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Storytelling Mastery for Lawyers: Crafting Narratives That Persuade

Mastering storytelling techniques for trial lawyers: crafting compelling narratives, engaging juries, and integrating persuasive stories throughout litigation.

2025-11-13 14:00:00

Program Details

2025-11-13 14:00:00

2025-11-13 14:00:00

Over 1,000+ webinars

Program Details

2025-11-13 14:00:00

Program Details

2025-11-13 14:00:00

Over 1,000+ webinars

2025-11-13 14:00:00

Course Overview

Mastering Courtroom Storytelling Techniques

2025-11-13 14:00:00

Participants will learn to craft compelling trial narratives that engage juries and drive favorable verdicts. These practical techniques apply to openings, witness examination, and closing arguments.

Format

CLE Credit

2h CLE Credits

Level

Intermediate

Length

2

Key topics that will be covered

01
Story Foundation
Effective trials require storytelling, not just evidence presentation.
02
Listening Skills
Great storytellers first listen to facts, witnesses, and feedback from others.
03
Chronology Building
Build chronologies with dates, descriptions, citations, and witness sources throughout the case.
04
Opening Statements
Never read from scripts; use broad outlines and protect your credibility.
05
Witness Integration
Use witnesses to show the story and highlight core themes effectively.
06
Closing Arguments
Start preparation early, manage time, and engage all five juror senses.

Program schedule

clock 2:00 pm - 2:20 pm EST

Mastering the Power of Story Over Facts

This session explores why trials are fundamentally about storytelling rather than presenting evidence. Participants learn that effective narratives focus on people rather than events, and discover how listening forms the foundation for making jurors truly care about your case.

Barbara A. MartinezBarbara A. Martinez
Daniel I. SmallDaniel I. Small
clock 2:20 pm - 2:40 pm EST

Transforming Headlines Into Compelling Storylines

Learn techniques for breaking complex cases into understandable narrative threads that resonate with juries. This session demonstrates how to weave multiple story elements together using memorable themes and how to counter opposing narratives by telling a more complete story.

Barbara A. MartinezBarbara A. Martinez
Daniel I. SmallDaniel I. Small
clock 2:40 pm - 3:00 pm EST

Developing Short Clear and Powerful Stories

Discover practical methods for collecting story ideas from case inception and developing core narrative elements including conflict, motive, and justice. This session covers humanizing witnesses, avoiding dangerous assumptions, and ensuring your story fits both the facts and your client.

Barbara A. MartinezBarbara A. Martinez
Daniel I. SmallDaniel I. Small
clock 3:10 pm - 3:30 pm EST

Using Chronology to Structure Your Narrative

Explore why chronology matters as an organizational tool that mirrors natural human thinking patterns. Participants learn to build comprehensive chronologies with sources, witnesses, and waypoints while creating visual timelines that help juries follow complex case narratives.

Barbara A. MartinezBarbara A. Martinez
Daniel I. SmallDaniel I. Small
clock 3:30 pm - 3:50 pm EST

Integrating Storytelling Throughout Every Trial Phase

This session covers storytelling techniques for opening statements, witness examination, and closing arguments. Learn to avoid common mistakes like reading from scripts, discover how to use witnesses as storytellers, and master delivery elements including tone, pace, and sensory imagery.

Barbara A. MartinezBarbara A. Martinez
Daniel I. SmallDaniel I. Small
clock 3:50 pm - 4:10 pm EST

Overcoming Common Storytelling Challenges for Lawyers

Address practical obstacles lawyers face in narrative advocacy, including getting feedback outside the legal bubble. This session explores testing stories with diverse audiences, avoiding improper emotional appeals, and leveraging stranger perspectives to anticipate jury concerns.

Barbara A. MartinezBarbara A. Martinez
Daniel I. SmallDaniel I. Small
Barbara A. Martinez

Barbara A. Martinez

Holland & Knight

Daniel I. Small

Daniel I. Small

Holland & Knight

Barbara A. Martinez

Barbara A. Martinez

Holland & Knight

An experienced trial attorney focusing on white collar defense, internal corporate investigations, anti-human trafficking and supply chain management, and corporate compliance. She is a member of the firm’s White-Collar Defense and Investigations Team as well as the Global Compliance and Investigations Team.

Recognition & Leadership

Chambers USA 2025 recognized Ms. Martinez for her defense work in white-collar crime and government investigations.

Experience

Prior to joining Holland & Knight, Ms. Martinez served more than 22 years at the U.S. Department of Justice, both at the U.S. Attorney's Office for the Southern District of Florida and at the Criminal Fraud Section in Washington, D.C. She prosecuted economic crime cases including healthcare fraud, bank fraud, wire fraud, and money laundering. She also prosecuted cases involving human trafficking, immigration violations, extortion, cybercrimes, crimes against children and other transnational crimes. She tried numerous complex federal jury trials as lead counsel and served as chief of the Special Prosecutions Section and human trafficking coordinator for the Southern District of Florida.
Daniel I. Small

Daniel I. Small

Holland & Knight

A partner practicing in litigation with a focus on witness preparation, dispute strategies, government and internal investigations, white-collar criminal law and complex civil litigation. He has extensive investigation, jury trial and other litigation experience.

Education & Credentials

Lecturer on Law at Harvard Law School.

Recognition & Leadership

Received various awards and commendations for his work as a prosecutor. Has written several books on litigation for the American Bar Association, including Preparing Witnesses, Going To Trial and Lessons Learned from a Life on Trial. Frequent television, radio and newspaper commentator, and host of Holland & Knight's Powerful Witness Prep Podcast Series and The Trial Lawyer's Handbook Podcast Series.

Professional Involvement

Since 2013, has worked pro bono with lawyers and judges in Uzbekistan on reforming their judicial system and Rule of Law issues, conducting workshops on trial advocacy, speaking at public events and lecturing at Tashkent State University of Law. Has also spoken on Rule of Law issues with groups from Turkey and Russia. Gives CLE programs throughout the country.

Experience

Prior to private practice, Mr. Small was a prosecutor for the U.S. Department of Justice, trying RICO, corruption, financial and regulatory cases. He also served as general counsel for a publicly traded healthcare management firm, overseeing in-house legal and risk management staff, outside counsel, litigation, compliance, and contracting. He has represented witnesses, plaintiffs and defendants in investigations, administrative proceedings, and civil and criminal litigation involving government regulation, healthcare entities, education institutions, and financial institutions.
Barbara A. Martinez

Barbara A. Martinez

Holland & Knight

An experienced trial attorney focusing on white collar defense, internal corporate investigations, anti-human trafficking and supply chain management, and corporate compliance. She is a member of the firm’s White-Collar Defense and Investigations Team as well as the Global Compliance and Investigations Team.

Recognition & Leadership

Chambers USA 2025 recognized Ms. Martinez for her defense work in white-collar crime and government investigations.

Experience

Prior to joining Holland & Knight, Ms. Martinez served more than 22 years at the U.S. Department of Justice, both at the U.S. Attorney's Office for the Southern District of Florida and at the Criminal Fraud Section in Washington, D.C. She prosecuted economic crime cases including healthcare fraud, bank fraud, wire fraud, and money laundering. She also prosecuted cases involving human trafficking, immigration violations, extortion, cybercrimes, crimes against children and other transnational crimes. She tried numerous complex federal jury trials as lead counsel and served as chief of the Special Prosecutions Section and human trafficking coordinator for the Southern District of Florida.
Daniel I. Small

Daniel I. Small

Holland & Knight

A partner practicing in litigation with a focus on witness preparation, dispute strategies, government and internal investigations, white-collar criminal law and complex civil litigation. He has extensive investigation, jury trial and other litigation experience.

Education & Credentials

Lecturer on Law at Harvard Law School.

Recognition & Leadership

Received various awards and commendations for his work as a prosecutor. Has written several books on litigation for the American Bar Association, including Preparing Witnesses, Going To Trial and Lessons Learned from a Life on Trial. Frequent television, radio and newspaper commentator, and host of Holland & Knight's Powerful Witness Prep Podcast Series and The Trial Lawyer's Handbook Podcast Series.

Professional Involvement

Since 2013, has worked pro bono with lawyers and judges in Uzbekistan on reforming their judicial system and Rule of Law issues, conducting workshops on trial advocacy, speaking at public events and lecturing at Tashkent State University of Law. Has also spoken on Rule of Law issues with groups from Turkey and Russia. Gives CLE programs throughout the country.

Experience

Prior to private practice, Mr. Small was a prosecutor for the U.S. Department of Justice, trying RICO, corruption, financial and regulatory cases. He also served as general counsel for a publicly traded healthcare management firm, overseeing in-house legal and risk management staff, outside counsel, litigation, compliance, and contracting. He has represented witnesses, plaintiffs and defendants in investigations, administrative proceedings, and civil and criminal litigation involving government regulation, healthcare entities, education institutions, and financial institutions.

Credits by state

AK2.0
AL2.0
AR2.0
AZ2.0
CA2.0
CO2.0
CT2.0
DC2.0
DE2.0
FL2.5
GA2.0
HI2.0
IA2.0
ID2.0
IL2.0
IN2.0
KS2.0
KY2.0
LA2.0
MA2.0
MD2.0
ME2.0
MI2.0
MN2.0
MO2.4
MS2.0
MT2.0
NC2.0
ND2.0
NE2.0
NH120.0
NJ2.4
NM2.0
NV2.0
NY2.0
OH2.0
OK2.0
OR2.0
PA2.0
RI2.0
SC2.0
SD2.0
TN2.0
TX2.0
UT2.0
VA2.0
VT2.0
WA2.0
WI2.0
WV2.4
WY2.0

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Live stream programs

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Trusted by Legal Professionals

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Trusted by Legal Professionals

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Live stream programs

24/7

Access to live webinars & recordings

70,000+

Trusted by Legal Professionals

MCLE Credits

Alabama
Pending
Alaska
Approved
Arizona
Approved
Arkansas
Approved
California
Approved
Colorado
Approved
Connecticut
Approved
Delaware
Pending
District of Columbia
No Required
Florida
Approved
Georgia
Approved
Hawaii
Approved
Idaho
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Illinois
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Indiana
Approved
Iowa
Pending
Kansas
Approved
Kentucky
Pending
Louisiana
Pending
Maine
Pending
Maryland
No Required
Massachusetts
No Required
Michigan
No Required
Minnesota
Approved
Mississippi
Pending
Missouri
Approved
Montana
Approved
Nebraska
Pending
Nevada
Approved
New Hampshire
Approved
New Jersey
Approved
New Mexico
Approved
New York
Approved
North Carolina
Pending
North Dakota
Approved
Ohio
Approved
Oklahoma
Pending
Oregon
Approved
Pennsylvania
Approved
Rhode Island
Pending
South Carolina
Pending
South Dakota
No Required
Tennessee
Approved
Texas
Approved
Utah
Approved
Vermont
Approved
Virginia
Approved
Washington
Approved
West Virginia
Approved
Wisconsin
Approved
Wyoming
Approved

Alabama

Requirements

The Alabama State Bar MCLE Commission requires attorneys to complete 12 credits, including 1 ethics, by December 31 of each year. All credits must be reported by February 15 of the following year. A maximum of 12 credits, including 1 ethics credit, may be carried over for 1 year only.  

Formats

  • Attorneys can earn unlimited “live” credit through live seminars, live webcasts, and co-sponsored locations with MyLAWCLE-Alabama approved programs
  • Attorneys are limited to 6 credits per compliance period of “online” programs through MyLAwCLE On-Demand programs