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Greenwashing Under Scrutiny: Navigating Legal Risks in Environmental Claims (Presented by the Federal Bar Association Annual Meeting & Convention 2025 sponsor: Norton Rose Fulbright US LLP)

Examines legal risks of environmental marketing claims, covering FTC Green Guides, litigation trends, and practical compliance strategies for greenwashing avoidance.

2025-11-06 14:00:00

Program Details

2025-11-06 14:00:00

Program Details

2025-11-06 14:00:00

Over 1,000+ webinars

2025-11-06 14:00:00

Course Overview

Navigating Legal Risks in Green Marketing Claims

2025-11-06 14:00:00

Participants will learn to identify greenwashing liability under federal and state consumer protection laws and apply substantiation strategies for defensible environmental marketing.

Format

CLE Credit

1h CLE Credits

Level

Intermediate

Length

1

Key topics that will be covered

01
Greenwashing Defined
Misleading environmental claims including vague statements, false certifications, and hidden trade-offs.
02
Legal Frameworks
FTC Act Section 5, Lanham Act, state UDAP statutes, and FTC Green Guides.
03
Litigation Trends
Courts analyze context, substantiation, and consumer perception in greenwashing cases.
04
Global Regulations
EU Green Claims Directive, UK Green Claims Code, and international enforcement trends.
05
Claim Categories
Carbon neutral, recyclable, sustainable, and ESG claims face increasing legal scrutiny.
06
Risk Mitigation
Substantiate claims, use specific language, and ensure cross-departmental coordination.

Program schedule

clock 2:00 pm - 2:10 pm EST

Understanding Greenwashing and Common Environmental Claim Types

This session defines greenwashing and explores why companies engage in misleading environmental marketing, driven by consumer demand for sustainable products. Participants will learn to identify common greenwashing tactics including vague claims, unsubstantiated statements, hidden trade-offs, false certifications, and outright fabrication.

Sheila NiazSheila Niaz
Felicia BoydFelicia Boyd
clock 2:10 pm - 2:25 pm EST

Legal Frameworks Governing Green Marketing Claims

This session examines the key legal frameworks for environmental marketing, including Section 5 of the FTC Act, the FTC Green Guides, the Lanham Act, and state UDAP statutes. Participants will explore core principles of substantiation, specificity, and clarity, along with anticipated regulatory updates and global perspectives from the EU, UK, and other jurisdictions.

Sheila NiazSheila Niaz
Felicia BoydFelicia Boyd
clock 2:25 pm - 2:40 pm EST

Recent Greenwashing Litigation Trends and Enforcement Actions

This session analyzes landmark cases including City of New York v. ExxonMobil, JBS, Allbirds, Coca-Cola, Delta Airlines, and Evian to identify judicial trends in greenwashing litigation. Participants will learn how courts distinguish actionable misrepresentations from non-actionable puffery and understand the importance of contextual analysis and careful pleading.

Sheila NiazSheila Niaz
Felicia BoydFelicia Boyd
clock 2:40 pm - 2:50 pm EST

Risk Mitigation Through Substantiation and Messaging

This session provides strategies for minimizing greenwashing liability through proper substantiation, clear disclaimers, and precise messaging. Participants will learn best practices for documenting environmental claims, using credible third-party certifications, and avoiding vague terminology that invites legal challenge.

Sheila NiazSheila Niaz
Felicia BoydFelicia Boyd
clock 2:50 pm - 3:00 pm EST

Practical Guidance for Counsel Advising on Claims

This session offers actionable tips for in-house counsel and outside advisors evaluating environmental marketing claims. Participants will explore cross-departmental coordination strategies, evidence requirements, and frameworks for ensuring consistency between corporate sustainability reports and product-level messaging.

Sheila NiazSheila Niaz
Felicia BoydFelicia Boyd
Sheila Niaz

Sheila Niaz

Norton Rose Fulbright US LLP

Felicia Boyd

Felicia Boyd

Norton Rose Fulbright US LLP

Sheila Niaz

Sheila Niaz

Norton Rose Fulbright US LLP

Sheila Niaz’s practice spans intellectual property law and product liability and consumer disputes, with a dual focus that enables her to provide comprehensive counsel to clients, particularly in cases where product liability intersects with intellectual property concerns. She leverages her background as a former software engineer to handle cutting-edge technologies including machine learning, IoT devices, blockchain and fintech.

Professional Involvement

Actively involved in pro bono work, which includes providing legal services to entrepreneurs and inventors from underserved communities, representing individuals in housing court, serving as a special assistant public defender and volunteering to help domestic abuse victims.

Experience

Former software engineer with extensive experience in patent prosecution and litigation before various courts and the USPTO's Patent Trial and Appeal Board. In product liability and consumer disputes, she represents clients in complex litigation matters, helping to defend against claims related to product defects, consumer fraud and regulatory compliance. Previously served as a law clerk to the Honorable Wilhelmina M. Wright, United States District Court Judge for the District of Minnesota, and the Honorable Patrick J. Schiltz, United States District Court Chief Judge for the District of Minnesota.
Felicia Boyd

Felicia Boyd

Norton Rose Fulbright US LLP

Felicia Boyd is a Chambers ranked litigator with extensive experience as a leader in complex IP disputes involving patents, copyrights, trademarks and trade dress spanning a diverse array of industries, including financial and investment services, medical devices, software, music, pharmaceuticals and manufactured goods.

Recognition & Leadership

Chambers ranked litigator. Senior Fellow of the Litigation Counsel of America, The Trial Lawyer Honorary Society. Fellow of the CIArb (Chartered Institute of Arbitrators).

Professional Involvement

Fellow of the CIArb (Chartered Institute of Arbitrators) and a member of LCIA (The London Court of International Arbitration), ArbitralWomen, and the complex commercial litigation panel and the consumer litigation panel of the American Arbitration Association. Member of the Trial Law Institute and Diversity Law Institute.

Experience

More than three decades of practice with several victories as a litigator, including preliminary injunction motions, summary judgment motions, favorable settlements and jury verdicts at trial. Significant experience with complex case management and coordination of global discovery efforts. Manages global trademark portfolios for clients in various industries, including nearly three decades of work for a Fortune 50 financial institution. Serves as an arbitrator and mediator. Admitted to the State Bar of Minnesota, US Patent and Trademark Office, US District Court for the District of Minnesota, US District Court of Appeals for the Ninth Circuit, US Court of Appeals for the Federal Circuit and the US Court of Appeals for the Eighth Circuit.
Sheila Niaz

Sheila Niaz

Norton Rose Fulbright US LLP

Sheila Niaz’s practice spans intellectual property law and product liability and consumer disputes, with a dual focus that enables her to provide comprehensive counsel to clients, particularly in cases where product liability intersects with intellectual property concerns. She leverages her background as a former software engineer to handle cutting-edge technologies including machine learning, IoT devices, blockchain and fintech.

Professional Involvement

Actively involved in pro bono work, which includes providing legal services to entrepreneurs and inventors from underserved communities, representing individuals in housing court, serving as a special assistant public defender and volunteering to help domestic abuse victims.

Experience

Former software engineer with extensive experience in patent prosecution and litigation before various courts and the USPTO's Patent Trial and Appeal Board. In product liability and consumer disputes, she represents clients in complex litigation matters, helping to defend against claims related to product defects, consumer fraud and regulatory compliance. Previously served as a law clerk to the Honorable Wilhelmina M. Wright, United States District Court Judge for the District of Minnesota, and the Honorable Patrick J. Schiltz, United States District Court Chief Judge for the District of Minnesota.
Felicia Boyd

Felicia Boyd

Norton Rose Fulbright US LLP

Felicia Boyd is a Chambers ranked litigator with extensive experience as a leader in complex IP disputes involving patents, copyrights, trademarks and trade dress spanning a diverse array of industries, including financial and investment services, medical devices, software, music, pharmaceuticals and manufactured goods.

Recognition & Leadership

Chambers ranked litigator. Senior Fellow of the Litigation Counsel of America, The Trial Lawyer Honorary Society. Fellow of the CIArb (Chartered Institute of Arbitrators).

Professional Involvement

Fellow of the CIArb (Chartered Institute of Arbitrators) and a member of LCIA (The London Court of International Arbitration), ArbitralWomen, and the complex commercial litigation panel and the consumer litigation panel of the American Arbitration Association. Member of the Trial Law Institute and Diversity Law Institute.

Experience

More than three decades of practice with several victories as a litigator, including preliminary injunction motions, summary judgment motions, favorable settlements and jury verdicts at trial. Significant experience with complex case management and coordination of global discovery efforts. Manages global trademark portfolios for clients in various industries, including nearly three decades of work for a Fortune 50 financial institution. Serves as an arbitrator and mediator. Admitted to the State Bar of Minnesota, US Patent and Trademark Office, US District Court for the District of Minnesota, US District Court of Appeals for the Ninth Circuit, US Court of Appeals for the Federal Circuit and the US Court of Appeals for the Eighth Circuit.

Credits by state

AK1.0
AL1.0
AR1.0
AZ1.0
CA1.0
CO1.0
CT1.0
DC1.0
DE1.0
FL1.0
GA1.0
HI1.0
IA1.0
ID1.0
IL1.0
IN1.0
KS1.0
KY1.0
LA1.0
MA1.0
MD1.0
ME1.0
MI1.0
MN1.0
MO1.2
MS1.0
MT1.0
NC1.0
ND1.0
NE1.0
NH60.0
NJ1.2
NM1.0
NV1.0
NY1.0
OH1.0
OK1.0
OR1.0
PA1.0
RI1.0
SC1.0
SD1.0
TN1.0
TX1.0
UT1.0
VA1.0
VT1.0
WA1.0
WI1.0
WV1.2
WY1.0

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MCLE Credits

Alabama
Pending
Alaska
Approved
Arizona
Approved
Arkansas
Approved
California
Approved
Colorado
Pending
Connecticut
Approved
Delaware
Pending
District of Columbia
No Required
Florida
Approved
Georgia
Approved
Hawaii
Approved
Idaho
Pending
Illinois
Approved
Indiana
Approved
Iowa
Pending
Kansas
Pending
Kentucky
Pending
Louisiana
Pending
Maine
Pending
Maryland
No Required
Massachusetts
No Required
Michigan
No Required
Minnesota
Approved
Mississippi
Pending
Missouri
Approved
Montana
Pending
Nebraska
Pending
Nevada
Approved
New Hampshire
Approved
New Jersey
Approved
New Mexico
Approved
New York
Approved
North Carolina
Pending
North Dakota
Approved
Ohio
Approved
Oklahoma
Pending
Oregon
Approved
Pennsylvania
Approved
Rhode Island
Pending
South Carolina
Pending
South Dakota
No Required
Tennessee
Approved
Texas
Approved
Utah
Pending
Vermont
Approved
Virginia
Pending
Washington
Approved
West Virginia
Pending
Wisconsin
Approved
Wyoming
Pending

Alabama

Requirements

The Alabama State Bar MCLE Commission requires attorneys to complete 12 credits, including 1 ethics, by December 31 of each year. All credits must be reported by February 15 of the following year. A maximum of 12 credits, including 1 ethics credit, may be carried over for 1 year only.  

Formats

  • Attorneys can earn unlimited “live” credit through live seminars, live webcasts, and co-sponsored locations with MyLAWCLE-Alabama approved programs
  • Attorneys are limited to 6 credits per compliance period of “online” programs through MyLAwCLE On-Demand programs