Dr. Ken Broda Bahm | Persuasion Strategies

Dr. Ken Broda-Bahm has provided research and strategic advice on several hundred cases across the country for the past 21 years, applying a doctorate in communication emphasizing the areas of legal persuasion and rhetoric. As a tenured Associate Professor of Communication Studies, Dr. Broda-Bahm has taught courses including legal communication, argumentation, persuasion, and research methods. He has trained and consulted in 19 countries around the world and is Past President of the American Society of Trial Consultants.

REPRESENTATIVE EXPERIENCE

Dr. Broda-Bahm provided a full spectrum of services on an agricultural products liability bellwether and a follow-up trial associated with property damage in 2008 – 2009. The services included focus groups, venue comparisons, community attitude surveys, mock trial, graphics recommendations, opening statement strategy and messaging, preparation of more than two dozen witnesses, a shadow jury, a recommended closing argument outline and juror post-trial interviews. The case ended in a bellwether verdict in our clients’ favor followed by a settlement of all remaining cases. Dr. Broda-Bahm has provided frequent on-call assistance in a wide range of employment arbitrations for several large transportation companies based in Denver.

His involvement is aimed at enhancing the message and improving arbitration outcomes by providing strategic advice, developing a case theme and opening statement recommendations, helping witnesses testify effectively, creating cross-examination plans for adverse witnesses, and advising on persuasive demonstrative exhibits.

I. How to Understand the Reptile and Know It Is Being Used Against You | 2:00pm – 2:15pm

II. How to Protect Your Witnesses Against Reptile Themes in Discovery | 2:15pm – 2:30pm

III. How to Counter a Reptile Voir Dire | 2:30pm – 2:45pm

IV. How to Tell a ‘Mongoose’ Story in Direct and Cross Examination (to Counter the Reptile) | 2:45pm – 3:00pm