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Earning the Call: How Attorneys Can Cultivate Trusted Relationships with Journalists

2025-06-26 13:00:00

2025-06-26 13:00:00

Over 1,000+ webinars

Practical strategies for attorneys to build trusted journalist relationships while maintaining ethical obligations and crafting compelling media messages.

2025-06-26 13:00:00

Practical strategies for attorneys to build trusted journalist relationships while maintaining ethical obligations and crafting compelling media messages.

2025-06-26 13:00:00

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Trusted by Legal Professionals

1000+

Live stream programs

24/7

Access to live webinars & recordings

10,000+

Trusted by Legal Professionals

1000+

Live stream programs

24/7

Access to live webinars & recordings

10,000+

Trusted by Legal Professionals

1000+

Live stream programs

24/7

Access to live webinars & recordings

10,000+

Trusted by Legal Professionals

Course Overview

Earning Media Trust: Attorney-Journalist Engagement Strategies

Participants will learn how to build productive relationships with journalists while maintaining ethical obligations. Practical techniques for crafting compelling messages and navigating media interactions will enhance visibility and client service.

Journalist Workflows

Understand deadlines, beats, and vetting processes.

Storytelling Skills

Translate complex legal issues into compelling soundbites.

Proactive Engagement

Build lasting relationships through strategic outreach.

Ethical Boundaries

Navigate confidentiality and extrajudicial statement rules.

Course Overview

Earning Media Trust: Attorney-Journalist Engagement Strategies

Participants will learn how to build productive relationships with journalists while maintaining ethical obligations. Practical techniques for crafting compelling messages and navigating media interactions will enhance visibility and client service.

Journalist Workflows

Understand deadlines, beats, and vetting processes.

Storytelling Skills

Translate complex legal issues into compelling soundbites.

Proactive Engagement

Build lasting relationships through strategic outreach.

Ethical Boundaries

Navigate confidentiality and extrajudicial statement rules.

Why Attend

Why this 
program matters

Understanding effective media engagement strategies enables attorneys to communicate compelling narratives, protect client interests, and build credibility while maintaining ethical obligations in an increasingly media-driven legal landscape.
79%
Of U.S. journalists who use social media for work say it helps them find sources for their stories. (Pew Research Center, 2022 Survey of U.S. Journalists)
89%
Of law firms maintain a presence on social media according to the ABA Legal Technology Survey Report. (American Bar Association 2022 Legal Technology Survey)
46%
Of journalists use social media to connect with experts or interview subjects for stories. (Cision 2024 State of the Media Report)
29%
Of attorneys confirmed gaining or retaining clients as a direct result of their social media presence. (ABA Tech Report 2020 – Websites & Marketing Survey)

Agenda

Session 1

Understanding How Journalists Vet Sources and Develop Trust

Session 2

Practical Tips for Proactive Media Engagement Strategies

Break

Scheduled Break for Attendee Refreshment

Session 3

Case Study Discussion: Successful Legal Media Engagement

Session 4

Building Long-Term Media Relationships Within Ethical Boundaries

clock 1:00 pm - 1:30 pm EST

Understanding How Journalists Vet Sources and Develop Trust

Kristin Volk

Tucker Ellis LLP

Lori Jane Gliha

Scripps News

This session explores the different types of journalists attorneys may encounter and what makes stories compelling to media professionals. Participants will learn how journalists find and vet legal sources, understand deadline pressures, and discover the key qualities that build lasting trust with reporters.

Kristin Volk

Tucker Ellis LLP

Lori Jane Gliha

Scripps News

clock 1:30 pm - 2:00 pm EST

Practical Tips for Proactive Media Engagement Strategies

Kristin Volk

Tucker Ellis LLP

Lori Jane Gliha

Scripps News

Attorneys will master Simple Storytelling Skills including the headline-first approach, rule of three, and creating comparative analogies that translate complex legal concepts. This session covers proactive outreach strategies and clarifies critical distinctions between on-the-record, off-the-record, and background communications.

Kristin Volk

Tucker Ellis LLP

Lori Jane Gliha

Scripps News

clock 2:00 pm - 2:10 pm EST

Scheduled Break for Attendee Refreshment

Kristin Volk

Tucker Ellis LLP

Lori Jane Gliha

Scripps News

A brief intermission allowing participants to refresh and prepare for the remaining sessions. Use this time to reflect on key takeaways from the first half of the program.

Kristin Volk

Tucker Ellis LLP

Lori Jane Gliha

Scripps News

clock 2:10 pm - 2:40 pm EST

Case Study Discussion: Successful Legal Media Engagement

Kristin Volk

Tucker Ellis LLP

Lori Jane Gliha

Scripps News

Real-world examples illustrate effective attorney-journalist collaboration, including medical malpractice cases, civil rights investigations, and expert legal commentary. Participants will analyze what made these media engagements successful and learn about potential risks such as documentary footage being used in future proceedings.

Kristin Volk

Tucker Ellis LLP

Lori Jane Gliha

Scripps News

clock 2:40 pm - 3:10 pm EST

Building Long-Term Media Relationships Within Ethical Boundaries

Kristin Volk

Tucker Ellis LLP

Lori Jane Gliha

Scripps News

This session addresses critical ethical considerations including Model Rules 1.6, 3.6, and 5.3, and the distinctions between attorney-client privilege and client confidentiality. Attorneys will learn best practices for obtaining client consent, establishing firm media policies, and providing value to journalists while maintaining professional responsibility.

Kristin Volk

Tucker Ellis LLP

Lori Jane Gliha

Scripps News

01 05
Prev
Next

Key topics that will be covered

What will you learn

Attorneys will learn how to understand media workflows, craft compelling messages, and build lasting professional relationships with reporters while maintaining ethical obligations.

What will you gain

Attorneys will gain practical guidance on proactive media engagement strategies, simple storytelling skills, and methods for cultivating trusted relationships with journalists.

Journalist Types
Understand differences between print, broadcast, local, national, specialty, and investigative journalists.
Compelling Stories
Stories with human emotion and broad relatability resonate most with journalists.
Storytelling Skills
Use headline-first approach, rule of three, and comparative analogies for interviews.
Building Trust
Be honest, reliable, responsive, and respectful of journalist deadlines and ethics.
Ethical Boundaries
Never discuss client matters without clear written consent per Rule 1.6.
Media Policies
Law firms should implement formal media engagement policies, training, and documentation procedures.

What will you learn

Attorneys will learn how to understand media workflows, craft compelling messages, and build lasting professional relationships with reporters while maintaining ethical obligations.

What will you gain

Attorneys will gain practical guidance on proactive media engagement strategies, simple storytelling skills, and methods for cultivating trusted relationships with journalists.

Plans

Proven CLE solutions for every legal professional

Access type Individual Purchase Basic Premium Most Popular Corporate CLE Plan
Price
$95 – $245
Price varies based
on the course duration
of 1 to 3+ hours
$395/year
One-time purchase
Custom
based on firm size
Access type Pay per class Unlimited annual access Unlimited access for all firm members
Number of Available Webinars 1 1,000+ 1,000+
Number of New Webinars Added Yearly Limited 500+ 500+
Earn "Live" CLE credit Included Included Included
Ability to Ask Questions During
the Presentation via a Chat Box
Included Included Included
Attend "Live" Re-Broadcasts Included Included Included
Exclusive Partner Webinars & Events Included Included
Special credits (Ethics, Elimination
of Bias, etc.)
Included Included
Instant Certificates After Completion Included Included
Personalized CLE Platform Included Included
Live Conferences Included
Bootcamps Included
Individual Purchase
Basic
Premium
Corporate CLE Plan
$95 – $245
Price varies based
on the course duration
of 1 to 3+ hours
Access type Pay per
class
Number of Available Webinars 1
Number of New Webinars Added Yearly Limited
Earn "Live" CLE credit Included
Ability to Ask Questions During
the Presentation via a Chat Box
Included
Attend "Live" Re-Broadcasts Included
Exclusive Partner Webinars & Events
Special credits (Ethics, Elimination
of Bias, etc.)
Instant Certificates After Completion
Personalized CLE Platform
Live Conferences
Bootcamps

speakers

Joe Ervin

The Law Firm for Truck Safety, LLP
A Partner at The Law Firm for Truck Safety. He focuses exclusively on cases involving commercial motor vehicle crashes and wrongful death. Joe also holds a valid class “A” commercial driver’s license with endorsements for double/triple trailers and tankers.

Education & Credentials

A 2013 graduate of the Gerry Spence Trial Lawyers College in Dubois, Wyoming, Joe is rated AV Preeminent™ by Martindale-Hubbell — the highest peer rating for exceptional legal ability and ethics. He is among the first nine attorneys nationwide to earn board certification in Truck Accident Law from the National Board of Trial Advocacy.

Recognition & Leadership

Joe received the Roadway Safety Award from the American Association for Justice (AAJ) for his commitment to improving highway safety.
 He currently serves as Co-Chair of the Academy of Truck Accident Attorneys (ATAA) Safety Committee, advocating for higher safety standards across the trucking industry.

Professional Involvement

Joe serves on the faculty of the AAJ Advanced Trial Advocacy College: Litigating Truck Collision Cases (2015 & 2024).
 He is an active member of AAJ’s Trucking Litigation Group and sits on the Board of Regents for the Academy of Truck Accident Attorneys.

Experience

Joe frequently consults and co-counsels on complex commercial truck cases. His proven track record includes numerous successful trials against motor carriers and truck leasing companies — delivering justice for victims of commercial vehicle accidents.

Kevin Foley

Reminger Co
A Partner at The Law Firm for Truck Safety. He focuses exclusively on cases involving commercial motor vehicle crashes and wrongful death. Joe also holds a valid class “A” commercial driver’s license with endorsements for double/triple trailers and tankers.

Education & Credentials

A 2013 graduate of the Gerry Spence Trial Lawyers College in Dubois, Wyoming, Joe is rated AV Preeminent™ by Martindale-Hubbell — the highest peer rating for exceptional legal ability and ethics. He is among the first nine attorneys nationwide to earn board certification in Truck Accident Law from the National Board of Trial Advocacy.

Recognition & Leadership

Joe received the Roadway Safety Award from the American Association for Justice (AAJ) for his commitment to improving highway safety.
 He currently serves as Co-Chair of the Academy of Truck Accident Attorneys (ATAA) Safety Committee, advocating for higher safety standards across the trucking industry.

Professional Involvement

Joe serves on the faculty of the AAJ Advanced Trial Advocacy College: Litigating Truck Collision Cases (2015 & 2024).
 He is an active member of AAJ’s Trucking Litigation Group and sits on the Board of Regents for the Academy of Truck Accident Attorneys.

Experience

Joe frequently consults and co-counsels on complex commercial truck cases. His proven track record includes numerous successful trials against motor carriers and truck leasing companies — delivering justice for victims of commercial vehicle accidents.

Grant H. Lawson

The Law Firm for Truck Safety, LLP
A Partner at The Law Firm for Truck Safety. He focuses exclusively on cases involving commercial motor vehicle crashes and wrongful death. Joe also holds a valid class “A” commercial driver’s license with endorsements for double/triple trailers and tankers.

Education & Credentials

A 2013 graduate of the Gerry Spence Trial Lawyers College in Dubois, Wyoming, Joe is rated AV Preeminent™ by Martindale-Hubbell — the highest peer rating for exceptional legal ability and ethics. He is among the first nine attorneys nationwide to earn board certification in Truck Accident Law from the National Board of Trial Advocacy.

Recognition & Leadership

Joe received the Roadway Safety Award from the American Association for Justice (AAJ) for his commitment to improving highway safety.
 He currently serves as Co-Chair of the Academy of Truck Accident Attorneys (ATAA) Safety Committee, advocating for higher safety standards across the trucking industry.

Professional Involvement

Joe serves on the faculty of the AAJ Advanced Trial Advocacy College: Litigating Truck Collision Cases (2015 & 2024).
 He is an active member of AAJ’s Trucking Litigation Group and sits on the Board of Regents for the Academy of Truck Accident Attorneys.

Experience

Joe frequently consults and co-counsels on complex commercial truck cases. His proven track record includes numerous successful trials against motor carriers and truck leasing companies — delivering justice for victims of commercial vehicle accidents.

Kristin Volk

Tucker Ellis LLP

Lori Jane Gliha

Scripps News

Kristin Volk

Tucker Ellis LLP

Kristin Volk leverages her prior career as an investigative journalist to support the litigation teams at Tucker Ellis, a full-service law firm with 240 lawyers and nearly a dozen locations nationwide.

Education & Credentials

J.D. and MBA from the University of Toledo; Bachelor's degree in communications from Denison University; Master's in journalism from Northwestern University.

Recognition & Leadership

Emmy Award for uncovering mismanagement within a disgraced government agency; State award for uncovering troubling conditions of state-sponsored homes for individuals with mental health issues.

Experience

Before becoming an attorney, spent more than a decade as a broadcast journalist in Washington, DC, New York, Chicago, and Cleveland. Worked for various news bureaus including the Scripps National Investigative Unit in Washington, D.C. At ABC News in New York, worked with Diane Sawyer, Charlie Gibson and the late Barbara Walters on in-depth stories. At NewsChannel 5 in Cleveland, covered the discovery of the three Cleveland women who had been missing for roughly a decade.

Kristin Volk

Tucker Ellis LLP

Kristin Volk leverages her prior career as an investigative journalist to support the litigation teams at Tucker Ellis, a full-service law firm with 240 lawyers and nearly a dozen locations nationwide.

Education & Credentials

J.D. and MBA from the University of Toledo; Bachelor's degree in communications from Denison University; Master's in journalism from Northwestern University.

Recognition & Leadership

Emmy Award for uncovering mismanagement within a disgraced government agency; State award for uncovering troubling conditions of state-sponsored homes for individuals with mental health issues.

Experience

Before becoming an attorney, spent more than a decade as a broadcast journalist in Washington, DC, New York, Chicago, and Cleveland. Worked for various news bureaus including the Scripps National Investigative Unit in Washington, D.C. At ABC News in New York, worked with Diane Sawyer, Charlie Gibson and the late Barbara Walters on in-depth stories. At NewsChannel 5 in Cleveland, covered the discovery of the three Cleveland women who had been missing for roughly a decade.

Lori Jane Gliha

Scripps News

Lori Jane Gliha is an ethical, enterprising, award-winning national investigative reporter for Scripps News, known for exclusive, national, in-depth investigations, hard-hitting interviews, and continuous coverage of important issues.

Education & Credentials

Degree in Broadcast Journalism at the University of Southern California, graduated Summa cum Laude as the Outstanding Broadcast Journalism Undergraduate; minored in Spanish.

Recognition & Leadership

2025 duPont-Columbia Award for investigation into the deadliest mass shooting of 2023 in Lewiston, Maine; Two national Edward R. Murrow Awards; IRE award for long-form video journalism.

Experience

National investigative reporter covering issues including the use of ketamine by paramedics to sedate agitated people, fentanyl poisonings among babies, toddlers, and young children, and gun violence.

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The program will cover not just how to deduct these expenses but what documentation you need to maintain to make sure you are audit proof if Uncle Sam comes calling!

In this new expanded webinar, Eric and Leighanne will review other benefits like converting your practice to an S Corporation, retirement planning and discuss apps that can help tie all this together and make your record keeping a breeze!

Who Should Attend:

  • Self-Employed Attorneys in a partnership
  • Solo Attorneys running their own firm
  • Any attorney considering opening their own firm

Don’t miss this opportunity to transform the way you think about taxes—and take home the tools you need to save thousands year after year.

Key topics to be discussed:

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  • How to choose the best business entity (and where to set it up) to maximize tax advantages
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Date / Time: December 31, 2025

  • 1:00 pm – 4:20 pm Eastern
  • 12:00 pm – 3:20 pm Central
  • 11:00 am – 2:20 pm Mountain
  • 10:00 am – 1:20 pm Pacific

Closed-captioning available

2026-03-27 13:00:00

Learn generative AI fundamentals and build custom GPTs to automate legal workflows—no coding required.

October 30, 2025

2 Hours Program

MCLE Credits

This program begins with the foundations of generative AI, introducing large language models and transformer architecture, then moves into practical applications for legal professionals. Participants will learn how to design and deploy custom GPTs in OpenAI and build agent-based automations in Microsoft Copilot, both of which enable legal teams to streamline repetitive work across transactional matters, litigation management, and broader legal operations. The program also highlights how to use OpenAI projects and Microsoft’s integrated tools to scale and organize AI-driven efficiencies across the legal function.

Key topics to be discussed:

  • Foundations of generative AI
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Date / Time: December 19, 2025

  • 2:00 pm – 4:10 pm Eastern
  • 1:00 pm – 3:10 pm Central
  • 12:00 pm – 2:10 pm Mountain
  • 11:00 am – 1:10 pm Pacific

Closed-captioning available

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Comprehensive guide to revocable and irrevocable trusts covering structure, tax implications, Medicaid planning, and practical administration strategies for estate planners.

March 30, 2026

2 Hours Program

MCLE Credits

Session I – Considerations: Revocable vs. Irrevocable – Georgia Bender

In this session, attorney Georgia Bender will present a brief analysis of the structures and considerations involved in revocable and irrevocable trusts and when each type of trust may be appropriate. Next, Ms. Bender will go into a broad discussion of revocable trusts and the advantages they bring in flexibility of administration, probate avoidance, and estate tax planning. She’ll then review who might be an ideal candidate for this type of trust.

Key topics to be discussed:

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    • Life circumstances
  • Revocable trusts
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    • Estate taxes
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Session II – Irrevocable Trusts and Trust Administration – Joseph Donohue

In this session, Attorney Joseph Donohue will review four common types of irrevocable trusts and the contexts in which they are best used. Next, Mr. Donohue will offer some helpful drafting tips for trusts. Lastly, he will dive into topics surrounding trust administration from tax reporting to key phases, avoiding trust contests, and drafting documents to protect your fiduciary clients.

Key topics to be discussed:

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    • Separate EIN needs
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    • Avoiding trust contests
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Date / Time: December 11, 2025

  • 1:00 pm – 3:10 pm Eastern
  • 12:00 pm – 2:10 pm Central
  • 11:00 am – 1:10 pm Mountain
  • 10:00 am – 12:10 pm Pacific

Closed-captioning available

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FAQ

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Yes — the Basic Unlimited Pass gives members access to all online live, replay, and on-demand CLEs, excluding only the live conferences. With the Premium Unlimited Pass, members receive access to over 11 multi-day live conferences as well.

Yes — myLawCLE is an officially accredited CLE provider and seeks CLE approval in all 50 states. Our live webinars, on-demand programs, and replays meet or exceed state bar requirements, ensuring your CLE credits are fully recognized wherever you practice.

Yes — after completing the CLE webinar, attendees select their state for CLE credit and fill out an online evaluation form. Once submitted, a CLE certificate is emailed to them and uploaded to their dashboard.

Yes — myLawCLE develops CLE programs meeting all required CLE types, including mental health, ethics, professionalism, technology, substance abuse, and elimination of bias.

myLawCLE maintains all CLE programs in its library for 12 months following the original broadcast date. Attendees can access any program that remains available in the system during this period.

Yes — all of myLawCLE’s programs are originally broadcast live, with a chat box available for attendees to submit questions during the webinar. Additionally, replays and on-demand versions offer email correspondence with the presenters for any follow-up questions.

Expand Your Legal Expertise

Expanding practice
Expand your expertise and grow your client reach with new practice areas.
Live conferences
Join live events with top attorneys and real-world case insights.
Live webinars
Attend expert-led sessions in real time and earn accredited CLE credit from anywhere.
Legal Bootcamps
Deep-dive training programs designed to build advanced, practical legal skills fast.
Expanding practice
Expand your expertise and grow your client reach with new practice areas.
Live conferences
Join live events with top attorneys and real-world case insights.
Live webinars
Attend expert-led sessions in real time and earn accredited CLE credit from anywhere.
Legal Bootcamps
Deep-dive training programs designed to build advanced, practical legal skills fast.

MCLE Credits

Alabama
Pending
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Approved
Arizona
Approved
Arkansas
Approved
California
Approved
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Pending
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Approved
Delaware
Pending
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No Required
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Approved
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Approved
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Approved
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Pending
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Approved
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Approved
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Pending
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Pending
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Pending
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No Required
Massachusetts
No Required
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No Required
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Approved
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Pending
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Approved
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Pending
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Approved
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Approved
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Approved
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Approved
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Approved
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Pending
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Approved
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Pending
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Approved
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Approved
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Approved
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Pending
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Approved
Virginia
Not Eligible
Washington
Approved
West Virginia
Pending
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Approved
Wyoming
Pending

Alabama

Requirements

The Alabama State Bar MCLE Commission requires attorneys to complete 12 credits, including 1 ethics, by December 31 of each year. All credits must be reported by February 15 of the following year. A maximum of 12 credits, including 1 ethics credit, may be carried over for 1 year only.  

Formats

  • Attorneys can earn unlimited “live” credit through live seminars, live webcasts, and co-sponsored locations with MyLAWCLE-Alabama approved programs
  • Attorneys are limited to 6 credits per compliance period of “online” programs through MyLAwCLE On-Demand programs