Program Details
2026-05-15 13:00:00
Over 1,000+ webinars
Course Overview
2026-05-15 13:00:00
1.5h CLE Credits
Intermediate
1.5
1:00 pm - 1:15 pm ESTIn this session, David Freeman will teach attendees how to learn proven techniques to expand client relationships across practice groups, offering practical insights and guidance for real-world application.
Catherine Alman MacDonagh
David Freeman J.D. 1:15 pm - 1:30 pm ESTDiscover what truly motivates lawyers beyond compensation by uncovering personal drivers, professional aspirations, and behavioral triggers that lead attorneys to consistently engage in revenue-generating business development activities.
Catherine Alman MacDonaghDavid Freeman J.D. 1:30 pm - 1:45 pm ESTApply measurable benchmarks and game-based elements to track business development progress, foster healthy competition, and transform routine revenue activities into engaging experiences that drive consistent attorney participation and results.
Catherine Alman MacDonaghDavid Freeman J.D. 1:45 pm - 2:00 pm ESTBuild structured frameworks, follow-up cadences, and reporting mechanisms that hold attorneys accountable to business development commitments, ensuring strategies remain active long after initial training and momentum naturally fades.
Catherine Alman MacDonaghDavid Freeman J.D. 2:10 pm - 2:40 pm ESTEquip your attorneys with refined skills for client outreach, relationship deepening, opportunity identification, and trust-based conversations that convert existing relationships into expanded engagements and predictable new revenue streams.
Catherine Alman MacDonaghDavid Freeman J.D.Catherine Alman MacDonagh, JD is the CEO and Founder of the Legal Lean Sigma Institute, a co-founder and advisory board member of the Legal Sales and Service Organization, and a recognized innovator in the legal industry. With nearly 30 years of experience, she focuses on helping legal and business professionals work more effectively together by improving workflows, reducing inefficiencies, and driving sustainable change. Catherine integrates methodologies such as process improvement, project management, change management, and design thinking to enhance client service, communication, and operational performance. She is also an accomplished author and speaker, known for delivering practical, actionable strategies that strengthen both people and organizational outcomes.
David H. Freeman, J.D. is a former practicing lawyer from New York, an award-winning consultant, and a two-time best-selling author recognized for his work in law firm business development and leadership. Over a career spanning more than 30 years, he has trained and coached over 10,000 lawyers across more than 260 law firms worldwide, including work with over half of the Am Law 200. He is a member of the National Law Journal Hall of Fame, having been voted the #1 business development consultant and coach in the United States for several consecutive years. David is also the creator of Lawyer BookBuilder, a structured training and accountability program designed to help lawyers become effective rainmakers, and BD Buddy, a technology platform that supports the development of firmwide business development cultures.
Catherine Alman MacDonagh, JD is the CEO and Founder of the Legal Lean Sigma Institute, a co-founder and advisory board member of the Legal Sales and Service Organization, and a recognized innovator in the legal industry. With nearly 30 years of experience, she focuses on helping legal and business professionals work more effectively together by improving workflows, reducing inefficiencies, and driving sustainable change. Catherine integrates methodologies such as process improvement, project management, change management, and design thinking to enhance client service, communication, and operational performance. She is also an accomplished author and speaker, known for delivering practical, actionable strategies that strengthen both people and organizational outcomes.
David H. Freeman, J.D. is a former practicing lawyer from New York, an award-winning consultant, and a two-time best-selling author recognized for his work in law firm business development and leadership. Over a career spanning more than 30 years, he has trained and coached over 10,000 lawyers across more than 260 law firms worldwide, including work with over half of the Am Law 200. He is a member of the National Law Journal Hall of Fame, having been voted the #1 business development consultant and coach in the United States for several consecutive years. David is also the creator of Lawyer BookBuilder, a structured training and accountability program designed to help lawyers become effective rainmakers, and BD Buddy, a technology platform that supports the development of firmwide business development cultures.
Requirements
The Alabama State Bar MCLE Commission requires attorneys to complete 12 credits, including 1 ethics, by December 31 of each year. All credits must be reported by February 15 of the following year. A maximum of 12 credits, including 1 ethics credit, may be carried over for 1 year only.
Formats
