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Storytelling in Negotiations: Crafting Persuasive Narratives in Settlements and Mediations

2025-03-18 13:00:00

2025-03-18 13:00:00

2 Credits

Explore how storytelling techniques can transform negotiations and mediations, using narrative strategies to build trust and achieve better settlements.

2025-03-18 13:00:00

Explore how storytelling techniques can transform negotiations and mediations, using narrative strategies to build trust and achieve better settlements.

2025-03-18 13:00:00

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Trusted by Legal Professionals

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Trusted by Legal Professionals

Course Overview

Mastering Storytelling Strategies for Settlement Success

Participants will learn to craft persuasive narratives that build trust and drive resolution in negotiation and mediation settings. These techniques leverage neuroscience principles to achieve better outcomes for clients.

Key topics that will be covered

What will you learn

Attorneys will learn how storytelling creates physiological responses like oxytocin release and neural coupling that build trust and empathy essential for successful dispute resolution.

What will you gain

Attorneys will gain practical narrative frameworks, metaphor techniques, and ethical guidelines to craft persuasive stories that achieve better negotiation and mediation outcomes.

Neuroscience Foundations
Stories trigger oxytocin release, neural coupling, and cardiac synchrony to build trust.
Persuasion Psychology
Master ethos, logos, and pathos to create maximum influence in negotiations.
Narrative Structures
Use shared values, origin, and “what if” story frameworks strategically.
Metaphor Techniques
Transform complex legal issues into simple, memorable images that resonate.
Collaborative Frameworks
Apply rewind, bridge-building, and forward-facing techniques to find resolution.
Ethical Boundaries
Balance persuasion with truthfulness while respecting client autonomy and culture.

What will you learn

Attorneys will learn how storytelling creates physiological responses like oxytocin release and neural coupling that build trust and empathy essential for successful dispute resolution.

What will you gain

Attorneys will gain practical narrative frameworks, metaphor techniques, and ethical guidelines to craft persuasive stories that achieve better negotiation and mediation outcomes.

Agenda

Session 1

Preface: Understanding Storytelling's Role in Dispute Resolution

Session 2

The Psychology of Persuasion in Negotiations

Session 3

Crafting Effective Narratives for Negotiation Success

Session 4

Break

Session 5

Storytelling Techniques and Frameworks in Practice

Session 6

Practical Strategies for Different Stakeholders and Settings

Session 7

Conclusion, Key Takeaways, and Interactive Q&A

clock 1:00 pm - 1:10 pm EST

Preface: Understanding Storytelling's Role in Dispute Resolution

Deborah V. Pagnotta

ULUstory, PBC

This opening session establishes the unique role of storytelling in negotiation and mediation contexts, distinguishing it from trial and appellate settings. Participants will explore key learning objectives including crafting narratives for settlement, understanding audience needs, and identifying relevant stories to build rapport.

Deborah V. Pagnotta

ULUstory, PBC

clock 1:10 pm - 1:30 pm EST

The Psychology of Persuasion in Negotiations

Deborah V. Pagnotta

ULUstory, PBC

Delve into the neuroscience behind storytelling and how it triggers oxytocin release, neural coupling, and cardiac synchrony to build trust and empathy. This session examines emotional versus rational decision-making, how stories impact perceptions of fairness, and their use in distributive versus integrative bargaining approaches.

Deborah V. Pagnotta

ULUstory, PBC

clock 1:30 pm - 2:00 pm EST

Crafting Effective Narratives for Negotiation Success

Deborah V. Pagnotta

ULUstory, PBC

Learn the key elements of compelling narratives including structure, shared values, and strategic framing techniques. Through the Bayer/Roundup case study and other examples, discover how to transform complex data into persuasive stories that highlight common interests and achieve favorable settlements.

Deborah V. Pagnotta

ULUstory, PBC

clock 2:00 pm - 2:10 pm EST

Break

Deborah V. Pagnotta

ULUstory, PBC

A short break allowing participants to refresh and reflect on the material covered. Use this time to prepare questions for the upcoming practical sessions on storytelling techniques.

Deborah V. Pagnotta

ULUstory, PBC

clock 2:10 pm - 2:40 pm EST

Storytelling Techniques and Frameworks in Practice

Deborah V. Pagnotta

ULUstory, PBC

Explore practical storytelling tools including metaphors, collaborative frameworks like the ‘Once Upon a Time’ structure, and techniques for walking in someone else’s shoes. This session addresses balancing empathy with advocacy, adapting stories for skeptical audiences, and avoiding ethical pitfalls like exaggeration or misrepresentation.

Deborah V. Pagnotta

ULUstory, PBC

clock 2:40 pm - 3:00 pm EST

Practical Strategies for Different Stakeholders and Settings

Deborah V. Pagnotta

ULUstory, PBC

Master the art of tailoring narratives for clients, opposing counsel, and mediators by adjusting tone and content appropriately. Learn when and how to effectively incorporate visual aids, personal connection techniques, and supporting materials to enhance your storytelling impact.

Deborah V. Pagnotta

ULUstory, PBC

clock 3:00 pm - 3:10 pm EST

Conclusion, Key Takeaways, and Interactive Q&A

Deborah V. Pagnotta

ULUstory, PBC

Summarize the essential narrative techniques for negotiation success and receive actionable steps for immediate implementation in practice. Engage in interactive Q&A to address specific challenges and scenarios participants may encounter in their dispute resolution work.

Deborah V. Pagnotta

ULUstory, PBC

01 07
Prev
Next

speakers

Joe Ervin

The Law Firm for Truck Safety, LLP
A Partner at The Law Firm for Truck Safety. He focuses exclusively on cases involving commercial motor vehicle crashes and wrongful death. Joe also holds a valid class “A” commercial driver’s license with endorsements for double/triple trailers and tankers.

Education & Credentials

A 2013 graduate of the Gerry Spence Trial Lawyers College in Dubois, Wyoming, Joe is rated AV Preeminent™ by Martindale-Hubbell — the highest peer rating for exceptional legal ability and ethics. He is among the first nine attorneys nationwide to earn board certification in Truck Accident Law from the National Board of Trial Advocacy.

Recognition & Leadership

Joe received the Roadway Safety Award from the American Association for Justice (AAJ) for his commitment to improving highway safety.
 He currently serves as Co-Chair of the Academy of Truck Accident Attorneys (ATAA) Safety Committee, advocating for higher safety standards across the trucking industry.

Professional Involvement

Joe serves on the faculty of the AAJ Advanced Trial Advocacy College: Litigating Truck Collision Cases (2015 & 2024).
 He is an active member of AAJ’s Trucking Litigation Group and sits on the Board of Regents for the Academy of Truck Accident Attorneys.

Experience

Joe frequently consults and co-counsels on complex commercial truck cases. His proven track record includes numerous successful trials against motor carriers and truck leasing companies — delivering justice for victims of commercial vehicle accidents.

Kevin Foley

Reminger Co
A Partner at The Law Firm for Truck Safety. He focuses exclusively on cases involving commercial motor vehicle crashes and wrongful death. Joe also holds a valid class “A” commercial driver’s license with endorsements for double/triple trailers and tankers.

Education & Credentials

A 2013 graduate of the Gerry Spence Trial Lawyers College in Dubois, Wyoming, Joe is rated AV Preeminent™ by Martindale-Hubbell — the highest peer rating for exceptional legal ability and ethics. He is among the first nine attorneys nationwide to earn board certification in Truck Accident Law from the National Board of Trial Advocacy.

Recognition & Leadership

Joe received the Roadway Safety Award from the American Association for Justice (AAJ) for his commitment to improving highway safety.
 He currently serves as Co-Chair of the Academy of Truck Accident Attorneys (ATAA) Safety Committee, advocating for higher safety standards across the trucking industry.

Professional Involvement

Joe serves on the faculty of the AAJ Advanced Trial Advocacy College: Litigating Truck Collision Cases (2015 & 2024).
 He is an active member of AAJ’s Trucking Litigation Group and sits on the Board of Regents for the Academy of Truck Accident Attorneys.

Experience

Joe frequently consults and co-counsels on complex commercial truck cases. His proven track record includes numerous successful trials against motor carriers and truck leasing companies — delivering justice for victims of commercial vehicle accidents.

Grant H. Lawson

The Law Firm for Truck Safety, LLP
A Partner at The Law Firm for Truck Safety. He focuses exclusively on cases involving commercial motor vehicle crashes and wrongful death. Joe also holds a valid class “A” commercial driver’s license with endorsements for double/triple trailers and tankers.

Education & Credentials

A 2013 graduate of the Gerry Spence Trial Lawyers College in Dubois, Wyoming, Joe is rated AV Preeminent™ by Martindale-Hubbell — the highest peer rating for exceptional legal ability and ethics. He is among the first nine attorneys nationwide to earn board certification in Truck Accident Law from the National Board of Trial Advocacy.

Recognition & Leadership

Joe received the Roadway Safety Award from the American Association for Justice (AAJ) for his commitment to improving highway safety.
 He currently serves as Co-Chair of the Academy of Truck Accident Attorneys (ATAA) Safety Committee, advocating for higher safety standards across the trucking industry.

Professional Involvement

Joe serves on the faculty of the AAJ Advanced Trial Advocacy College: Litigating Truck Collision Cases (2015 & 2024).
 He is an active member of AAJ’s Trucking Litigation Group and sits on the Board of Regents for the Academy of Truck Accident Attorneys.

Experience

Joe frequently consults and co-counsels on complex commercial truck cases. His proven track record includes numerous successful trials against motor carriers and truck leasing companies — delivering justice for victims of commercial vehicle accidents.

Deborah V. Pagnotta

ULUstory, PBC

Deborah V. Pagnotta

ULUstory, PBC

Entrepreneur, lawyer, trainer, mediator, professor, and VP/HR who specializes in helping people communicate more effectively using storytelling to connect, persuade, teach, team build, and manage conflict across barriers.

Education & Credentials

College education in Boston; attended boarding schools in Europe; gap year in Detroit.

Experience

Founded ULUstory in 2021, a science-based storytelling platform designed to help users find, build and share true stories to create sustainable trust, empathy and connection. Previous roles include lawyer, trainer, mediator, professor, VP/HR, and entrepreneur.

Deborah V. Pagnotta

ULUstory, PBC

Entrepreneur, lawyer, trainer, mediator, professor, and VP/HR who specializes in helping people communicate more effectively using storytelling to connect, persuade, teach, team build, and manage conflict across barriers.

Education & Credentials

College education in Boston; attended boarding schools in Europe; gap year in Detroit.

Experience

Founded ULUstory in 2021, a science-based storytelling platform designed to help users find, build and share true stories to create sustainable trust, empathy and connection. Previous roles include lawyer, trainer, mediator, professor, VP/HR, and entrepreneur.

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