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Strategic Storytelling and Publishing for Attorneys: How storytelling can transform your legal practice

2025-07-11 13:00:00

2025-07-11 13:00:00

2 Credits

Master strategic storytelling to differentiate your legal practice, build client trust, and transform your experiences into powerful marketing assets.

2025-07-11 13:00:00

Master strategic storytelling to differentiate your legal practice, build client trust, and transform your experiences into powerful marketing assets.

2025-07-11 13:00:00

1000+

Live stream programs

24/7

Access to live webinars & recordings

70,000+

Trusted by Legal Professionals

1000+

Live stream programs

24/7

Access to live webinars & recordings

70,000+

Trusted by Legal Professionals

1000+

Live stream programs

24/7

Access to live webinars & recordings

70,000+

Trusted by Legal Professionals

1000+

Live stream programs

24/7

Access to live webinars & recordings

70,000+

Trusted by Legal Professionals

Key topics that will be covered

What will you learn

Attorneys will learn a comprehensive framework for using strategic storytelling to differentiate themselves in a crowded legal marketplace and build trust with clients.

What will you gain

Attorneys will gain increased revenue, new clients, enhanced reputation, boosted credibility, speaking opportunities, media opportunities, and lasting memorability.

Brand Identity
You are a brand and your content differentiates you in the crowded space.
Story Science
Stories activate multiple brain areas and release oxytocin and dopamine for connection.
Six Power Stories
Master origin stories, case studies, cautionary tales, and behind-the-scenes content.
Story Formula
Begin with a hook, explain conflict, share insights, connect back to brand.
Book Strategy
A book is your reputation in hardcover form that attracts clients.
Content Repurposing
Turn one story into website, social media, articles, emails, and book chapters.

What will you learn

Attorneys will learn a comprehensive framework for using strategic storytelling to differentiate themselves in a crowded legal marketplace and build trust with clients.

What will you gain

Attorneys will gain increased revenue, new clients, enhanced reputation, boosted credibility, speaking opportunities, media opportunities, and lasting memorability.

Agenda

Session 1

Positioning Your Story as a Trusted Legal Authority

Session 2

Attracting Clients and High-Value Opportunities Through Storytelling

Session 3

Building Authentic Client Relationships and Community Leadership

clock 1:00 pm - 2:00 pm EST

Positioning Your Story as a Trusted Legal Authority

Melanie Herschorn

Big Impact Books

Learn why storytelling matters in a crowded legal marketplace with over 1.3 million attorneys competing for attention. Discover the science behind how stories affect the brain and build trust, and explore the six power stories that establish your authority—from your origin story to client case studies.

Melanie Herschorn

Big Impact Books

clock 2:10 pm - 2:40 pm EST

Attracting Clients and High-Value Opportunities Through Storytelling

Melanie Herschorn

Big Impact Books

Explore how your personal narrative becomes a renewable marketing resource that can be transformed across multiple platforms including books, social media, and websites. Learn the proven story formula of hook, conflict, resolution, and brand connection that drives measurable business growth and attracts ideal clients.

Melanie Herschorn

Big Impact Books

clock 2:40 pm - 3:10 pm EST

Building Authentic Client Relationships and Community Leadership

Melanie Herschorn

Big Impact Books

Gain actionable strategies for ethical storytelling that protects client confidentiality while showcasing your values and impact. Master the do’s and don’ts of professional storytelling, learn to measure your results, and discover how to tailor your core stories for diverse audiences to solidify your reputation as a leader in the profession.

Melanie Herschorn

Big Impact Books

01 03
Prev
Next

speakers

Joe Ervin

The Law Firm for Truck Safety, LLP
A Partner at The Law Firm for Truck Safety. He focuses exclusively on cases involving commercial motor vehicle crashes and wrongful death. Joe also holds a valid class “A” commercial driver’s license with endorsements for double/triple trailers and tankers.

Education & Credentials

A 2013 graduate of the Gerry Spence Trial Lawyers College in Dubois, Wyoming, Joe is rated AV Preeminent™ by Martindale-Hubbell — the highest peer rating for exceptional legal ability and ethics. He is among the first nine attorneys nationwide to earn board certification in Truck Accident Law from the National Board of Trial Advocacy.

Recognition & Leadership

Joe received the Roadway Safety Award from the American Association for Justice (AAJ) for his commitment to improving highway safety.
 He currently serves as Co-Chair of the Academy of Truck Accident Attorneys (ATAA) Safety Committee, advocating for higher safety standards across the trucking industry.

Professional Involvement

Joe serves on the faculty of the AAJ Advanced Trial Advocacy College: Litigating Truck Collision Cases (2015 & 2024).
 He is an active member of AAJ’s Trucking Litigation Group and sits on the Board of Regents for the Academy of Truck Accident Attorneys.

Experience

Joe frequently consults and co-counsels on complex commercial truck cases. His proven track record includes numerous successful trials against motor carriers and truck leasing companies — delivering justice for victims of commercial vehicle accidents.

Kevin Foley

Reminger Co
A Partner at The Law Firm for Truck Safety. He focuses exclusively on cases involving commercial motor vehicle crashes and wrongful death. Joe also holds a valid class “A” commercial driver’s license with endorsements for double/triple trailers and tankers.

Education & Credentials

A 2013 graduate of the Gerry Spence Trial Lawyers College in Dubois, Wyoming, Joe is rated AV Preeminent™ by Martindale-Hubbell — the highest peer rating for exceptional legal ability and ethics. He is among the first nine attorneys nationwide to earn board certification in Truck Accident Law from the National Board of Trial Advocacy.

Recognition & Leadership

Joe received the Roadway Safety Award from the American Association for Justice (AAJ) for his commitment to improving highway safety.
 He currently serves as Co-Chair of the Academy of Truck Accident Attorneys (ATAA) Safety Committee, advocating for higher safety standards across the trucking industry.

Professional Involvement

Joe serves on the faculty of the AAJ Advanced Trial Advocacy College: Litigating Truck Collision Cases (2015 & 2024).
 He is an active member of AAJ’s Trucking Litigation Group and sits on the Board of Regents for the Academy of Truck Accident Attorneys.

Experience

Joe frequently consults and co-counsels on complex commercial truck cases. His proven track record includes numerous successful trials against motor carriers and truck leasing companies — delivering justice for victims of commercial vehicle accidents.

Grant H. Lawson

The Law Firm for Truck Safety, LLP
A Partner at The Law Firm for Truck Safety. He focuses exclusively on cases involving commercial motor vehicle crashes and wrongful death. Joe also holds a valid class “A” commercial driver’s license with endorsements for double/triple trailers and tankers.

Education & Credentials

A 2013 graduate of the Gerry Spence Trial Lawyers College in Dubois, Wyoming, Joe is rated AV Preeminent™ by Martindale-Hubbell — the highest peer rating for exceptional legal ability and ethics. He is among the first nine attorneys nationwide to earn board certification in Truck Accident Law from the National Board of Trial Advocacy.

Recognition & Leadership

Joe received the Roadway Safety Award from the American Association for Justice (AAJ) for his commitment to improving highway safety.
 He currently serves as Co-Chair of the Academy of Truck Accident Attorneys (ATAA) Safety Committee, advocating for higher safety standards across the trucking industry.

Professional Involvement

Joe serves on the faculty of the AAJ Advanced Trial Advocacy College: Litigating Truck Collision Cases (2015 & 2024).
 He is an active member of AAJ’s Trucking Litigation Group and sits on the Board of Regents for the Academy of Truck Accident Attorneys.

Experience

Joe frequently consults and co-counsels on complex commercial truck cases. His proven track record includes numerous successful trials against motor carriers and truck leasing companies — delivering justice for victims of commercial vehicle accidents.

Melanie Herschorn

Big Impact Books

Melanie Herschorn

Big Impact Books

Melanie Herschorn is a publisher, bestselling author, and book marketing strategist known for helping attorneys become bestselling authors and get positioned as experts in their practice area. She empowers new authors to share their stories with the world and leverage their books for business growth, credibility, and media opportunities.

Recognition & Leadership

Award-winning journalist who served as the afternoon news anchor and reporter for the Harrisburg, PA affiliate of NPR. Appeared on the Bravo reality show 'My Life on the D List'. Her clients have been featured in national media.

Professional Involvement

Speaker offering practical strategies for book writing and marketing, thought leadership, and leveraging a book for business growth.

Experience

Background as a Hollywood celebrity publicist, having walked dozens of red carpets. Launched and scaled her own breastfeeding clothing company, successfully selling designs on Nordstrom.com, Amazon, and in boutiques across North America. For the past six years, has been helping authors leverage their books for business growth, credibility, and media opportunities. Clients have sold thousands of books and developed new revenue streams including programs and events based on their books.

Melanie Herschorn

Big Impact Books

Melanie Herschorn is a publisher, bestselling author, and book marketing strategist known for helping attorneys become bestselling authors and get positioned as experts in their practice area. She empowers new authors to share their stories with the world and leverage their books for business growth, credibility, and media opportunities.

Recognition & Leadership

Award-winning journalist who served as the afternoon news anchor and reporter for the Harrisburg, PA affiliate of NPR. Appeared on the Bravo reality show 'My Life on the D List'. Her clients have been featured in national media.

Professional Involvement

Speaker offering practical strategies for book writing and marketing, thought leadership, and leveraging a book for business growth.

Experience

Background as a Hollywood celebrity publicist, having walked dozens of red carpets. Launched and scaled her own breastfeeding clothing company, successfully selling designs on Nordstrom.com, Amazon, and in boutiques across North America. For the past six years, has been helping authors leverage their books for business growth, credibility, and media opportunities. Clients have sold thousands of books and developed new revenue streams including programs and events based on their books.

Plans

Proven CLE solutions for every legal professional

Access type Individual Purchase Basic Premium Most Popular Corporate CLE Plan
Price
$95 – $245
Price varies based
on the course duration
of 1 to 3+ hours
$395/year
One-time purchase
Custom
based on firm size
Access type Pay per class Unlimited annual access Unlimited access for all firm members
Number of Available Webinars 1 1,000+ 1,000+
Number of New Webinars Added Yearly Limited 500+ 500+
Earn "Live" CLE credit Included Included Included
Ability to Ask Questions During
the Presentation via a Chat Box
Included Included Included
Attend "Live" Re-Broadcasts Included Included Included
Exclusive Partner Webinars & Events Included Included
Special credits (Ethics, Elimination
of Bias, etc.)
Included Included
Instant Certificates After Completion Included Included
Personalized CLE Platform Included Included
Live Conferences Included
Bootcamps Included
Individual Purchase
Basic
Premium
Corporate CLE Plan
$95 – $245
Price varies based
on the course duration
of 1 to 3+ hours
Access type Pay per
class
Number of Available Webinars 1
Number of New Webinars Added Yearly Limited
Earn "Live" CLE credit Included
Ability to Ask Questions During
the Presentation via a Chat Box
Included
Attend "Live" Re-Broadcasts Included
Exclusive Partner Webinars & Events
Special credits (Ethics, Elimination
of Bias, etc.)
Instant Certificates After Completion
Personalized CLE Platform
Live Conferences
Bootcamps

Why Attend

Why this 
program matters

Mastering storytelling enables attorneys to differentiate themselves, build emotional connections with prospective clients, and convert leads into lasting relationships in a crowded legal marketplace.
96%
Of people seeking legal advice use a search engine to begin their research. (Law Firm Marketing Pros, 2024)
68%
Of consumers name online reviews and testimonials as the most helpful element when looking for an attorney. (Martindale-Avvo Legal Consumer Report, 2024)
89%
Of marketers rate client testimonials as the most effective form of content marketing. (Social Fresh)
80%
Of law firms maintain a social media presence, with LinkedIn being the most popular platform at 78%. (ABA 2024 Legal Technology Survey Report)

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Closed-captioning available

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Learn generative AI fundamentals and build custom GPTs to automate legal workflows—no coding required.

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Key topics to be discussed:

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Date / Time: December 19, 2025

  • 2:00 pm – 4:10 pm Eastern
  • 1:00 pm – 3:10 pm Central
  • 12:00 pm – 2:10 pm Mountain
  • 11:00 am – 1:10 pm Pacific

Closed-captioning available

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Comprehensive guide to revocable and irrevocable trusts covering structure, tax implications, Medicaid planning, and practical administration strategies for estate planners.

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Session I – Considerations: Revocable vs. Irrevocable – Georgia Bender

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  • 11:00 am – 1:10 pm Mountain
  • 10:00 am – 12:10 pm Pacific

Closed-captioning available

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FAQ

Get answers before you ask

Are all CLE programs included with an unlimited pass purchase?

Yes — the Basic Unlimited Pass gives members access to all online live, replay, and on-demand CLEs, excluding only the live conferences. With the Premium Unlimited Pass, members receive access to over 11 multi-day live conferences as well.

Yes — myLawCLE is an officially accredited CLE provider and seeks CLE approval in all 50 states. Our live webinars, on-demand programs, and replays meet or exceed state bar requirements, ensuring your CLE credits are fully recognized wherever you practice.

Yes — after completing the CLE webinar, attendees select their state for CLE credit and fill out an online evaluation form. Once submitted, a CLE certificate is emailed to them and uploaded to their dashboard.

Yes — myLawCLE develops CLE programs meeting all required CLE types, including mental health, ethics, professionalism, technology, substance abuse, and elimination of bias.

myLawCLE maintains all CLE programs in its library for 12 months following the original broadcast date. Attendees can access any program that remains available in the system during this period.

Yes — all of myLawCLE’s programs are originally broadcast live, with a chat box available for attendees to submit questions during the webinar. Additionally, replays and on-demand versions offer email correspondence with the presenters for any follow-up questions.

Expand Your Legal Expertise

Expanding practice
Expand your expertise and grow your client reach with new practice areas.
Live conferences
Join live events with top attorneys and real-world case insights.
Live webinars
Attend expert-led sessions in real time and earn accredited CLE credit from anywhere.
Legal Bootcamps
Deep-dive training programs designed to build advanced, practical legal skills fast.
Expanding practice
Expand your expertise and grow your client reach with new practice areas.
Live conferences
Join live events with top attorneys and real-world case insights.
Live webinars
Attend expert-led sessions in real time and earn accredited CLE credit from anywhere.
Legal Bootcamps
Deep-dive training programs designed to build advanced, practical legal skills fast.

MCLE Credits

Alabama
Pending
Alaska
Approved
Arizona
Approved
Arkansas
Approved
California
Approved
Colorado
Pending
Connecticut
Approved
Delaware
Pending
District of Columbia
No Required
Florida
Approved
Georgia
Pending
Hawaii
Approved
Idaho
Approved
Illinois
Pending
Indiana
Pending
Iowa
Pending
Kansas
Pending
Kentucky
Pending
Louisiana
Pending
Maine
Pending
Maryland
No Required
Massachusetts
No Required
Michigan
No Required
Minnesota
Pending
Mississippi
Pending
Missouri
Approved
Montana
Pending
Nebraska
Pending
Nevada
Pending
New Hampshire
Approved
New Jersey
Approved
New Mexico
Pending
New York
Approved
North Carolina
Pending
North Dakota
Approved
Ohio
Approved
Oklahoma
Pending
Oregon
Pending
Pennsylvania
Pending
Rhode Island
Pending
South Carolina
Pending
South Dakota
No Required
Tennessee
Pending
Texas
Pending
Utah
Pending
Vermont
Approved
Virginia
Not Eligible
Washington
Approved
West Virginia
Pending
Wisconsin
Pending
Wyoming
Pending

Alabama

Requirements

The Alabama State Bar MCLE Commission requires attorneys to complete 12 credits, including 1 ethics, by December 31 of each year. All credits must be reported by February 15 of the following year. A maximum of 12 credits, including 1 ethics credit, may be carried over for 1 year only.  

Formats

  • Attorneys can earn unlimited “live” credit through live seminars, live webcasts, and co-sponsored locations with MyLAWCLE-Alabama approved programs
  • Attorneys are limited to 6 credits per compliance period of “online” programs through MyLAwCLE On-Demand programs