land use matters. Her pro bono practice included service as a Voluntary Appellate Defender in tandem with the New York Office of the Appellate Defender.

Agenda

I. How attorneys can effectively build their reputations through digital platforms | 3:30pm – 3:50pm

II. Avoid pitfalls related to advertising and workplace rules, confidentiality, and client solicitation | 3:50pm – 4:10pm

III. Real-world examples | 4:10pm – 4:30pm

Break | 4:30pm – 4:40pm

IV. Insight into current trends, regulatory considerations, and best practices for maintaining credibility, professionalism, and compliance in an increasingly digital legal landscape | 4:40pm – 5:10pm

Credits

Alaska

Approved for CLE Credits
1.5 General

Our programs are CLE-eligible through Alaska’s recognition of multi-jurisdictional reciprocity.
Alabama

Approved for Self-Study Credits
1.5 General

Arkansas

Approved for CLE Credits
1.5 General

Arizona

Approved for CLE Credits
1.5 General

California

Approved for CLE Credits
1.5 General

Colorado

Pending CLE Approval
1.5 General

Connecticut

Approved for CLE Credits
1.5 Ethics / Professionalism

District of Columbia

No MCLE Required
1.5 CLE Hour(s)

Delaware

Pending CLE Approval
1.5 General

Florida

Approved for CLE Credits
2 General

Georgia

Approved for CLE Credits
1.5 General

Hawaii

Approved for CLE Credits
1.8 General

Iowa

Pending CLE Approval
1.5 General

Idaho

Pending CLE Approval
1.5 General

Illinois

Pending CLE Approval
1.5 General

Indiana

Pending CLE Approval
1.5 NLS Credit

Kansas

Pending CLE Approval
1.5 Law Practice Management

Kentucky

Pending CLE Approval
1.5 General

Louisiana

Pending CLE Approval
1.5 Law Office Management

Massachusetts

No MCLE Required
1.5 CLE Hour(s)

Maryland

No MCLE Required
1.5 CLE Hour(s)

Maine

Pending CLE Approval
1.5 General

Michigan

No MCLE Required
1.5 CLE Hour(s)

Minnesota

Approved for Self-Study Credits
1.5 General

Missouri

Approved for Self-Study Credits
1.8 General

Mississippi

Pending CLE Approval
1.5 General

Montana

Approved for Self-Study Credits
1.5 General

North Carolina

Pending CLE Approval
1.5 General

North Dakota

Approved for CLE Credits
1.5 General

Our programs are CLE-eligible through North Dakota’s recognition of multi-jurisdictional reciprocity. Section 1, Policy 1.14
Nebraska

Pending CLE Approval
1.5 General

myLawCLE reports attendance to Nebraska on each attorney’s behalf for all programs. Please do not self-report.
New Hampshire

Approved for CLE Credits
90 Ethics / Professionalism

As of July 1, 2014, the NHMCLE Board no longer provides pre- or post-approval of courses. Attendees must self-determine whether a program is eligible for credit, and self-report their attendance online at www.nhbar.org, based on qualification provisions of Rule 53.
New Jersey

Approved for CLE Credits
1.8 General

Our programs are CLE-eligible through New Jersey’s recognition of multi-jurisdictional reciprocity, except for the courses required under BCLE Reg. 201:2
New Mexico

Approved for Self-Study Credits
1.5 General

Nevada

Approved for Self-Study Credits
1.5 General

New York

Approved for CLE Credits
1.8 General

Our programs are CLE-eligible through New York’s Approved Jurisdiction Group “B”.
Ohio

Pending CLE Approval
1.5 General

Oklahoma

Pending CLE Approval
2 General

Oregon

Pending CLE Approval
1.5 General

Pennsylvania

Approved for Self-Study Credits
1.5 General

Rhode Island

Pending CLE Approval
2 General

South Carolina

Pending CLE Approval
1.5 General

South Dakota

No MCLE Required
1.5 CLE Hour(s)

Tennessee

Approved for Self-Study Credits
1.5 General

Texas

Approved for CLE Credits
1.5 General

Utah

Pending CLE Approval
1.5 General

Virginia

Not Eligible
1.5 General Hours

Vermont

Approved for CLE Credits
1.5 Law Practice Programming

Washington

Approved via Attorney Submission
1.5 Other (Office Management)

Receive CLE credit in Washignton via attorney submission.
West Virginia

Pending CLE Approval
1.8 General

Wyoming

Pending CLE Approval
1.5 General

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