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2025-06-27 13:00:00

Practical strategies for trademark risk management, enforcement tactics, and brand protection in evolving digital and legal landscapes.

2025-06-27 13:00:00

Practical strategies for trademark risk management, enforcement tactics, and brand protection in evolving digital and legal landscapes.

2025-06-27 13:00:00

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Course Overview

Strategic Trademark Protection and Enforcement Tactics

Participants will learn risk management strategies, due diligence best practices, and enforcement approaches for protecting trademark assets. These skills enable attorneys to minimize client exposure while implementing cost-effective brand protection programs.

Risk Management

Assess client risk tolerance and minimize exposure.

Due Diligence

Conduct trademark searches and clearance procedures effectively.

Enforcement Strategies

Prioritize actions and craft effective cease-and-desist letters.

Dispute Resolution

Negotiate coexistence agreements and settlement terms.

Course Overview

Strategic Trademark Protection and Enforcement Tactics

Participants will learn risk management strategies, due diligence best practices, and enforcement approaches for protecting trademark assets. These skills enable attorneys to minimize client exposure while implementing cost-effective brand protection programs.

Risk Management

Assess client risk tolerance and minimize exposure.

Due Diligence

Conduct trademark searches and clearance procedures effectively.

Enforcement Strategies

Prioritize actions and craft effective cease-and-desist letters.

Dispute Resolution

Negotiate coexistence agreements and settlement terms.

Why Attend

Why this 
program matters

Understanding trademark risk management and enforcement is critical because unprotected or poorly managed trademarks expose businesses to costly litigation, brand dilution, and potential loss of valuable intellectual property rights.
765k
Trademark applications were filed with the USPTO in fiscal year 2024, reflecting a 4% increase over 2023.
$5.4B
In counterfeit goods were seized by U.S. Customs and Border Protection in fiscal year 2024, a 125% increase from the prior year.
85%
Of brands report having experienced trademark infringement, highlighting the critical need for robust enforcement strategies.
$750k
Is the upper range of average trademark litigation costs in the U.S., with cases ranging from $120,000 to $750,000 depending on complexity.

Agenda

Session 1

Risk Management and Brand Strategy for Trademarks

Session 2

Practical Playbooks for Effective Trademark Enforcement

clock 1:00 pm - 2:00 pm EST

Risk Management and Brand Strategy for Trademarks

Paul W, Reidl

DP&F Law

R. David Donoghue

Holland & Knight

This session explores essential risk management strategies for trademark portfolios, emphasizing that only clients can determine acceptable risk levels while attorneys identify and minimize risks. Attendees will examine key litigation trends from federal courts, the impact of evolving case law including fair use and parody defenses, and how businesses can lawfully capitalize on abandoned or genericized marks.

Paul W, Reidl

DP&F Law

R. David Donoghue

Holland & Knight

clock 2:10 pm - 3:10 pm EST

Practical Playbooks for Effective Trademark Enforcement

Paul W, Reidl

DP&F Law

R. David Donoghue

Holland & Knight

This session delivers actionable enforcement tactics including early detection strategies, tiered enforcement approaches, and building compelling cases through evidence documentation and expert witnesses. Participants will learn litigation decision-making frameworks, how to litigation-proof their brands through registration and defensive measures, and when to pursue private resolution versus public litigation.

Paul W, Reidl

DP&F Law

R. David Donoghue

Holland & Knight

01 02
Prev
Next

Key topics that will be covered

What will you learn

Attorneys will learn trademark risk management strategies, including due diligence practices, likelihood of confusion standards, fair use defenses, and how evolving case law impacts brand protection.

What will you gain

Attorneys will gain practical enforcement playbooks covering cease and desist approaches, litigation decision-making, coexistence agreements, and systems for protecting brand assets strategically.

Risk Management
Only the client decides acceptable risk; attorneys identify, explain, and minimize trademark risks.
Due Diligence
Trademark searches and clearance are essential tools since standard insurance excludes trademark claims.
Distinctiveness
Marks must be distinctive; generic and descriptive terms cannot function as trademarks.
Fair Use
Fair use permits descriptive, non-trademark use of terms; nominative fair use has specific requirements.
Enforcement Tactics
Early detection through monitoring reduces costs; prioritize actions by confusion likelihood and commercial impact.
Settlement Strategy
Coexistence agreements with transition periods and geographic limitations often resolve disputes optimally.

What will you learn

Attorneys will learn trademark risk management strategies, including due diligence practices, likelihood of confusion standards, fair use defenses, and how evolving case law impacts brand protection.

What will you gain

Attorneys will gain practical enforcement playbooks covering cease and desist approaches, litigation decision-making, coexistence agreements, and systems for protecting brand assets strategically.

Plans

Proven CLE solutions for every legal professional

Access type Individual Purchase Basic Premium Most Popular Corporate CLE Plan
Price
$95 – $245
Price varies based
on the course duration
of 1 to 3+ hours
$395/year
One-time purchase
Custom
based on firm size
Access type Pay per class Unlimited annual access Unlimited access for all firm members
Number of Available Webinars 1 1,000+ 1,000+
Number of New Webinars Added Yearly Limited 500+ 500+
Earn "Live" CLE credit Included Included Included
Ability to Ask Questions During
the Presentation via a Chat Box
Included Included Included
Attend "Live" Re-Broadcasts Included Included Included
Exclusive Partner Webinars & Events Included Included
Special credits (Ethics, Elimination
of Bias, etc.)
Included Included
Instant Certificates After Completion Included Included
Personalized CLE Platform Included Included
Live Conferences Included
Bootcamps Included
Individual Purchase
Basic
Premium
Corporate CLE Plan
$95 – $245
Price varies based
on the course duration
of 1 to 3+ hours
Access type Pay per
class
Number of Available Webinars 1
Number of New Webinars Added Yearly Limited
Earn "Live" CLE credit Included
Ability to Ask Questions During
the Presentation via a Chat Box
Included
Attend "Live" Re-Broadcasts Included
Exclusive Partner Webinars & Events
Special credits (Ethics, Elimination
of Bias, etc.)
Instant Certificates After Completion
Personalized CLE Platform
Live Conferences
Bootcamps

speakers

Joe Ervin

The Law Firm for Truck Safety, LLP
A Partner at The Law Firm for Truck Safety. He focuses exclusively on cases involving commercial motor vehicle crashes and wrongful death. Joe also holds a valid class “A” commercial driver’s license with endorsements for double/triple trailers and tankers.

Education & Credentials

A 2013 graduate of the Gerry Spence Trial Lawyers College in Dubois, Wyoming, Joe is rated AV Preeminent™ by Martindale-Hubbell — the highest peer rating for exceptional legal ability and ethics. He is among the first nine attorneys nationwide to earn board certification in Truck Accident Law from the National Board of Trial Advocacy.

Recognition & Leadership

Joe received the Roadway Safety Award from the American Association for Justice (AAJ) for his commitment to improving highway safety.
 He currently serves as Co-Chair of the Academy of Truck Accident Attorneys (ATAA) Safety Committee, advocating for higher safety standards across the trucking industry.

Professional Involvement

Joe serves on the faculty of the AAJ Advanced Trial Advocacy College: Litigating Truck Collision Cases (2015 & 2024).
 He is an active member of AAJ’s Trucking Litigation Group and sits on the Board of Regents for the Academy of Truck Accident Attorneys.

Experience

Joe frequently consults and co-counsels on complex commercial truck cases. His proven track record includes numerous successful trials against motor carriers and truck leasing companies — delivering justice for victims of commercial vehicle accidents.

Kevin Foley

Reminger Co
A Partner at The Law Firm for Truck Safety. He focuses exclusively on cases involving commercial motor vehicle crashes and wrongful death. Joe also holds a valid class “A” commercial driver’s license with endorsements for double/triple trailers and tankers.

Education & Credentials

A 2013 graduate of the Gerry Spence Trial Lawyers College in Dubois, Wyoming, Joe is rated AV Preeminent™ by Martindale-Hubbell — the highest peer rating for exceptional legal ability and ethics. He is among the first nine attorneys nationwide to earn board certification in Truck Accident Law from the National Board of Trial Advocacy.

Recognition & Leadership

Joe received the Roadway Safety Award from the American Association for Justice (AAJ) for his commitment to improving highway safety.
 He currently serves as Co-Chair of the Academy of Truck Accident Attorneys (ATAA) Safety Committee, advocating for higher safety standards across the trucking industry.

Professional Involvement

Joe serves on the faculty of the AAJ Advanced Trial Advocacy College: Litigating Truck Collision Cases (2015 & 2024).
 He is an active member of AAJ’s Trucking Litigation Group and sits on the Board of Regents for the Academy of Truck Accident Attorneys.

Experience

Joe frequently consults and co-counsels on complex commercial truck cases. His proven track record includes numerous successful trials against motor carriers and truck leasing companies — delivering justice for victims of commercial vehicle accidents.

Grant H. Lawson

The Law Firm for Truck Safety, LLP
A Partner at The Law Firm for Truck Safety. He focuses exclusively on cases involving commercial motor vehicle crashes and wrongful death. Joe also holds a valid class “A” commercial driver’s license with endorsements for double/triple trailers and tankers.

Education & Credentials

A 2013 graduate of the Gerry Spence Trial Lawyers College in Dubois, Wyoming, Joe is rated AV Preeminent™ by Martindale-Hubbell — the highest peer rating for exceptional legal ability and ethics. He is among the first nine attorneys nationwide to earn board certification in Truck Accident Law from the National Board of Trial Advocacy.

Recognition & Leadership

Joe received the Roadway Safety Award from the American Association for Justice (AAJ) for his commitment to improving highway safety.
 He currently serves as Co-Chair of the Academy of Truck Accident Attorneys (ATAA) Safety Committee, advocating for higher safety standards across the trucking industry.

Professional Involvement

Joe serves on the faculty of the AAJ Advanced Trial Advocacy College: Litigating Truck Collision Cases (2015 & 2024).
 He is an active member of AAJ’s Trucking Litigation Group and sits on the Board of Regents for the Academy of Truck Accident Attorneys.

Experience

Joe frequently consults and co-counsels on complex commercial truck cases. His proven track record includes numerous successful trials against motor carriers and truck leasing companies — delivering justice for victims of commercial vehicle accidents.

Paul W, Reidl

DP&F Law

R. David Donoghue

Holland & Knight

Paul W, Reidl

DP&F Law

Paul is a frequent litigator before Federal courts and the Trademark Trial and Appeal Board. He has also been retained as an expert witness on numerous occasions. He is also a frequent speaker and writer on trademark and wine issues, having published or spoken nearly seventy times in his career.

Paul W, Reidl

DP&F Law

Paul is a frequent litigator before Federal courts and the Trademark Trial and Appeal Board. He has also been retained as an expert witness on numerous occasions. He is also a frequent speaker and writer on trademark and wine issues, having published or spoken nearly seventy times in his career.

R. David Donoghue

Holland & Knight

R. David Donoghue is an established intellectual property trial attorney with jury trial success and a strong track record across district courts, the U.S. Court of Appeals for the Federal Circuit and at the Patent Trial and Appeal Board. He serves as the leader of Holland & Knight’s National Intellectual Property Group.

Recognition & Leadership

Recommended in Intellectual Asset Management (IAM) Patent 1000 since 2014. Described as 'A practical lawyer who gets right to the heart of any matter, David Donoghue really understands the most technical aspects of patent law.' Founder and principal author of the Chicago IP Litigation and Retail Patent Litigation blogs.

Professional Involvement

Served as an adjunct professor at Loyola University Chicago School of Law, teaching legal research, writing and IP courses.

Experience

Advises clients from major corporations and midsize businesses on technology disputes including patent, trade secret, trademark, copyright and CFAA matters. Founding member of Aptiv's (f/k/a Delphi) Technology Licensing and Litigation Group where he handled substantial international IP litigation and licensing matters. Served as a law clerk to the Honorable Gordon J. Quist, federal district judge for the U.S. District Court for the Western District of Michigan.

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The Alabama State Bar MCLE Commission requires attorneys to complete 12 credits, including 1 ethics, by December 31 of each year. All credits must be reported by February 15 of the following year. A maximum of 12 credits, including 1 ethics credit, may be carried over for 1 year only.  

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