David Crum | US Legal Groups & Cardinal Concepts

David is the CEO of both US Legal Groups – a divorce and family law firm with nearly 100 employees in three states and seven locations – and Cardinal Concepts, a marketing agency that supports David’s firms and also provides full scope marketing services to other law firms across the United States. He is the author of Confessions of a Divorce Assassin: What You Really Need to Know About Your Case, Your Kids and Your Lawyer.

Brent Harkins | US Legal Groups & Cardinal Concepts

Brent is the CMO of both US Legal Groups – a divorce and family law firm with nearly 100 employees in three states and seven locations – and Cardinal Concepts, a marketing agency that supports US Legal Groups and also provides full scope marketing services to other law firms across the United States. Brent is a high-level expert in digital marketing for the legal space, as well as a true innovator in creating and executing marketing and growth plans for US law firms.

I. Leadership and Mindset | 11:00am – 11:40am

• How to embrace the growth mindset Free Exercise Clause
• The joy of missing out: Using selective attention to explode your productivity
• Creating and sharing a compelling vision for your firm

II. Recruiting | 11:40am – 12:00pm

• Creating a compensation model that attracts top talent
• How and where to recruit your dream team

Break | 12:00pm – 12:10pm

III. Financial Management and Growth Metrics | 12:10pm – 12:30pm

• Budgeting and forecasting for expansion
• Key performance indicators (KPIs) for gauging firm success

IV. Outreach | 12:30pm – 1:10pm

• The only communication channels that matter
• How to build your business development team